Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.  

While I may not have a favorite ad of all time, I do have a favorite ad of the moment. Ore-Ida has a campaign called “Potato Pay” that taps into the tension parents have to bribe their kids to eat things that are “good for them,” which usually ends up in some sort of dinner table standoff. So, thought Ore-Ida, why not bribe kids with French fries? And wait—not even call it bribery? Brilliant!  

I like the fact that Ore-Ida made it edgy and fun, breaking the fourth wall to speak to all parents everywhere (including me) and not just the actors in the room. The long-form video capturing the spirit of the campaign corresponds with a microsite that explains how a parent might use “Potato Pay.” With the disclaimer reminding you, of course, that “Potato Pay” only works with “America’s favorite fry”—Ore-Ida.

Related >> How Borshoff Approaches Brand Development

Want to talk about taking your advertising in an unexpected direction? Email Adam or call us at 317-631-6400.

Want to see more of our favorite ads?

• Steve Beard’s Favorite Ad Is Simple And Perfect
• Dominique Gilmour’s Favorite Ad Fuels A Culture Of Unbiased Love
• Sean Chen’s Favorite Ad Inspires Him To Do What He Can’t
• Joe Golc’s Favorite Ad Encourages Him To Do More With Less
• Karen Alter’s Favorite Ad Brings People Together In Unexpected Ways
• Neal Taflinger’s Favorite Ad Transports Him Somewhere West Of Laramie
• This Ad Made Aaron Scamihorn Consider Eating At Taco Bell
• Justin Wojtowicz’s Favorite Ad Delivers An Unexpectedly Nice Gilmorgan
• Megan Fisher Ships Her Pants Every Time She Sees This Ad
• Micah Sitzman’s Favorite Ad Highlights The High Life
• JCVD’s Epic Split Is Ashleigh Lay’s Favorite Ad
• John Ferguson Loves Geico Ads