BorshoffBorshoffBorshoffBorshoff
  • Work
  • Industries
    • Education
    • Healthcare
    • Membership
    • Retail Banking
    • Sports and Entertainment
    • Utilities
  • Services
    • Advertising
    • Brand Development
    • Crisis & Issues Management
    • Digital & Web
    • Employee Engagement & Communications
    • Public Relations
  • People
  • Insights
    • Blog
    • Shoff Chats
  • Contact
  • Work
  • Industries
    • Education
    • Healthcare
    • Membership
    • Retail Banking
    • Sports and Entertainment
    • Utilities
  • Services
    • Advertising
    • Brand Development
    • Crisis & Issues Management
    • Digital & Web
    • Employee Engagement & Communications
    • Public Relations
  • People
  • Insights
    • Blog
    • Shoff Chats
  • Contact
March 8, 2023

Telling the Stories of Black Women and Girls

  • Posted By : Jennifer Dzwonar, APR/
  • 0 comments /
  • Under : Crisis Management, Employee Engagement and Communications, Public Relations
3 minute read

Occasionally, you meet someone and think, “Wow, that person is really going places.” You can see them rising in the ranks of our community’s corporate, political or leadership structure, or rising to a role in a national organization and making waves across the country. That was my reaction when I first heard Tamara Winfrey-Harris speak at a Women’s Fund of Central Indiana event. Her content and presentation style gave the feeling she breathed rarefied air, and we were blessed to be in her presence. There was no arrogance or ego, just the sense that we would all benefit from listening.

Read More

October 25, 2021

Diversity, Equity and Inclusion in Crisis Mode

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Crisis Management
2 minute read

Communicating well in a crisis is critical to maintaining good relationships with stakeholders, but what happens when the crisis is born out of diversity, equity and inclusion issues? Our most recent Shoff Chat guests shared their experience counseling clients who had to rebuild trust after a DEI crisis.

Read More

October 26, 2020

How Sports and Attractions are Weathering the Pandemic

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Crisis Management, Digital and Web
3 minute read

In March, Dennis Woerner, Director of Marketing with the Indianapolis Zoo and Joel Zawacki, Assistant General Manager with the Indianapolis Indians were ready for the spring season, fully prepared to welcome visitors and fans back with new and exciting experiences. But they soon realized they would have to shift gears dramatically and prepare for a different kind of season with the arrival of COVID-19.

Read More

October 14, 2020

Healthcare Communications During the COVID Crisis

  • Posted By : Whitney Ertel/
  • 0 comments /
  • Under : Crisis Management, Public Relations
2 minute read

The early days of COVID-19 were a frightening scramble for all, but nowhere more-so than the hospital and healthcare setting.

Read More

May 4, 2020

Planning For the Unexpected: Measures to Take Now for the Next Disruption

  • Posted By : Karen Alter, ABC/
  • 0 comments /
  • Under : Crisis Management
3 minute read

Is it possible to plan for a pandemic? A few months ago, I would’ve answered this question differently than I would today. As experts in crisis planning and communication, we have always had a robust plan of our own if a crisis should strike. When we moved to our new office in 2017, we needed to update the plan and decided to add pandemic protocols. I must admit at the time, I didn’t think we’d ever have to activate this section. Then, COVID-19 happened. And just like every business, our plan went into action.

Read More

April 23, 2020

Creativity In Crisis Comms

  • Posted By : Jennifer Dzwonar, APR/
  • 0 comments /
  • Under : Crisis Management, Public Relations
2 minute read

“In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing is nothing.” – Teddy Roosevelt In this time of almost unprecedented global crisis, I have been consistently amazed at the creative responses coming from individuals, companies, organizations and communities. When the going got tough, lots of people got going in ways that weren’t predictable.

Read More

April 8, 2020

Crisis Communication For CX Leaders

  • Posted By : Jennifer Dzwonar, APR/
  • 0 comments /
  • Under : Crisis Management, Public Relations
1 minute read

Businesses everywhere are experiencing a new operational reality like never before. Jennifer Dzwonar recently joined Steve Walker’s podcast “The CX Leader” to discuss how CX professionals can be prepared to effectively manage crisis situations and help communicate with their customers.

Read More

March 25, 2020

5 Communication Best Practices During Corona

  • Posted By : Jennifer Dzwonar, APR/
  • 0 comments /
  • Under : Crisis Management, Public Relations
3 minute read

We do crisis. It’s what some of us do, week-in and week-out. Not the true first-responder type of crisis, but the who-do-you-call-when-things-are-looking-bad type of work. For some of us in public relations, we gravitate toward the type of counsel and work that’s needed when problems are happening, or imminent or just slightly visible in the distance. But the past two weeks have had a different flavor altogether.

Read More

How To Respond To Negative Feedback
May 3, 2019

Reacting In A Crisis: Examples Of How To Respond To Negative Feedback

  • Posted By : Jennifer Dzwonar, APR/
  • 0 comments /
  • Under : Crisis Management

3 minute read

Organizations are run by people. So, when organizations find themselves in the midst of a sticky situation, they often react as individuals do—emotionally and with more attention on the negative than the positive. But negative feedback, even a lot of negative feedback, can create a distorted perception around a crisis and create the false impression that the overwhelming sentiment is negative.

Read More


Category
  • Advertising
  • Agency Life
  • Brand Development
  • Crisis Management
  • Digital and Web
  • Employee Engagement and Communications
  • Public Relations
  • WBE
Shoff Chats

Learn more about our virtual content series for professionals seeking to connect and learn from their peers.

See our previous Shoff Chats.

Recent Posts
  • Telling the Stories of Black Women and Girls
  • Small Businesses, Significant Connections
  • Words Matter: How to Get on the Same Page With Your Customers
  • Art in the City
  • Are Agency-Industry Conflicts Fading Away?

Borshoff logo

 

Careers
Contact Us

 

 

© BORSHOFF IS A NATIONALLY CERTIFIED WOMEN’S BUSINESS ENTERPRISE (WBE). ALL RIGHTS RESERVED.