At the beginning of each year, the Borshoff media team compiles our research – historical campaign performance, reporting insights, data from the previous year – to provide predictions around media trends that will guide strategy and ultimately success for our clients. Here’s what we predicted late last year, and an update on how those predictions are playing out.Read More
Many media budgets declined in 2021 as the pandemic continued to create uncertainty in the marketplace. The trend may continue in 2022, which means identifying creative ways to reach target audiences efficiently will continue to be vital. In our latest Shoff Chat, Borshoff digital media and analytics leader Jordan Overton and Q1 Media’s Ryan Blute shared upcoming trends in digital strategies that are helping marketers stay fresh and effective in the ever-changing media landscape.Read More
5 minute read
We were so excited when we heard that not one, but two new species were coming to the Indianapolis Zoo this summer. And when we learned they were adorable sloths and captivating snakes, we were downright giddy.
Print media is lurking in your mailbox. It might already be in your home, showing up at your door day after day, or in your library stacked as neatly as the shelves. But wait—isn’t print dead?
3 minute read
While it’s hard to write about this political season without venturing down the rabbit hole of who’s right and who’s wrong, I’m not going to. I’m just not. There’s nothing to be gained from it other than stirring an already hot cauldron of emotions on both sides.
Learn more about our virtual content series for professionals seeking to connect and learn from their peers.
- Flip Your Focus: The Value of “Internal First” Crisis Communication Strategies
- ShoffChats: Where Do Humans and AI Intersect? A Content Strategy Discussion
- ShoffChats: Space, Togetherness and Publicness in a Post-Pandemic World
- ShoffChats: Creating Connections with Donors Through Story
- Connecting With Humans – Using Robots