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January 28, 2021

Time To Rethink Your Research Strategy

  • Posted By : Dominique Gilmour/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
3 minute read

Last year was a year of disruption, to say the least. It challenged us to think and work differently. Disruption often leads to more efficient and effective solutions, as is the case in how to approach market research in an ever-changing world.

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November 9, 2020

Questions to Ask Yourself Before Rebranding | Part III

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Brand Development
3 minute read

Before beginning any sort of brand strategy work, it’s important that it’s well thought out. It’s also crucial to think about the trickle-down implications of potential seismic shifts in your organization. These changes will have far-reaching impact beyond your marketing team. If done properly, brand strategy work impacts every aspect of your organization.

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November 2, 2020

Six Reasons Why You May Want to Consider a Rebrand | Part II

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Brand Development
3 minute read

Borshoff is lucky to receive numerous requests for brand strategy work, typically resulting in an organizational rebrand on some level. A rebrand can be rooted in the need to bring much-needed definition to an organization’s messaging. In some instances, it could mean renaming the organization/product and possibly visual identity/logo work too.

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October 20, 2020

So, You Want to Talk About Your Brand?

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Brand Development
3 minute read

On a regular basis, Borshoff receives requests for “brand” assistance. Over time, we’ve discovered that what a “brand” encompasses can be quite different for people, with many defaulting to the visual components of their brand.

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July 24, 2020

Changing Mindsets and Behaviors Through Authentic Storytelling: Honoring the 30th Anniversary of the Americans with Disabilities Act

  • Posted By : Dominique Gilmour/
  • 0 comments /
  • Under : Advertising, Brand Development
2 minute read

For over three decades, Borshoff has had the honor and pleasure to work with the Indiana Governor’s Council for People with Disabilities (GCPD) to educate and initiate behavior change toward people with disabilities. When we first started working with the Council in 1987, we set out to create an enduring platform that would mobilize grassroots advocacy and create awareness for people with disabilities. Every year since then, Borshoff has partnered with the GCPD to create a campaign for Disability Awareness Month in March throughout Indiana. To illustrate our approach in action, we’re sharing this year’s work and some helpful resources.

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March 9, 2020

Leading by Example: Why WBE is More Than a Certificate to Us

  • Posted By : Karen Alter, ABC/
  • 0 comments /
  • Under : Brand Development
3 minute read

Being surrounded and supported by independent, hard-working and well-rounded women has been instrumental for me in my career and my life. My grandmothers were smart businesswomen. My mom worked important jobs inside and outside of the home. My sister was a small business owner. My close group of friends have all excelled in different careers. And I’ve had the privilege of working alongside female colleagues and bosses who’ve provided wisdom and guidance. So when I joined Borshoff, led by the visionary Myra Borshoff, it was a natural fit for me. Of note, I’ve also had several influential men who’ve helped along the way, but working for and now helping lead—with three savvy partners—a women-owned business (WBE) has been the most rewarding part of my professional career. 

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October 30, 2019

Celebrating a proud past and promising future

  • Posted By : Karen Alter, ABC/
  • 0 comments /
  • Under : Brand Development
2 minute read

What were you doing in 1984? Maybe you were tuned into Jeopardy, watching Alex Trebek make his debut appearance. Or rocking out to “When Doves Cry” by Prince, dancing to Footloose, smiling at Sixteen Candles or getting goosebumps at Ghostbusters. Perhaps you were watching history unfold with the launch of the space shuttle Discovery or the second presidential win of Ronald Reagan, who earned 525 electoral votes, the most ever in history. And then there was the legendary Super Bowl ad where Apple introduced the Macintosh based on Orwell’s 1984. Maybe you were in kindergarten, high school or college (like me). Maybe you weren’t even born yet!

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August 30, 2019

The 7 Deadly Sins of Mediocrity: Takeaways from Todd Henry

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Brand Development

2 minute read

We often talk with clients about the importance of making time to reconnect and realign with their team and company’s mission and values – which is why we take our own advice and plan a retreat for Shoffers every year. For our 2019 retreat last week, we invited Todd Henry to share his words of wisdom. Todd is a speaker, published author and founder of Accidental Creative, a company that helps creative people and teams be prolific, brilliant and healthy.

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Books We Love - Fusion
May 29, 2019

Books We Love – Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Brand Development, Employee Engagement and Communications

3 minute read

When you think of iconic brands, you may think of companies such as Starbucks, Amazon and Apple. These brands tend to do well financially, but they also score high as great places to work and as authentic corporate citizens. They’ve discovered the magic mix of brand and culture that drives success and positions them as top global companies.

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May 2, 2019

Indianapolis Indians Take Field In Borshoff-Designed Circle City Hat & Jerseys

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Brand Development

1 minute read

Borshoff’s creative team has already broken a sweat building out the ad campaign for the coming season by the time players in the Pittsburgh Pirates organization report to spring training in Bradenton, Fla.

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Recent Posts
  • See Something, Say Something
  • Time To Rethink Your Research Strategy
  • Creating Meaning from Data Through Storytelling
  • Key Communication Strategies to Help Employees Return to the Workplace
  • Questions to Ask Yourself Before Rebranding | Part III

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