Brand Development Archives

October 30, 2019

Celebrating a proud past and promising future

2 minute read

What were you doing in 1984? Maybe you were tuned into Jeopardy, watching Alex Trebek make his debut appearance. Or rocking out to “When Doves Cry” by Prince, dancing to Footloose, smiling at Sixteen Candles or getting goosebumps at Ghostbusters. Perhaps you were watching history unfold with the launch of the space shuttle Discovery or the second presidential win of Ronald Reagan, who earned 525 electoral votes, the most ever in history. And then there was the legendary Super Bowl ad where Apple introduced the Macintosh based on Orwell’s 1984. Maybe you were in kindergarten, high school or college (like me). Maybe you weren’t even born yet!

August 30, 2019

The 7 Deadly Sins of Mediocrity: Takeaways from Todd Henry

2 minute read

We often talk with clients about the importance of making time to reconnect and realign with their team and company’s mission and values – which is why we take our own advice and plan a retreat for Shoffers every year. For our 2019 retreat last week, we invited Todd Henry to share his words of wisdom. Todd is a speaker, published author and founder of Accidental Creative, a company that helps creative people and teams be prolific, brilliant and healthy.

July 15, 2019

Making the Most Out of Your Internship Program

3 minute read

There are many talented young professionals entering our industry, and we were lucky to have two of the best—Aspen Schopp and Brenna Finlay—join us this spring as interns. Throughout their internships, they explored working at a full-service PR and advertising agency and prepared for a professional communications career while contributing to real agency and client work. Before our time with Aspen came to a close, we asked her to share some key learnings about what a strong intern program looks like and how interns can best contribute at an agency.

May 29, 2019

Books We Love – Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies

3 minute read

When you think of iconic brands, you may think of companies such as Starbucks, Amazon and Apple. These brands tend to do well financially, but they also score high as great places to work and as authentic corporate citizens. They’ve discovered the magic mix of brand and culture that drives success and positions them as top global companies.

February 13, 2019

Books We Love: Radical Candor

4 minute read

Five years ago, I was invited to join Borshoff’s ownership group. While I had managed teams and been a “boss” before this point, becoming an owner caused a major shift in my responsibility. Each year I was less involved in “doing the work” and more involved in leading the teams that do the work. As I struggled to focus more on people, one of the best books I could have read was Radical Candor by Kim Scott. Scott taught me what good feedback looks like and how to deliver it effectively. But the real gift is that she taught me what being a boss is really all about.

December 21, 2018

We’re Unplugging To Recharge – See You In 2019!

1 minute read

Borshoff will close between Christmas Eve and New Year’s Day.

December 17, 2018

Print’s Not Dead If You Know How To Use It

Print media is lurking in your mailbox. It might already be in your home, showing up at your door day after day, or in your library stacked as neatly as the shelves. But wait—isn’t print dead?

December 14, 2018

Does Your Bank’s Marketing Make You Look Outdated & Inconvenient?

4 minute read

Does your marketing sell the advantages of working with your regional bank or credit union? Or does it reinforce negative stereotypes that prevent people from doing business with you?

October 10, 2018

Shared Purpose + Faith In Others = Crushed Goals

3 minute read

I was heading to Portland, OR for Hood to Coast, a 199-mile relay race, when I realized I was flying across the country to do two things that exhaust me – run and meet new people. In addition to running, I was joining 11 strangers for two days, spending many sweaty hours together in a van.