Brand Development Archives

February 13, 2019

Books We Love: Radical Candor

4 minute read

Five years ago, I was invited to join Borshoff’s ownership group. While I had managed teams and been a “boss” before this point, becoming an owner caused a major shift in my responsibility. Each year I was less involved in “doing the work” and more involved in leading the teams that do the work. As I struggled to focus more on people, one of the best books I could have read was Radical Candor by Kim Scott. Scott taught me what good feedback looks like and how to deliver it effectively. But the real gift is that she taught me what being a boss is really all about.

December 21, 2018

We’re Unplugging To Recharge – See You In 2019!

1 minute read

Borshoff will close between Christmas Eve and New Year’s Day.

December 17, 2018

Print’s Not Dead If You Know How To Use It

Print media is lurking in your mailbox. It might already be in your home, showing up at your door day after day, or in your library stacked as neatly as the shelves. But wait—isn’t print dead?

December 14, 2018

Does Your Bank’s Marketing Make You Look Outdated & Inconvenient?

4 minute read

Does your marketing sell the advantages of working with your regional bank or credit union? Or does it reinforce negative stereotypes that prevent people from doing business with you?

October 10, 2018

Shared Purpose + Faith In Others = Crushed Goals

3 minute read

I was heading to Portland, OR for Hood to Coast, a 199-mile relay race, when I realized I was flying across the country to do two things that exhaust me – run and meet new people. In addition to running, I was joining 11 strangers for two days, spending many sweaty hours together in a van.

September 24, 2018

Sometimes A Good Business Decision Is Bad for Business

2 minute read

Last week fantasy sports site FanDuel learned that sometimes the right financial decision is the worst decision for business.

June 19, 2018

Why You Should Arm All Employees with Marketing Messages and Sales Strategies

2 minute read

Aligning a company’s sales strategy across departments is no longer just a good idea, it’s imperative to driving sustainable revenue. It’s crucial to ensure everyone in your organization is working together to create the best customer experience. Removing any disconnect and creating a sense of purpose also creates accountability and improved collaboration.

June 5, 2018

Banks Must Update Digital Infrastructure to Improve Customer Experience

3 minute read

Consumers have been banking online for more than 20 years, yet they regularly face outdated technical infrastructures. That frustrates users who expect an exceptional customer experience with their online bank.

May 1, 2018

Inclusive Recruiting Will Bring More Women To Your IT Workforce

3 minute read

Historically, women have been an underutilized part of the work force, especially in STEM (science, technology, engineering and math). As more women consider fields such as information technology (IT), methods of recruiting and hiring should be examined and modified to make sure they’re effective for a more diverse population.

April 10, 2018

Why Strong Internal Messaging Is Key To Your HAI Prevention Plan

2 minute read

Healthcare-Associated Infections (HAIs) affect one in 25 patients according to the Center for Disease Control and Prevention. HAI prevention is one of the most effective ways health care facility managers can improve patient outcomes and decrease costs.

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Books We Love: Radical Candor

We’re Unplugging To Recharge – See You In 2019!

Print’s Not Dead If You Know How To Use It

Shared Purpose + Faith In Others = Crushed Goals

Sometimes A Good Business Decision Is Bad for Business

Why You Should Arm All Employees with Marketing Messages and Sales Strategies

Banks Must Update Digital Infrastructure to Improve Customer Experience

Inclusive Recruiting Will Bring More Women To Your IT Workforce

Why Strong Internal Messaging Is Key To Your HAI Prevention Plan

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