December 16, 2022

Small Businesses, Significant Connections

2 minute read

Small businesses are the backbone of our economy and often the best answer to our business needs. But studies show that one in five small businesses fail in their first year of business, and the numbers get worse over time. Many times, those failures happen because business owners are overwhelmed or underprepared to deal with the challenges of financial management, marketing, and labor challenges, especially among minority-owned, women-owned or first-time business owners.

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November 1, 2022

Words Matter: How to Get on the Same Page With Your Customers

2 minute read

When talking with colleagues or people within a certain industry, we can easily get into a groove, using terms and phrases we’ve mastered or are trending. It can be satisfying and even affirming to speak freely about these relatable and understandable topics. But go outside the bubble and what happens? Confusion, misunderstanding and dissatisfaction.

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October 26, 2022

Art in the City

2 minute read

Public art, placemaking and the use of art in business settings are not new concepts but in recent years, a new push to include diverse artists in these efforts and deeper integration of the arts into the community has emerged. It’s a trend arts community leaders and artists alike are celebrating. But greater use of art in the community has real impact for brands who embrace the trend, too.

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October 26, 2022

Leveraging Glassdoor for your Employer Brand

2 minute read

Now more than ever, prospective employees value transparency and authenticity as they consider where they want to spend their careers. Smart employers recognize that they can and should control their employer brand through their own website, job postings, social media and other channels, but what about channels you can’t control, like Glassdoor?

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September 13, 2022

Three Things Journey Mapping Reveals About Your Customers

4 minute read

Customer journey mapping isn’t a new concept, and there are several philosophies about how to go about it. But for many brands, the exercise is done when launching a new product or a re-brand and is typically not considered again until another major change in business strategy. However, this tool provides clear insight about your internal and external stakeholders – making it a worthwhile, ongoing exercise to reveal new ways of thinking about your audiences and how you connect with them.

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August 2, 2022

Building Brand Trust and Loyalty: Why keeping it real matters

2 minute read

It’s easy to get caught up in the imagery or clever copy in an ad, isn’t it? We see something that speaks to us because, “Hey, shiny object!” Or we find something we’ve been searching for or feel we need. But what happens if/when we make the purchase or use the service and it doesn’t match our expectation? You guessed it – we can easily lose trust in a company, which can erode our loyalty over time. Even worse, we may tell our friends about the negative experience. Ouch!

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June 28, 2022

Five Questions an RFP Response Won’t Answer

4 minute read

Have you reached the point of needing to hire an agency? Or, perhaps you already have one, but feel the need to make a change? What do you do now? Conventional thinking might suggest an RFP is the right way to go to find a new agency partner. That’s one way, but not the only way, and it might not reveal what you hope or need, relative to potential partners.

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