BorshoffBorshoffBorshoffBorshoff
  • Work
  • Industries
    • Education
    • Healthcare
    • Membership
    • Retail Banking
    • Sports and Entertainment
    • Utilities
  • Services
    • Advertising
    • Brand Development
    • Crisis & Issues Management
    • Digital & Web
    • Employee Engagement & Communications
    • Public Relations
  • People
  • Insights
    • Blog
    • Shoff Chats
  • Contact
  • Work
  • Industries
    • Education
    • Healthcare
    • Membership
    • Retail Banking
    • Sports and Entertainment
    • Utilities
  • Services
    • Advertising
    • Brand Development
    • Crisis & Issues Management
    • Digital & Web
    • Employee Engagement & Communications
    • Public Relations
  • People
  • Insights
    • Blog
    • Shoff Chats
  • Contact
June 28, 2022

Stop Trying to Reason with Emotional Decision Makers

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development, Public Relations
2 minute read

The science behind decision making has come a long way in the past decade. Yet, for some reason, many marketers haven’t shifted their messaging strategies to address this simple fact:

Human decision making is based on emotion and not reason/rationality

Read More

May 31, 2022

Why Audio Matters in Storytelling

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
2 minute read

When it comes to the finished sound of a story told through video or audio broadcast, there’s a huge difference between “ok” and “great!” Our most recent Shoff Chat guests shared their insights on the power of audio and how to get the most from the audio portion of your storytelling tactics. The team at Earshot Audio Post in Indianapolis has nearly a century of collective experience and a keen understanding of the classic as well as the cutting-edge in this area. Our guests from Earshot included Brice Bowman, Rick Such and Ben Ericsen.

Read More

April 27, 2022

Trends and Truths About Local News Media Coverage

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
2 minute read

The news media landscape continues to change and with those changes come new challenges and opportunities for journalists and for those seeking to tell their stories through the media.

Read More

March 3, 2022

Can marketing (to your employees) save your organization?

  • Posted By : Karen Alter, ABC/
  • 0 comments /
  • Under : Advertising, Brand Development, Employee Engagement and Communications
2 minute read

When organizations face turbulent times, historically the first line item to go – and the last to be restored – is marketing. Why? Because it’s often seen as non-essential or less important than other business operations. Statistics show that during the pandemic, “the proportion of company revenue allocated to marketing was cut almost in half, from an average of 11% in 2020 to 6% in 2021,” according to the GartnerCMO Strategic Priorities Survey 2020-2021. Despite the influx of more cost-efficient digital and content tactics to reach customers and attract new ones, external marketing efforts remain on the decline.

Read More

March 3, 2022

Three Ways to Escape the Buzzword Echo Chamber

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Employee Engagement and Communications, Public Relations
2 minute read

“Our goal is to create synergy that will help us pivot to new strategies when we utilize the talent of our right-sized organization while also finding quick wins.”

Wait, what? We’ve all read these things in internal memos or heard them come out of the mouths of leaders. And something happens when we hear these words and phrases used over and over – we check out. For me, I immediately start creating my grocery list or mentally reciting the lyrics to the last song I heard on my way into the office.

Read More

February 23, 2022

5 Ways to Maximize Relationships Between Your In-house Team and Your Agency

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development, Public Relations
3 minute read

For the past few decades, we’ve seen the size and scope of our clients’ internal marketing teams ebb and flow. Some have even gone as far as branding their in-house teams to feel more like an agency. Regardless of the size of your internal marketing teams, there’s always a need for an outside perspective – an objective point of view that only an external agency partner can provide.

Read More

January 27, 2022

Three Simple Practices To Boost Your Marketing Efforts

  • Posted By : Jennifer Berry/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Employee Engagement and Communications
3 minute read

Stress is at an all-time high. New channels and platforms for communication emerge every day. Privacy terms and algorithms change daily. People are losing their trust in media and big business. More and more people are contributing to the “noise” than ever before. Are you feeling overwhelmed? That’s totally understandable.

Read More

January 12, 2022

Digital Media Buying Trends in 2022

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
1 minute read

Many media budgets declined in 2021 as the pandemic continued to create uncertainty in the marketplace. The trend may continue in 2022, which means identifying creative ways to reach target audiences efficiently will continue to be vital. In our latest Shoff Chat, Borshoff digital media and analytics leader Jordan Overton and Q1 Media’s Ryan Blute shared upcoming trends in digital strategies that are helping marketers stay fresh and effective in the ever-changing media landscape.

Read More

November 23, 2021

Is Your Messaging Creating Speed Bumps?

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development, Public Relations
3 minute read

“We’re a category of one...”

“There’s nobody who does what we do, the way we do it...”

“We’re reinventing the market...”

Read More

September 3, 2021

Doing Content Marketing Right

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
2 minute read

Everyone is talking about content, but why is it valuable and how do you ensure you’ve developed the right strategy and processes for generating good content? On a recent Shoff Chat, our guest Andi Robinson, Global Digital Content Leader for Corteva Agriscience, shared her perspectives on content marketing and the keys to building an effective content strategy, no matter how big or small your organization.

Read More

1234567
Category
  • Advertising
  • Agency Life
  • Brand Development
  • Crisis Management
  • Digital and Web
  • Employee Engagement and Communications
  • Public Relations
  • WBE
Shoff Chats

Learn more about our virtual content series for professionals seeking to connect and learn from their peers.

See our previous Shoff Chats.

Recent Posts
  • Telling the Stories of Black Women and Girls
  • Small Businesses, Significant Connections
  • Words Matter: How to Get on the Same Page With Your Customers
  • Art in the City
  • Are Agency-Industry Conflicts Fading Away?

Borshoff logo

 

Careers
Contact Us

 

 

© BORSHOFF IS A NATIONALLY CERTIFIED WOMEN’S BUSINESS ENTERPRISE (WBE). ALL RIGHTS RESERVED.