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March 31, 2021

Does Your Bank Advertising Make You Stand Out?

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
4 minute read

Depending on which scientific study you believe to be true, the human attention span is anywhere between 2-8 seconds. So, basically, I’ve grabbed your attention by now, or you’re out. Fingers crossed!

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March 17, 2021

Seven Questions You Should Ask an Agency Before You Hire Them

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Employee Engagement and Communications, Public Relations
5 minute read

Having worked for multiple agencies over the past two decades, I’ve seen many approaches and styles to winning new business. Knowing how important this decision is, and how difficult it can be to make, these key questions can help you choose the agency partner that is right for you.

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March 15, 2021

Disability Awareness Month: Resources to help YOU co-create a more inclusive community

  • Posted By : Dominique Gilmour/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Employee Engagement and Communications, Public Relations
2 minute read

People with disabilities make up the largest minority in the United States. One in four adults lives with some type of disability. I actually have a learning disability, so I understand the experience of growing up struggling and fighting to adapt to learning and work environments that don’t create a safe or accessible experience for the way my brain functions.

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March 3, 2021

Social Advocacy: Connecting Authentically with Marginalized Populations

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Brand Development, Employee Engagement and Communications
2 minute read

Members of marginalized populations have made huge strides in the last decade to find and amplify their voices in ways that have influenced major brands. And brands are finding ways to connect with these populations to expand and deepen their relationships. In a recent Shoff Chat, our guests Mark Rademacher and Ola Ojewumi unpacked the trends and some examples of brands that are getting it right – and those that have work to do.

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January 28, 2021

Time To Rethink Your Research Strategy

  • Posted By : Dominique Gilmour/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
3 minute read

Last year was a year of disruption, to say the least. It challenged us to think and work differently. Disruption often leads to more efficient and effective solutions, as is the case in how to approach market research in an ever-changing world.

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November 9, 2020

Questions to Ask Yourself Before Rebranding | Part III

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Brand Development
3 minute read

Before beginning any sort of brand strategy work, it’s important that it’s well thought out. It’s also crucial to think about the trickle-down implications of potential seismic shifts in your organization. These changes will have far-reaching impact beyond your marketing team. If done properly, brand strategy work impacts every aspect of your organization.

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November 2, 2020

Six Reasons Why You May Want to Consider a Rebrand | Part II

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Brand Development
3 minute read

Borshoff is lucky to receive numerous requests for brand strategy work, typically resulting in an organizational rebrand on some level. A rebrand can be rooted in the need to bring much-needed definition to an organization’s messaging. In some instances, it could mean renaming the organization/product and possibly visual identity/logo work too.

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October 20, 2020

So, You Want to Talk About Your Brand?

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Brand Development
3 minute read

On a regular basis, Borshoff receives requests for “brand” assistance. Over time, we’ve discovered that what a “brand” encompasses can be quite different for people, with many defaulting to the visual components of their brand.

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July 24, 2020

Changing Mindsets and Behaviors Through Authentic Storytelling: Honoring the 30th Anniversary of the Americans with Disabilities Act

  • Posted By : Dominique Gilmour/
  • 0 comments /
  • Under : Advertising, Brand Development
2 minute read

For over three decades, Borshoff has had the honor and pleasure to work with the Indiana Governor’s Council for People with Disabilities (GCPD) to educate and initiate behavior change toward people with disabilities. When we first started working with the Council in 1987, we set out to create an enduring platform that would mobilize grassroots advocacy and create awareness for people with disabilities. Every year since then, Borshoff has partnered with the GCPD to create a campaign for Disability Awareness Month in March throughout Indiana. To illustrate our approach in action, we’re sharing this year’s work and some helpful resources.

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March 9, 2020

Leading by Example: Why WBE is More Than a Certificate to Us

  • Posted By : Karen Alter, ABC/
  • 0 comments /
  • Under : Brand Development
3 minute read

Being surrounded and supported by independent, hard-working and well-rounded women has been instrumental for me in my career and my life. My grandmothers were smart businesswomen. My mom worked important jobs inside and outside of the home. My sister was a small business owner. My close group of friends have all excelled in different careers. And I’ve had the privilege of working alongside female colleagues and bosses who’ve provided wisdom and guidance. So when I joined Borshoff, led by the visionary Myra Borshoff, it was a natural fit for me. Of note, I’ve also had several influential men who’ve helped along the way, but working for and now helping lead—with three savvy partners—a women-owned business (WBE) has been the most rewarding part of my professional career. 

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