Not just experience—expertise.

One doesn’t always mean the other. But when it comes to Education, Healthcare, Membership, Retail Banking, Sports and Entertainment, and Utilities, we have both experience and expertise. We understand your business-specific objectives and KPIs because we’ve helped clients like you achieve them. And we know the unique challenges of your industry because our specialists have years—even decades—of experience solving them.

Education

Higher education is at a critical crossroad. As quality options continue to increase and online delivery becomes more mainstream, the pressure to decrease tuition and other costs despite rising expenses consistently makes headlines. In the face of these headwinds, Borshoff has a long history of helping our education clients build strong brands and subsequent campaigns that generate inquires, applications and enrollment, which lead to future graduates within both the traditional and adult learning sectors.

Education

The education industry is at a critical crossroads. As quality options continue to increase and online delivery becomes more mainstream, the pressure to decrease tuition and other costs despite rising expenses consistently makes headlines. In the face of these headwinds, Borshoff has a long history of helping our education clients build strong brands and subsequent campaigns that generate inquires, applications and enrollment, which lead to future graduates within both the traditional and adult learning sectors.

Healthcare

Staffing shortages, value-based payment, population-based care, technological disruption, data security, and compliance in an uncertain regulatory environment are just some of the challenges facing healthcare organizations today. And for three decades, we’ve helped hospital systems and other healthcare organizations meet the shifting demands of their industry so that they may continue to pursue a mission that never changes: to deliver the best possible care to the people they serve.

Healthcare

Staffing shortages, value-based payment, population-based care, technological disruption, data security, and compliance in an uncertain regulatory environment are just some of the challenges facing healthcare organizations today. And for three decades, we’ve helped hospital systems and other healthcare organizations meet the shifting demands of their industry so that they may continue to pursue a mission that never changes: to deliver the best possible care to the people they serve.

Membership

No industry is immune to changes in audience behaviors and expectations. But some industries have a harder time pivoting than others, especially when shifting directions means updating decades-old ways of doing things. But despite technological disruptions and dated processes, we’ve helped many membership organizations overcome industry challenges such as increasing brand awareness, growing membership, engaging and retaining members, and increasing fundraising revenue.

Membership

No industry is immune to changes in audience behaviors and expectations. But some industries have a harder time pivoting than others, especially when shifting directions means updating decades-old ways of doing things. But despite technological disruptions and dated processes, we’ve helped many membership organizations overcome industry challenges such as increasing brand awareness, growing membership, engaging and retaining members, and increasing fundraising revenue.

Retail Banking

The industry landscape is shifting. And retail banks stand at a crucial crossroad as they try and adapt to new technology, new consumer expectations, and disruptions from non-traditional banks and lenders. And while it may be uncharted territory for some, we’ve been here before. Our audience insights have helped retail banks grow revenue through new accounts opened, increased customer retention and wallet share, and adjust to the rapid evolution of the banking industry.

Retail Banking

The industry landscape is shifting. And retail banks stand at a crucial crossroad as they try and adapt to new technology, new consumer expectations, and disruptions from non-traditional banks and lenders. And while it may be uncharted territory for some, we’ve been here before. Our audience insights have helped retail banks grow revenue through new accounts opened, increased customer retention and wallet share, and adjust to the rapid evolution of the banking industry.

Sports & Entertainment

As technology evolves and competition grows, so do people’s preferences for sports and entertainment. Industry KPIs that once sold themselves (e.g. tickets, merchandise, concessions, and sponsorships), now require deeper audience insights to be effectively captured. Yet despite the industry challenges and growing number of options competing for consumer’s entertainment budgets, we’ve helped organizations identify and understand the behaviors and motivators of its highest-priority audiences to increase attendance and revenue.

Sports & Entertainment

As technology evolves and competition grows, so do people’s preferences for sports and entertainment. Industry KPIs that once sold themselves (e.g. tickets, merchandise, concessions, and sponsorships), now require deeper audience insights to be effectively captured. Yet despite the industry challenges and growing number of options competing for consumer’s entertainment budgets, we’ve helped organizations identify and understand the behaviors and motivators of its highest-priority audiences to increase attendance and revenue.

Utilities

The challenges facing the utilities industry are getting more complex every day. Evolving regulation, the need to update aging infrastructure and equipment, managing ever-changing rates, and the shift to renewable energy sources have totally rearranged many utility company’s priorities and KPIs. But even in such volatile times, we’ve helped utility companies motivate audiences to engage with tools, programs, and resources that help them save energy and money, and to stay safe. We help utilities deliver challenging and complex messages with humanity and clarity—all leading to increased customer satisfaction.

Utilities

The challenges facing the utilities industry are getting more complex every day. Evolving regulation, the need to update aging infrastructure and equipment, managing ever-changing rates, and the shift to renewable energy sources have totally rearranged many utility company’s priorities and KPIs. But even in such volatile times, we’ve helped utility companies motivate audiences to engage with tools, programs, and resources that help them save energy and money, and to stay safe. We help utilities deliver challenging and complex messages with humanity and clarity—all leading to increased customer satisfaction.

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