Retail Banking

Retail banks and credit unions stand at a crucial crossroads as they adapt to new technology, new consumer expectations, and disruptions from nontraditional banks and lenders. While it may be uncharted territory for some, we’ve been here before. Our audience insights have helped retail banks increase customer retention and wallet share, grow revenue through newly opened accounts, and adjust to the rapid evolution of the banking industry.

City National Bank Expands

West Virginia-based City National Bank acquires a Kentucky bank and wishes to retain deposits and grow commercial lending for this location.

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ProFed Takes on the Big Banks

ProFed Credit Union, a community-based credit union operating in northeast Indiana, wants to grow membership by taking on big banks in a market filled with acquisition activity.

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City National Bank Grows Deposit Accounts

City National Bank entices non-customers living within 10 miles of a branch to open checking and savings accounts.

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