When you think of iconic brands, you may think of companies such as Starbucks, Amazon and Apple. These brands tend to do well financially, but they also score high as great places to work and as authentic corporate citizens. They’ve discovered the magic mix of brand and culture that drives success and positions them as top global companies.
5 minute read
We were so excited when we heard that not one, but two new species were coming to the Indianapolis Zoo this summer. And when we learned they were adorable sloths and captivating snakes, we were downright giddy.
Organizations are run by people. So, when organizations find themselves in the midst of a sticky situation, they often react as individuals do—emotionally and with more attention on the negative than the positive. But negative feedback, even a lot of negative feedback, can create a distorted perception around a crisis and create the false impression that the overwhelming sentiment is negative.
Borshoff’s creative team has already broken a sweat building out the ad campaign for the coming season by the time players in the Pittsburgh Pirates organization report to spring training in Bradenton, Fla.
I consider myself a pretty optimistic, positive person. I intuitively get the importance of positivity for my own personal sanity and happiness, and I know that a positive leader has more influence with her team.
Financial literacy in the U.S. is notoriously poor and declining. Most people want to understand financial terms and techniques, but only five U.S. states require financial education in high school; Indiana is not one of them. That means financial literacy is left to customers themselves, who rely on whatever information they find online or from people close to them.
There are so many products out there enticing you with minimalistic interfaces, promises of increased productivity and better employee engagement, but what’s the best productivity app for your organization? Before you decide, ask a different question: what do my employees really need? Will another digital tool actually help solve my company’s productivity or engagement challenges?
As Borshoff’s partners, we have supported and worked on major initiatives intended to improve the quality of life in and attract new residents to the Indy region. We’ve seen firsthand the impact Indiana’s business leaders have when we unite around a common goal.
Five years ago, I was invited to join Borshoff’s ownership group. While I had managed teams and been a “boss” before this point, becoming an owner caused a major shift in my responsibility. Each year I was less involved in “doing the work” and more involved in leading the teams that do the work. As I struggled to focus more on people, one of the best books I could have read was Radical Candor by Kim Scott. Scott taught me what good feedback looks like and how to deliver it effectively. But the real gift is that she taught me what being a boss is really all about.
- Books We Love – Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies
- Team Snake or Team Sloth – Pick Your Side at the Indianapolis Zoo
- How Bringing Positivity Into The Workplace Creates Better Work
- Reacting In A Crisis: Examples Of How To Respond To Negative Feedback
- Indianapolis Indians Take Field In Borshoff-Designed Circle City Hat & Jerseys