Is Your Messaging Creating Speed Bumps?
3 minute read
“We’re a category of one...”
“There’s nobody who does what we do, the way we do it...”
“We’re reinventing the market...”
Read More Seven Questions You Should Ask an Agency Before You Hire Them
5 minute read
Having worked for multiple agencies over the past two decades, I’ve seen many approaches and styles to winning new business. Knowing how important this decision is, and how difficult it can be to make, these key questions can help you choose the agency partner that is right for you.
Read More Disability Awareness Month: Resources to help YOU co-create a more inclusive community
2 minute read
People with disabilities make up the largest minority in the United States. One in four adults lives with some type of disability. I actually have a learning disability, so I understand the experience of growing up struggling and fighting to adapt to learning and work environments that don’t create a safe or accessible experience for the way my brain functions.
Read More Healthcare Communications During the COVID Crisis
2 minute read
The early days of COVID-19 were a frightening scramble for all, but nowhere more-so than the hospital and healthcare setting.
Read More Five Ways to Contribute to Equity Progress and Economic Recovery
3 minute read
Indy leaders Tamara Cypress and Bob Schultz were problem solvers well before the pandemic hit, but the dual challenges of COVID-19 and the racial justice crisis put their skills into overdrive, resulting in the creation of two new powerful entities: Black Businesses Matter/Indy Accompliceship and the Downtown Indy Recovery Taskforce.
Read More How to Support Local News Media and Journalists in Times of Social Disruption
2 minute read
The news media has been one of the industries most challenged during the past few months. Pandemic-fueled newsroom layoffs, furlough weeks and frenzied, 24-hour news cycles, have overwhelmed the journalists that remain.
Read More Three Ways to Embed Corporate Social Responsibility Efforts Into Your Culture | Part II
2 minute read
In a recent post, we talked about why organizations should reexamine their Corporate Social Responsibility strategies to ensure they are authentic, meaningful, and resonant with employees. In this post, we share three ways to embed CSR efforts into your culture and sustain it over time.
Read More Three Reasons to Re-Examine Your Corporate Social Responsibility Efforts | Part I
2 minute read
Most companies recognize the value of being a good corporate citizen and commit to corporate social responsibility (CSR) activities through volunteer programs, corporate and employee giving, environmental initiatives and a commitment to ethical labor practices. The smartest companies are those that also use CSR programs as an opportunity to enhance employee engagement, recognizing the two areas are highly interconnected.
Read More Creativity In Crisis Comms
2 minute read
“In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing is nothing.” – Teddy Roosevelt In this time of almost unprecedented global crisis, I have been consistently amazed at the creative responses coming from individuals, companies, organizations and communities. When the going got tough, lots of people got going in ways that weren’t predictable.
Read More Defining Your Leadership Through Communications
2 minute read
In the first few weeks of the COVID-19 pandemic, the best leaders were those who communicated with employees with empathy, truth and frequency. Our advice to clients in the early days was the same as it would be in any crisis. Communicate with:
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