There are many talented young professionals entering our industry, and we were lucky to have two of the best—Aspen Schopp and Brenna Finlay—join us this spring as interns. Throughout their internships, they explored working at a full-service PR and advertising agency and prepared for a professional communications career while contributing to real agency and client work. Before our time with Aspen came to a close, we asked her to share some key learnings about what a strong intern program looks like and how interns can best contribute at an agency.
Organizations are run by people. So, when organizations find themselves in the midst of a sticky situation, they often react as individuals do—emotionally and with more attention on the negative than the positive. But negative feedback, even a lot of negative feedback, can create a distorted perception around a crisis and create the false impression that the overwhelming sentiment is negative.
I consider myself a pretty optimistic, positive person. I intuitively get the importance of positivity for my own personal sanity and happiness, and I know that a positive leader has more influence with her team.
There are so many products out there enticing you with minimalistic interfaces, promises of increased productivity and better employee engagement, but what’s the best productivity app for your organization? Before you decide, ask a different question: what do my employees really need? Will another digital tool actually help solve my company’s productivity or engagement challenges?
As Borshoff’s partners, we have supported and worked on major initiatives intended to improve the quality of life in and attract new residents to the Indy region. We’ve seen firsthand the impact Indiana’s business leaders have when we unite around a common goal.
While several of 2018’s major corporate PR trends – executive crises, social media tailspins and an increased focus on diversity, to name a few – carried into 2019, there are five key trends companies need to prepare for to successfully navigate their communications challenges in the year ahead.
Many companies won’t hesitate to invest in websites with predictive content recommendations and integrated chatbots to drive sales, but do they put as much thought into the user experience they’re creating for their employees, who may spend as many as 11 hours a day interacting with technology? Are the internal systems they’re using daily the same as they were five, ten or twenty years ago? If so, it’s probably time for an update.
- Making the Most Out of Your Internship Program
- Books We Love – Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies
- Team Snake or Team Sloth – Pick Your Side at the Indianapolis Zoo
- How Bringing Positivity Into The Workplace Creates Better Work
- Reacting In A Crisis: Examples Of How To Respond To Negative Feedback