Healthcare Communications During the COVID Crisis
2 minute read
The early days of COVID-19 were a frightening scramble for all, but nowhere more-so than the hospital and healthcare setting.
Read More
Five Ways to Contribute to Equity Progress and Economic Recovery
3 minute read
Indy leaders Tamara Cypress and Bob Schultz were problem solvers well before the pandemic hit, but the dual challenges of COVID-19 and the racial justice crisis put their skills into overdrive, resulting in the creation of two new powerful entities: Black Businesses Matter/Indy Accompliceship and the Downtown Indy Recovery Taskforce.
Read More
How to Support Local News Media and Journalists in Times of Social Disruption
2 minute read
The news media has been one of the industries most challenged during the past few months. Pandemic-fueled newsroom layoffs, furlough weeks and frenzied, 24-hour news cycles, have overwhelmed the journalists that remain.
Read More
Three Ways to Embed Corporate Social Responsibility Efforts Into Your Culture | Part II
2 minute read
In a recent post, we talked about why organizations should reexamine their Corporate Social Responsibility strategies to ensure they are authentic, meaningful, and resonant with employees. In this post, we share three ways to embed CSR efforts into your culture and sustain it over time.
Read More
Three Reasons to Re-Examine Your Corporate Social Responsibility Efforts | Part I
2 minute read
Most companies recognize the value of being a good corporate citizen and commit to corporate social responsibility (CSR) activities through volunteer programs, corporate and employee giving, environmental initiatives and a commitment to ethical labor practices. The smartest companies are those that also use CSR programs as an opportunity to enhance employee engagement, recognizing the two areas are highly interconnected.
Read More
Creativity In Crisis Comms
2 minute read
“In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing is nothing.” – Teddy Roosevelt In this time of almost unprecedented global crisis, I have been consistently amazed at the creative responses coming from individuals, companies, organizations and communities. When the going got tough, lots of people got going in ways that weren’t predictable.
Read More
Defining Your Leadership Through Communications
2 minute read
In the first few weeks of the COVID-19 pandemic, the best leaders were those who communicated with employees with empathy, truth and frequency. Our advice to clients in the early days was the same as it would be in any crisis. Communicate with:
Read More
Crisis Communication For CX Leaders
1 minute read
Businesses everywhere are experiencing a new operational reality like never before. Jennifer Dzwonar recently joined Steve Walker’s podcast “The CX Leader” to discuss how CX professionals can be prepared to effectively manage crisis situations and help communicate with their customers.
Read More
5 Communication Best Practices During Corona
3 minute read
We do crisis. It’s what some of us do, week-in and week-out. Not the true first-responder type of crisis, but the who-do-you-call-when-things-are-looking-bad type of work. For some of us in public relations, we gravitate toward the type of counsel and work that’s needed when problems are happening, or imminent or just slightly visible in the distance. But the past two weeks have had a different flavor altogether.
Read More
Bias Crimes Law Will Push Indiana Forward
1 minute read
As Borshoff’s partners, we have supported and worked on major initiatives intended to improve the quality of life in and attract new residents to the Indy region. We’ve seen firsthand the impact Indiana’s business leaders have when we unite around a common goal.