What a TikTok Ban Means for Digital Advertising and Media Buyers
4 minute read
After months of threats and back and forth, the ban of TikTok in the United States appears imminent.
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The Mindful Bullhorn: Digital Marketing & Transformation Strategy for Enterprise to SMB.
In this episode we’ll speak to Nick Wojdyla, a leader in building digital strategies in data management, digital marketing, sales automation and e-commerce for fortune 500 enterprise companies like Cummins, a global leader in power technology for engines and generators, and with Belden, a leader in network technology and data solutions. In today’s conversation we’ll talk about how Nick has transformed global businesses to embrace new digital technology to optimize processes, boost online presence and drive marketing and sales in today’s evolving and competitive market.
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The Mindful Bullhorn: Marvella Cultivates a Bold Vision for Women Athletes
1 minute read
In this episode we speak to Allison Barber, Ph.D., outgoing President of the WNBA’s Indiana Fever and current Chair of the Marvella Foundation. Marvella is a youth sports complex with a bold vision to bring athletics and leadership to the underserved market of women’s sports. We discuss her role leading the Fever, including how the Caitlin Clark Effect influenced the WNBA and Fever brands, and also the impact it’s made on women’s athletics. Our conversation also dives into brand purpose, and how Allison leads with purpose in mind when launching a new brand and building a new culture.
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Unlocking the Secrets to Surviving the Enrollment Cliff: The New Student Market
2 minute read
The higher education world is shifting—are you ready? With the looming higher education enrollment cliff, institutions that don’t adapt will get left behind. But there’s good news: by understanding the new student market, you can thrive in this changing landscape.
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Cliffhanger: Surviving the Higher Education Enrollment Crisis
2 minute read
Is your institution facing the looming higher education enrollment cliff? Here’s your insider’s guide to surviving (and thriving) beyond 2025.
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Carrying on the Legacy of a True Legend
3 minute read
Before she launched her public relations agency in 1984, Myra Borshoff made a bold move: she reached out to Edward Bernays, often hailed as the “Father of PR,” in New York City. Eager for a treasure trove of insights, Myra entered the meeting with her notebook ready. But what unfolded was unexpected; Bernays spent most of the time asking her questions and truly listening. It was a powerful lesson in the importance of listening first and asking smart questions—one that Myra would carry into her agency. This approach has become a cornerstone of Borshoff’s philosophy, fostering successful, trusting client relationships that have thrived for four decades.
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The Mindful Bullhorn: Redefining a Comic Icon: A Superhero’s Impact In This Universe
1 minute read
In the latest episode of The Mindful Bullhorn we have the honor of speaking to Peter Ramsey, Academy Award winning director of Spider-Man: Into the Spider-Verse and as executive producer of Hair Love. We talk about how Peter’s love of comic books inspired a drive to discover that a career in film was possible. Learn about Peter’s early career as a storyboard artist on films like Cast Away, Shrek and Fight Club, just to name a few. We also chat about how Peter got his big break directing feature films, the impact of Miles Morales, and how the creative industry can continue to grow its diversity.
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The Mindful Bullhorn: NCAA’s Horizon League Recharges its Brand with Major Experiences and Impact
1 minute read
In our conversation with the NCAA’s Horizon League Commissioner, Julie Roe Lach, we’ll discuss how she’s leveraging more than 25 years of college athletics experience into leading the league’s growth and future. You’ll learn more about how the Horizon League activates its core values into its brand including a recent brand recharge. The recharge identifies four pillars to guide the strategic direction of the league, its universities and student athletes, and Julie will share the planning and execution of the new brand in the markets the league serves. We’ll also spend some time reviewing the Horizon League’s innovative approach to the NIL, and its response to critics.
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The Mindful Bullhorn: Jägermeister UK Celebrates a Creative and Inclusive Nightlife
1 minute read
In our conversation with Jägermeister Marketing Director, Christian Stindt, we’ll discuss how Jägermeister UK celebrates the best nights of their audiences’ lives, with its “Best Nights” campaign. While the ice-cold shot launched in Germany over 80 years ago, the people and team behind the brand today, know the importance of a nightlife environment that is enjoyable for all and allows for creative freedom. We’ll chat about how Jägermeister UK brings this global initiative to life with unique experiences and content celebrating music, fashion, design, place, culture, accessibility and inclusion. Tune in to learn how the brand works with nightlife experts to hear their stories, better understand industry challenges and support a global network of creatives on their professional journeys.
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The Mindful Bullhorn: Janus Motorcycles Cultivates a Connection with Every Rider
1 minute read
In our conversation with Janus Founder and CEO, Richard Worsham, we’ll discuss the founding of Janus Motorcycles, and how they make simple and beautiful machines, drawing on the Northern Indiana spirit of manufacturing. We’ll explore the brand and what it has done to create a loyal following of riders who value experience and who celebrate the form of Janus Motorcycles, over function. This discussion will cover the impact the Janus brand makes through its commitment to utilizing a global marketplace to source the most reliable components, building to order and selling directly to its customers and how Janus at its heart is obsessed with helping its riders pursue a “rambling” lifestyle.
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