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November 1, 2022

Words Matter: How to Get on the Same Page With Your Customers

  • Posted By : Karen Alter, ABC/
  • 0 comments /
  • Under : Advertising, Brand Development, Employee Engagement and Communications, Public Relations
2 minute read

When talking with colleagues or people within a certain industry, we can easily get into a groove, using terms and phrases we’ve mastered or are trending. It can be satisfying and even affirming to speak freely about these relatable and understandable topics. But go outside the bubble and what happens? Confusion, misunderstanding and dissatisfaction.

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October 26, 2022

Art in the City

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Public Relations
2 minute read

Public art, placemaking and the use of art in business settings are not new concepts but in recent years, a new push to include diverse artists in these efforts and deeper integration of the arts into the community has emerged. It’s a trend arts community leaders and artists alike are celebrating. But greater use of art in the community has real impact for brands who embrace the trend, too.

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October 26, 2022

Are Agency-Industry Conflicts Fading Away?

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Public Relations
2 minute read

During a prospective client’s agency vetting process, the question sometimes comes up – “Are you working with any other (insert industry) clients?” The way I see it, people ask this question for different reasons…

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September 26, 2022

TikTok Trends for Brands

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Public Relations
4 minute read

TikTok has emerged as one of the hottest platforms today, with more than 1 billion users worldwide. In the US alone, there are more than 80 million active users, and 60% of those users are Gen Z.

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September 13, 2022

Three Things Journey Mapping Reveals About Your Customers

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Public Relations
4 minute read

Customer journey mapping isn’t a new concept, and there are several philosophies about how to go about it. But for many brands, the exercise is done when launching a new product or a re-brand and is typically not considered again until another major change in business strategy. However, this tool provides clear insight about your internal and external stakeholders – making it a worthwhile, ongoing exercise to reveal new ways of thinking about your audiences and how you connect with them.

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August 2, 2022

Building Brand Trust and Loyalty: Why keeping it real matters

  • Posted By : Karen Alter, ABC/
  • 0 comments /
  • Under : Advertising, Brand Development
2 minute read

It’s easy to get caught up in the imagery or clever copy in an ad, isn’t it? We see something that speaks to us because, “Hey, shiny object!” Or we find something we’ve been searching for or feel we need. But what happens if/when we make the purchase or use the service and it doesn’t match our expectation? You guessed it – we can easily lose trust in a company, which can erode our loyalty over time. Even worse, we may tell our friends about the negative experience. Ouch!

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June 28, 2022

Five Questions an RFP Response Won’t Answer

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Employee Engagement and Communications, Public Relations
4 minute read

Have you reached the point of needing to hire an agency? Or, perhaps you already have one, but feel the need to make a change? What do you do now? Conventional thinking might suggest an RFP is the right way to go to find a new agency partner. That’s one way, but not the only way, and it might not reveal what you hope or need, relative to potential partners.

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June 28, 2022

Stop Trying to Reason with Emotional Decision Makers

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development, Public Relations
2 minute read

The science behind decision making has come a long way in the past decade. Yet, for some reason, many marketers haven’t shifted their messaging strategies to address this simple fact:

Human decision making is based on emotion and not reason/rationality

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May 31, 2022

Why Audio Matters in Storytelling

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
2 minute read

When it comes to the finished sound of a story told through video or audio broadcast, there’s a huge difference between “ok” and “great!” Our most recent Shoff Chat guests shared their insights on the power of audio and how to get the most from the audio portion of your storytelling tactics. The team at Earshot Audio Post in Indianapolis has nearly a century of collective experience and a keen understanding of the classic as well as the cutting-edge in this area. Our guests from Earshot included Brice Bowman, Rick Such and Ben Ericsen.

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April 27, 2022

Trends and Truths About Local News Media Coverage

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
2 minute read

The news media landscape continues to change and with those changes come new challenges and opportunities for journalists and for those seeking to tell their stories through the media.

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Recent Posts
  • Telling the Stories of Black Women and Girls
  • Small Businesses, Significant Connections
  • Words Matter: How to Get on the Same Page With Your Customers
  • Art in the City
  • Are Agency-Industry Conflicts Fading Away?

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