What were you doing in 1984? Maybe you were tuned into Jeopardy, watching Alex Trebek make his debut appearance. Or rocking out to “When Doves Cry” by Prince, dancing to Footloose, smiling at Sixteen Candles or getting goosebumps at Ghostbusters. Perhaps you were watching history unfold with the launch of the space shuttle Discovery or the second presidential win of Ronald Reagan, who earned 525 electoral votes, the most ever in history. And then there was the legendary Super Bowl ad where Apple introduced the Macintosh based on Orwell’s 1984. Maybe you were in kindergarten, high school or college (like me). Maybe you weren’t even born yet!Read More
2 minute read
We often talk with clients about the importance of making time to reconnect and realign with their team and company’s mission and values – which is why we take our own advice and plan a retreat for Shoffers every year. For our 2019 retreat last week, we invited Todd Henry to share his words of wisdom. Todd is a speaker, published author and founder of Accidental Creative, a company that helps creative people and teams be prolific, brilliant and healthy.
3 minute read
There are many talented young professionals entering our industry, and we were lucky to have two of the best—Aspen Schopp and Brenna Finlay—join us this spring as interns. Throughout their internships, they explored working at a full-service PR and advertising agency and prepared for a professional communications career while contributing to real agency and client work. Before our time with Aspen came to a close, we asked her to share some key learnings about what a strong intern program looks like and how interns can best contribute at an agency.
3 minute read
When you think of iconic brands, you may think of companies such as Starbucks, Amazon and Apple. These brands tend to do well financially, but they also score high as great places to work and as authentic corporate citizens. They’ve discovered the magic mix of brand and culture that drives success and positions them as top global companies.
5 minute read
We were so excited when we heard that not one, but two new species were coming to the Indianapolis Zoo this summer. And when we learned they were adorable sloths and captivating snakes, we were downright giddy.
1 minute read
Borshoff’s creative team has already broken a sweat building out the ad campaign for the coming season by the time players in the Pittsburgh Pirates organization report to spring training in Bradenton, Fla.
1 minute read
Financial literacy in the U.S. is notoriously poor and declining. Most people want to understand financial terms and techniques, but only five U.S. states require financial education in high school; Indiana is not one of them. That means financial literacy is left to customers themselves, who rely on whatever information they find online or from people close to them.
- Celebrating a proud past and promising future
- The 7 Deadly Sins of Mediocrity: Takeaways from Todd Henry
- Making the Most Out of Your Internship Program
- Books We Love – Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies
- Team Snake or Team Sloth – Pick Your Side at the Indianapolis Zoo