Sports and Entertainment

As technology evolves and competition grows, so do people’s preferences for sports and entertainment. Industry KPIs that were effortlessly achieved before (e.g. tickets, merchandise, concessions and sponsorships) now require deeper audience insights to be effectively realized. Yet, despite these challenges and increased competition for consumers’ entertainment dollars, we’ve helped organizations identify and understand the behaviors and motivators of its highest priority audiences to increase attendance and revenue.

Indianapolis Indians Launch New Uniforms

Indy’s century-old MiLB baseball team to launches city-themed alt uniforms and merchandise and breaks previous sales records.

Indianapolis Zoo Unites Snakes and Sloths

Synergistic campaign promotes two non-symbiotic species to drive attendance and increase revenue.

Indianapolis Indians Grow Legends

Campaign highlights baseball “legends-in-the-making” to encourage fans to grow their own “legends”—memorable stories with family and friends—at Victory Field.

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