INDIANAPOLIS INDIANS – Where Legends Grow

Achieving legendary attendance.

Throughout the years the Indianapolis Indians have had their fair share of legends, from Roger Maris to Randy Johnson to Razor Shines. And each season sees a new crop of unknowns battle to become household names. So, what better way to promote the 2016 season than to tell the stories of these legends in the making?

Our creative targeted three distinct groups — young families, young professionals, baseball fans — with messages relating to the growing legends on the field but also how each group’s visits to Victory Field contribute to its own legends and summer memories.

And the results were legendary, too. Since our partnership began, the Indians have drawn record-breaking crowds and led Minor League Baseball (MiLB) in attendance two years in a row.

Thanks for the bold campaign creative that led to record attendance. Looking forward to another great season!

Randy Lewandowski – President and General Manager, Indianapolis Indians

Want to know more about our work?

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google