Insights, news and knowledge.

October 3, 2024

Carrying on the Legacy of a True Legend

3 minute read

Before she launched her public relations agency in 1984, Myra Borshoff made a bold move: she reached out to Edward Bernays, often hailed as the “Father of PR,” in New York City. Eager for a treasure trove of insights, Myra entered the meeting with her notebook ready. But what unfolded was unexpected; Bernays spent most of the time asking her questions and truly listening. It was a powerful lesson in the importance of listening first and asking smart questions—one that Myra would carry into her agency. This approach has become a cornerstone of Borshoff’s philosophy, fostering successful, trusting client relationships that have thrived for four decades.

August 21, 2024

PR Training for Executives: Communicate with Confidence

3 minute read

Borshoff has been in business 40 years, and for the past 30 years, we’ve been building, honing, and perfecting our PR trainings for executives. We started with Media Training – and it’s still our most in-demand training today. Soon after, we added Speakers Training, then Crisis Communications Training, and now Manager Communications Training.

June 28, 2024

The Mindful Bullhorn: Redefining a Comic Icon: A Superhero’s Impact In This Universe

1 minute read

In the latest episode of The Mindful Bullhorn we have the honor of speaking to Peter Ramsey, Academy Award winning director of Spider-Man: Into the Spider-Verse and as executive producer of Hair Love. We talk about how Peter’s love of comic books inspired a drive to discover that a career in film was possible. Learn about Peter’s early career as a storyboard artist on films like Cast Away, Shrek and Fight Club, just to name a few. We also chat about how Peter got his big break directing feature films, the impact of Miles Morales, and how the creative industry can continue to grow its diversity.

May 30, 2024

The Mindful Bullhorn: NCAA’s Horizon League Recharges its Brand with Major Experiences and Impact

1 minute read

In our conversation with the NCAA’s Horizon League Commissioner, Julie Roe Lach, we’ll discuss how she’s leveraging more than 25 years of college athletics experience into leading the league’s growth and future. You’ll learn more about how the Horizon League activates its core values into its brand including a recent brand recharge. The recharge identifies four pillars to guide the strategic direction of the league, its universities and student athletes, and Julie will share the planning and execution of the new brand in the markets the league serves. We’ll also spend some time reviewing the Horizon League’s innovative approach to the NIL, and its response to critics.

May 30, 2024

The Mindful Bullhorn: Jägermeister UK Celebrates a Creative and Inclusive Nightlife

1 minute read

In our conversation with Jägermeister Marketing Director, Christian Stindt, we’ll discuss how Jägermeister UK celebrates the best nights of their audiences’ lives, with its “Best Nights” campaign. While the ice-cold shot launched in Germany over 80 years ago, the people and team behind the brand today, know the importance of a nightlife environment that is enjoyable for all and allows for creative freedom. We’ll chat about how Jägermeister UK brings this global initiative to life with unique experiences and content celebrating music, fashion, design, place, culture, accessibility and inclusion. Tune in to learn how the brand works with nightlife experts to hear their stories, better understand industry challenges and support a global network of creatives on their professional journeys.

May 30, 2024

The Mindful Bullhorn: Janus Motorcycles Cultivates a Connection with Every Rider

1 minute read

In our conversation with Janus Founder and CEO, Richard Worsham, we’ll discuss the founding of Janus Motorcycles, and how they make simple and beautiful machines, drawing on the Northern Indiana spirit of manufacturing. We’ll explore the brand and what it has done to create a loyal following of riders who value experience and who celebrate the form of Janus Motorcycles, over function. This discussion will cover the impact the Janus brand makes through its commitment to utilizing a global marketplace to source the most reliable components, building to order and selling directly to its customers and how Janus at its heart is obsessed with helping its riders pursue a “rambling” lifestyle.

May 24, 2024

Three Ways Leaders Can Be Better Writers

4 minute read

If you’re a leader, you’re a writer. Every day you coach, guide, persuade, negotiate and share decisions. And a lot of that is done in written form.

Why is writing so important for leaders?

Everyday you write emails, proposals, responses, social media posts, texts, speeches, you name it. And some of those are more effective than others. So how can you write in a way that gets the results you want?

Better writing for leaders and better business writing really comes down to three big ideas.

March 28, 2024

Borshoff + AI: How Creative Thinking Powers The Robots

4 minute read

If your agency or marketing team is anything like Borshoff, you’ve got thoughts about AI. If you’re a lot like us, you’re curious, intrigued and maybe uncertain about how to leverage these new powers. Our team has embraced the technology and we enjoy experimenting with Generative AI in just about every capacity, from content to imagery to strategy briefs to research and discovery. There is value and demand for this technology and tool, but how do we get the most out of it to ensure authentic human connections? How can it help us inspire, move and motivate real human behavior?

February 23, 2024

Flip Your Focus: The Value of “Internal First” Crisis Communication Strategies

3 minute read

Boeing CEO Dave Calhoun didn’t mince words after he learned of the harrowing experience of Alaska Airlines Flight 1282. In acknowledging the mid-air blowout of a panel that left a gaping hole in the side of the plane, he adamantly exclaimed a situation like this “can never happen again.”

January 25, 2024

ShoffChats: Where Do Humans and AI Intersect? A Content Strategy Discussion

1 minute read

We explore a broad variety of topics related to design and architecture in this episode of ShoffChats, In In our conversation, we’ll discuss and debate generative AI’s impact on content strategy, writing, performance and its ability to truly create meaningful connections with humans. Specifically, we’ll discuss how we are and are not using AI in our roles as content marketers. Where we’ve seen successes. Where we’ve seen failures. What have we learned about the use of generative AI in answering real human questions in original ways, increasing SERP rankings, driving brand purpose and converting revenue?

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Insights, news and knowledge.

Insights, news and knowledge.

Carrying on the Legacy of a True Legend

The Mindful Bullhorn: Redefining a Comic Icon: A Superhero’s Impact In This Universe

The Mindful Bullhorn: NCAA’s Horizon League Recharges its Brand with Major Experiences and Impact

The Mindful Bullhorn: Jägermeister UK Celebrates a Creative and Inclusive Nightlife

The Mindful Bullhorn: Janus Motorcycles Cultivates a Connection with Every Rider

Borshoff + AI: How Creative Thinking Powers The Robots

Flip Your Focus: The Value of “Internal First” Crisis Communication Strategies

ShoffChats: Where Do Humans and AI Intersect? A Content Strategy Discussion

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