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Is your institution facing the looming higher education enrollment cliff? Here’s your insider’s guide to surviving (and thriving) beyond 2025.

Much like the digital revolution transformed retail and technology in the 2010s, the enrollment cliff is about to change college in America in 2025. 

What is the enrollment cliff in higher education? 

The enrollment cliff is the significant challenge of college enrollment decline influenced by the declining birthrate during the Great Recession, with a recovery expected to take decades. Undergraduate enrollment is projected to decrease by 15% in eligible 18-year-olds starting in 2025. Higher education institutions, especially less selective ones, must adapt to shifting demographics and evolving student preferences to succeed beyond 2025. Agencies like Borshoff specialize in higher education, guiding institutions through these transformations, and focusing on two key areas: 

1. Adopting a Student-Centric Business Model 

To thrive in today’s competitive landscape, institutions must move beyond traditional approaches and adopt a student-centric business model. This involves: 

  • Integrating Enrollment Goals: Align enrollment goals with broader campus initiatives to create a cohesive strategy. 
  • Understanding Student Needs: Focus on factors like accessibility, workforce readiness, employability, scholarships, affordability, and personalized services. 
  • Tailoring Offerings: Adapt your programs and services to meet the diverse needs of modern students. 

2. Enhancing the Student Experience 

A positive student experience is crucial for attracting and retaining students. This includes: 

  • Seamless Digital Experiences: Provide easy access to information, online tools, and virtual resources. 
  • Personalized Support: Offer individualized guidance and mentorship. 
  • Campus Culture: Foster a vibrant and inclusive campus community. 

Read more in part 2 of this blog, Unlocking the Secrets to Surviving the Enrollment Cliff: The New Student Market

Success Stories 

Some universities have successfully adapted their business models to be more student-centric, resulting in impressive returns. Read more here to learn about their approaches and outcomes in our comprehensive guide to navigating the 2025 enrollment cliff.  

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