Public art, placemaking and the use of art in business settings are not new concepts but in recent years, a new push to include diverse artists in these efforts and deeper integration of the arts into the community has emerged. It’s a trend arts community leaders and artists alike are celebrating. But greater use of art in the community has real impact for brands who embrace the trend, too.
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During a prospective client’s agency vetting process, the question sometimes comes up – “Are you working with any other (insert industry) clients?” The way I see it, people ask this question for different reasons…
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Now more than ever, prospective employees value transparency and authenticity as they consider where they want to spend their careers. Smart employers recognize that they can and should control their employer brand through their own website, job postings, social media and other channels, but what about channels you can’t control, like Glassdoor?
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If you’ve ever seen West Side Story, the classic tale of the conflict between Puerto Rican and white cultures here in America, you know a little about what it was like for me growing up in the 1960s and 70s. No, I was never in a knife fight, thank goodness. But as the children of our Puerto Rican mother, Angelica Josefina Diaz, and our Illinois-born father, Harry Lovejoy, Jr., my two siblings and I were raised with an unusual and sometimes conflicting mix of cultural influences. And during that period in American history, the white culture usually came out on top.
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TikTok has emerged as one of the hottest platforms today, with more than 1 billion users worldwide. In the US alone, there are more than 80 million active users, and 60% of those users are Gen Z.
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Customer journey mapping isn’t a new concept, and there are several philosophies about how to go about it. But for many brands, the exercise is done when launching a new product or a re-brand and is typically not considered again until another major change in business strategy. However, this tool provides clear insight about your internal and external stakeholders – making it a worthwhile, ongoing exercise to reveal new ways of thinking about your audiences and how you connect with them.
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It’s easy to get caught up in the imagery or clever copy in an ad, isn’t it? We see something that speaks to us because, “Hey, shiny object!” Or we find something we’ve been searching for or feel we need. But what happens if/when we make the purchase or use the service and it doesn’t match our expectation? You guessed it – we can easily lose trust in a company, which can erode our loyalty over time. Even worse, we may tell our friends about the negative experience. Ouch!
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At its core, public relations is about fostering and building relationships between organizations and their key stakeholders. We’ve achieved the greatest success in meeting our clients’ objectives when they embrace our agency as a true communications partner. And, just like any other relationship, if you invest the time, you’ll reap the benefits – and see the results from your PR agency. Here are just a few examples.
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For three decades, Borshoff partnered with the Indiana Governor’s Council for People with Disabilities supporting its mission and initiatives through advocacy, education and promotional efforts. One of our keystone projects was Disability Awareness Month every March – a comprehensive and far-reaching statewide grassroots program, which garnered significant results in raising public awareness of disability issues. We are proud of our partnership with the Governor’s Council and have remained a close friend and strong supporter of the important work it is doing. Below is a blog by Kate Barrow, Executive Director, who shares her perspective on Disability Pride Month this July and the platform it provides for valuing people with disabilities and celebrating our differences. -Karen Alter, CEO, Borshoff
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Employee engagement is at an all-time low. The Great Resignation is taking its toll. As we move from pandemic to endemic stage, how do we recapture the culture and connection that we’ve lost in the workplace over the last two years?
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