Stress is at an all-time high. New channels and platforms for communication emerge every day. Privacy terms and algorithms change daily. People are losing their trust in media and big business. More and more people are contributing to the “noise” than ever before. Are you feeling overwhelmed? That’s totally understandable.
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Many media budgets declined in 2021 as the pandemic continued to create uncertainty in the marketplace. The trend may continue in 2022, which means identifying creative ways to reach target audiences efficiently will continue to be vital. In our latest Shoff Chat, Borshoff digital media and analytics leader Jordan Overton and Q1 Media’s Ryan Blute shared upcoming trends in digital strategies that are helping marketers stay fresh and effective in the ever-changing media landscape.
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“We’re a category of one...”
“There’s nobody who does what we do, the way we do it...”
“We’re reinventing the market...”
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Communicating well in a crisis is critical to maintaining good relationships with stakeholders, but what happens when the crisis is born out of diversity, equity and inclusion issues? Our most recent Shoff Chat guests shared their experience counseling clients who had to rebuild trust after a DEI crisis.
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As a native of Puerto Rico, I cherish and celebrate Hispanic Heritage Month. But its importance to me doesn’t come from a solid and steady connection to my heritage – it actually comes from my fear that I’d lost that connection, and my determination to get it back.
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Everyone is talking about content, but why is it valuable and how do you ensure you’ve developed the right strategy and processes for generating good content? On a recent Shoff Chat, our guest Andi Robinson, Global Digital Content Leader for Corteva Agriscience, shared her perspectives on content marketing and the keys to building an effective content strategy, no matter how big or small your organization.
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Whether you’re a company of five people or 5,000, having engaged employees is the key to success. However, we know through research that the U.S. is experiencing an engagement crisis. And the pandemic has only complicated matters and created more barriers. But it could also be creating opportunities for more productive teams.
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As the pandemic begins to loosen its grip on the world, many office-based companies are shifting to a hybrid approach of work-from-home/work-from-office. According to workplace research firm DORIS, the majority of office workers want this type of flexibility. Indeed, hybrid is being talked about as a once-in-a-lifetime opportunity to reset work in favor of greater employee-centricity.
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Working from home has quickly become the new normal for many office workers. Studies predict that many businesses will continue that trend long-term, with some businesses moving to remote working permanently. And at the center of it all is video conferencing.
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The writer will tell you the script is everything. A composer favors the music. Other folks say it’s the deal, the selling proposition. But the fact is, nothing has a greater effect on the ultimate outcome — whether you succeed in connecting with the audience or not — than the human voice your audience will hear.
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