Most business executives would tell you what they want from public relations is visibility. But what they’re really seeking is credibility. They want third party validation. They want trust.
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Occasionally, you meet someone and think, “Wow, that person is really going places.” You can see them rising in the ranks of our community’s corporate, political or leadership structure, or rising to a role in a national organization and making waves across the country. That was my reaction when I first heard Tamara Winfrey-Harris speak at a Women’s Fund of Central Indiana event. Her content and presentation style gave the feeling she breathed rarefied air, and we were blessed to be in her presence. There was no arrogance or ego, just the sense that we would all benefit from listening.
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Small businesses are the backbone of our economy and often the best answer to our business needs. But studies show that one in five small businesses fail in their first year of business, and the numbers get worse over time. Many times, those failures happen because business owners are overwhelmed or underprepared to deal with the challenges of financial management, marketing, and labor challenges, especially among minority-owned, women-owned or first-time business owners.
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When talking with colleagues or people within a certain industry, we can easily get into a groove, using terms and phrases we’ve mastered or are trending. It can be satisfying and even affirming to speak freely about these relatable and understandable topics. But go outside the bubble and what happens? Confusion, misunderstanding and dissatisfaction.
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Public art, placemaking and the use of art in business settings are not new concepts but in recent years, a new push to include diverse artists in these efforts and deeper integration of the arts into the community has emerged. It’s a trend arts community leaders and artists alike are celebrating. But greater use of art in the community has real impact for brands who embrace the trend, too.
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During a prospective client’s agency vetting process, the question sometimes comes up – “Are you working with any other (insert industry) clients?” The way I see it, people ask this question for different reasons…
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Now more than ever, prospective employees value transparency and authenticity as they consider where they want to spend their careers. Smart employers recognize that they can and should control their employer brand through their own website, job postings, social media and other channels, but what about channels you can’t control, like Glassdoor?
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If you’ve ever seen West Side Story, the classic tale of the conflict between Puerto Rican and white cultures here in America, you know a little about what it was like for me growing up in the 1960s and 70s. No, I was never in a knife fight, thank goodness. But as the children of our Puerto Rican mother, Angelica Josefina Diaz, and our Illinois-born father, Harry Lovejoy, Jr., my two siblings and I were raised with an unusual and sometimes conflicting mix of cultural influences. And during that period in American history, the white culture usually came out on top.
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TikTok has emerged as one of the hottest platforms today, with more than 1 billion users worldwide. In the US alone, there are more than 80 million active users, and 60% of those users are Gen Z.
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Customer journey mapping isn’t a new concept, and there are several philosophies about how to go about it. But for many brands, the exercise is done when launching a new product or a re-brand and is typically not considered again until another major change in business strategy. However, this tool provides clear insight about your internal and external stakeholders – making it a worthwhile, ongoing exercise to reveal new ways of thinking about your audiences and how you connect with them.
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