Advertising During Political Windows
2 minute read
When placing TV or radio ads during a political window, it’s important that marketers are aware that their spots may be bumped for a political ad.
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Five Ways to Contribute to Equity Progress and Economic Recovery
3 minute read
Indy leaders Tamara Cypress and Bob Schultz were problem solvers well before the pandemic hit, but the dual challenges of COVID-19 and the racial justice crisis put their skills into overdrive, resulting in the creation of two new powerful entities: Black Businesses Matter/Indy Accompliceship and the Downtown Indy Recovery Taskforce.
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Tips for Video Production During a Pandemic
3 minute read
COVID-19 has impacted many facets of agency life, from moving to virtual team and client meetings to the way we execute campaigns. One of the most important things we’ve learned is to navigate video production in a safe and efficient way, while also maintaining the level of quality and client communication we strive to offer throughout a “normal” shoot day.
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How to Support Local News Media and Journalists in Times of Social Disruption
2 minute read
The news media has been one of the industries most challenged during the past few months. Pandemic-fueled newsroom layoffs, furlough weeks and frenzied, 24-hour news cycles, have overwhelmed the journalists that remain.
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Building an Internal Comms Content Strategy
2 minute read
In a recent episode of Shoff Chats, we had a robust conversation with Stephanie Joranson, Corporate Communications Director at Medtronic, around the challenges of building a successful internal communications content strategy.
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Three Ways to Embed Corporate Social Responsibility Efforts Into Your Culture | Part II
2 minute read
In a recent post, we talked about why organizations should reexamine their Corporate Social Responsibility strategies to ensure they are authentic, meaningful, and resonant with employees. In this post, we share three ways to embed CSR efforts into your culture and sustain it over time.
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Changing Mindsets and Behaviors Through Authentic Storytelling: Honoring the 30th Anniversary of the Americans with Disabilities Act
2 minute read
For over three decades, Borshoff has had the honor and pleasure to work with the Indiana Governor’s Council for People with Disabilities (GCPD) to educate and initiate behavior change toward people with disabilities. When we first started working with the Council in 1987, we set out to create an enduring platform that would mobilize grassroots advocacy and create awareness for people with disabilities. Every year since then, Borshoff has partnered with the GCPD to create a campaign for Disability Awareness Month in March throughout Indiana. To illustrate our approach in action, we’re sharing this year’s work and some helpful resources.
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Focusing on Belonging as part of D&I Strategy
3 minute read
In the current climate, where issues of racial equity are driving a national conversation, many companies are reexamining their approaches to diversity and inclusion (D&I) and acknowledging the need to ensure their efforts are not merely superficial. In a recent episode of Shoff Chats, we facilitated a discussion led by Thresette Briggs and Brandi Davis-Handy around the idea of belonging as one strategy for more authentically and meaningfully advancing D&I initiatives, and the role of communicators and business leaders in these efforts. Here are three key learnings from our chat:
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Three Reasons to Re-Examine Your Corporate Social Responsibility Efforts | Part I
2 minute read
Most companies recognize the value of being a good corporate citizen and commit to corporate social responsibility (CSR) activities through volunteer programs, corporate and employee giving, environmental initiatives and a commitment to ethical labor practices. The smartest companies are those that also use CSR programs as an opportunity to enhance employee engagement, recognizing the two areas are highly interconnected.
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Remote Onboarding: Part I HR Best Practices for the “New Normal”
3 minute read
As companies all over the world re-examine their remote working strategies while balancing their talent acquisition needs, virtual or remote onboarding is rapidly becoming more commonplace. New innovations are emerging while other “constants” apply no matter the setting. In this two-part series, we asked Human Resources Manager Rannette Archer to weigh in with her unique perspective of being both an HR leader and Borshoff’s first-ever remotely onboarded employee.
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