Borshoff has spent decades helping hospitals forge lasting relationships with patients, families and communities. Here are five strategies to help your hospital grow stronger connections with the people you serve:
Your health care worker compliance rates can be a matter of life and death. If they —from custodians to surgeons—don’t understand why safety procedures and regulations are important to them and follow those policies appropriately, patients could pay the ultimate price.
Would it surprise you to know that healthcare spending accounts for 17.9 percent of the U.S. economy? Staggering, huh? And women drive a majority of that spending by making the majority of healthcare decisions, not only for themselves, but also for family. In fact, 59 percent of women make healthcare decisions for others.
The recent deaths of Colts linebacker Edwin Jackson and Uber driver Jeff Monroe stir up a range of emotions. I’m heartbroken for the families whose lives will never be the same; I’m angry that the driver who hit them was intoxicated; and I’m frustrated that drunk and distracted driving is still so prevalent today, taking the life of one person every 52 minutes.
The Affordable Care Act, rising costs of care, growing numbers of baby-boomers needing increased care – there are a lot of reasons why healthcare recruitment efforts offer more great healthcare jobs than there are great candidates right now.
Gone are the days people spent their entire careers with one company, rising through the ranks and staying until they retire. Workers’ expectations and demands have changed dramatically, and companies that respond and adapt along with the changing landscape are the ones who will succeed. Employee engagement is vital to every company’s success, and one of the top ways to improve employee engagement is to facilitate internal communication.
Mergers, consolidation and closures make thoughtful organizational branding crucial for any healthcare system or hospital group to engage and retain patients, as well as recruit top physicians and nurses.
Here are the key factors you should consider to establish and maintain an effective brand strategy.
- Celebrating a proud past and promising future
- The 7 Deadly Sins of Mediocrity: Takeaways from Todd Henry
- Making the Most Out of Your Internship Program
- Books We Love – Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies
- Team Snake or Team Sloth – Pick Your Side at the Indianapolis Zoo