Digital Implementation Specialist

JOB POSTING

MEET BORSHOFF

Borshoff is where brands come to get noticed and grow. We’re a truly integrated marketing communications agency, helping clients’ businesses find and share their voices across all internal and external touchpoints. Our success is rooted in the diverse backgrounds and specialized expertise of our team, as well as a deep understanding of people, their behaviors, and the things that matter to them. Borshoff has mastered the art of connecting people in meaningful ways for nearly 40 years, creating lasting connections between organizations and stakeholders.

At Borshoff, we value being curious, evolving, relational and united.

POSITION SUMMARY

The Digital Implementation Specialist is crucial to the digital connectivity, tracking, automation, and reporting for our in-house managed paid media campaigns. This position requires strong technical knowledge of digital tracking and conversion procedures. You will be responsible for connecting digital campaigns, sales tracking platforms, website tracking products, and the digital integrity of campaigns. The person in this position has a great desire to make the connectivity process a more seamless experience, guiding both clients and internal resources through digital next steps. This position will also incorporate more efficient and automated reporting procedures. This role’s success is driven by enjoying working with numbers, communicating / troubleshooting technical set-up, and having the opportunity to improve product and process. This position will be part of the Media Team, and you will collaborate with the Executive Media Director and Digital Media Director.

Minorities, women, and individuals with disabilities are encouraged to apply.

ESSENTIAL FUNCTIONS

• Report to and collaborate with the Media Directors on digital connectivity, media and web tracking, and reportautomation of client campaigns
• Connect digital campaign tracking within a variety of platforms to track conversion level data – including pixelplacement, remarketing audiences, capturing 1st party data, UTM management
• Connect CRM/sales tracking platforms to both web and digital campaign products
• Manage conversion and event tracking, customer journey discoveries, and goal tracking in client web platforms
• Maintain digital campaign integrity with data privacy, cookie compliance, security defaults
• Develop and manage the reporting automation process
• Compile paid media and web reporting data for the media team
• Spot check active campaigns to ensure correct campaign parameters, defaults, and monitoring

EDUCATION AND EXPERIENCE

• Minimum of 2+ years’ experience in an applicable position

COMPETENCIES

• Understanding of integrated communications, including advertising, marketing and public relations
• High working knowledge of the various media tools required for this position
• Quick learner of new systems and processes
• Adaptable to changing environment
• Experience and comfortability with platforms/products: Google Tag Manager, Salesforce, Active Campaign, Hubspot, SuperMetrics, PowerBi, Power Automate, Google Analytics, Google Data Studio, Excel
• Knowledge of industry-specific tools preferred: Slate (higher education), XTruLink (hospitality/tourism), Blackbaud (nonprofit), Gateway (hospitality/tourism)
• Knowledge of ad platforms: Google Ads, Facebook Ads, Pinterest Ads, LinkedIn, TikTok, Spotify, Microsoft
• Google Certifications are required, other platform certifications may be requested as needed

BENEFITS

• 401(k)
• Medical insurance
• Dental insurance
• Vision insurance
• Flexible schedule
• HSA
• Life insurance
• Paid time off
• Short-term disability
• Long-term disability

FLEX WORK

Our agency has adopted a hybrid work policy to allow all flexibility in choosing a work environment suitable to individual needs and for optimal productivity.

Senior Account Director – Advertising & Brand

JOB POSTING

MEET BORSHOFF

Borshoff is where brands come to get noticed and grow. We’re a truly integrated marketing communications agency, helping clients’ businesses find and share their voices across all internal and external touchpoints. Our success is rooted in the diverse backgrounds and specialized expertise of our team, as well as a deep understanding of people, their behaviors, and the things that matter to them. Borshoff has mastered the art of connecting people in meaningful ways for nearly 40 years, creating lasting connections between organizations and stakeholders. At Borshoff, we value being curious, evolving, relational and united.

POSITION SUMMARY

Sr. Account Director with vast experience in brand strategy and advertising. Account Directors are not closely supervised; instead, they are mentors and leaders for other staff. They usually serve as account leads and primary contacts for multiple key clients, providing high-level client counsel and managing account teams. Senior Account Directors build lasting relationships with their clients, negotiating resolutions to client conflicts as needed, as well as communicating regularly to provide ongoing strategic recommendations leading to consistent account growth and continued client profitability. Minorities, women, and individuals with disabilities are encouraged to apply.

ESSENTIAL RESPONSIBILITIES AND EXPECTATIONS

• Provides client counsel and directs complex advertising and brand development work
• Ensures appropriate financial management and profitability of clients, manages out of scope requests at program/campaign level and reviews strategic investments, securing principal approval
• Serves as primary business owner for both client and internal account teams for all elements relative to their clients, including client conflict resolution, presenting program/campaign pricing to client, leading internal and client facing meetings and presenting campaign work to clients
• Develops initial and ongoing strategic recommendations and plans that solve business objectives for clients, acts as oversight of project strategy and provides strong brand stewardship; collaborates with creative director, media director and subject matter experts (digital, video, etc.) as appropriate to develop recommendations, strategies, and pricing
• Oversees and is responsible for client research, strategy briefs, project briefs, and post-campaign metrics and reporting for client
• Partners with Executive Strategy Directors to drive new business opportunities
• Drives organic growth with existing clients through ongoing strategic recommendations (up sell) and educates clients on additional agency capabilities (cross sell)
• Manages client account review
• Works with Management to authorize client contracts (LOA/MSA)
• Secures authorization for SOWs, client POs and case study approvals

EDUCATION AND EXPERIENCE

• 10+ years’ experience in advertising, agency experience preferred
• Bachelor’s degree or equivalent degree within appropriate discipline such as Business, Public Relations, Marketing, Advertising, or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required
• Specialist experience in one or more of the following key areas: advertising, brand development or digital marketing strategy

COMPETENCIES

• Demonstrates an overall understanding of and appreciation for all of the agency service offerings/ capabilities and in-depth knowledge in key focus areas
• Maintains deep knowledge of client/consumer profiles
• Possesses and demonstrates a thorough knowledge of the dynamics and workings of the client’s business, competition and industry
• Maintains deep understanding of how internal estimates map back to SOWs/contracts
• Good time management and organization skills
• Strong presentation skills
• Strong verbal communication and listening skills
• Strong writing, proofreading and copy editing skills, following AP or client style
• Proficient in Word, PowerPoint, Outlook and Excel; experience with media databases and research tools, a plus
• Professional tone, manner and appearance
• Ability to multi-task and prioritize; ability to adapt to shifting priorities
• Ability to work in a fast-paced environment with tight deadlines
• Ability to work on a team

BENEFITS

• 401(k)
• Medical insurance
• Dental insurance
• Vision insurance
• Flexible schedule
• HSA
• Life insurance
• Paid time off
• Short-term disability
• Long-term disability

FLEX WORK

Our agency has adopted a hybrid work policy to allow all flexibility in choosing a work environment suitable to individual needs and for optimal productivity.