Join our talented team.

Join our talented team.

Check out the positions available below. And let us know how your brain, background, personality, education, musical taste, sense of humor — all your experiences, both large and small — can make us even better.

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View our current opportunities below:

Paid Digital Media & Analytics Manager

JOB DESCRIPTION AND EXPECTATIONS

MEET BORSHOFF

Borshoff is an integrated agency where proven expertise meets fearless creativity. We help brands find and share their voice across all internal and external touchpoints.

Our success is rooted in the diverse backgrounds and specialized expertise of our team, as well as a deep understanding of people, their behaviors, and the things that matter to them. Borshoff has mastered the art of creating lasting connections between brands and stakeholders to deliver measurable business impact.

At Borshoff, we value being humble, hungry/driven, people smart and authentic.

POSITION SUMMARY

The Digital Media & Analytics Manager is crucial to the strategy, execution, success and analysis of all digital advertising campaigns. This position requires a strong knowledge within the digital advertising space and a desire to drive efficient campaign results. You will be responsible for planning and placing media initiatives in our digital ad platforms and with digital partners. This requires a proven track-record of performance throughout the management, implementation, optimization, reporting and analysis of campaigns. And since you know that reporting the data isn’t enough, and that we must dig into the “why?” and the “what’s next?”, you’re prepared to regularly share insights, analysis and recommendations for future learnings to reach the most relevant audience at the right time. Overall, you will collaborate with the Media Director to plan and execute tactics based on customized strategies and develop valuable campaign insights.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

  • Report to and collaborate with Media Director on media strategies/plans and execute assigned media placements
  • Develop written rationales to support media strategy recommendations
  • Provide executional excellence through implementation, management and optimization of digital plans through buying platforms for social media, display, paid search, video/OTT and streaming audio
  • Communicate with digital media vendors to stay aware of their offerings and execute media placements when included on a plan
  • Research and support the Media Director with additional planning and placement duties in the department
  • Work with Media Director to pitch marketing ideas to existing and prospective clients
  • Contribute to the development of estimates, scopes of work and timelines
  • Challenge creative teams to explore new directions and utilize new digital channels and media
  • Share new standards, trends and knowledge with agency teams to improve/expand digital capabilities across the agency
  • Compile data and develop campaign reports including assistance with analyzing data to optimize effectiveness of our client’s campaigns
  • Use best practices and products for reporting and analysis automation
  • Follow department organization procedures, keeping updated on campaign metrics, media invoicing and creative assets needed
  • Position yourself as a thought leader in digital marketing within the agency and in the community

EDUCATION AND EXPERIENCE

  • Minimum of 5+ years’ experience
  • Bachelors degree

COMPETENCIES

  • Understanding of integrated communications, including advertising, marketing and public relations
  • High working knowledge of the various media tools required for this position
  • Experience with setting up and managing digital marketing in Google Ads as well as various other platforms for social media and streaming
  • Experience placing in social media platforms (Facebook, Twitter, YouTube and more)
  • Google Certifications are required, other platform certifications may be requested as needed
  • Experience with Google Analytics and other analytics/measurement tools
  • Ability to gather and analyze appropriate research to provide consumer and audience insights
  • Excellent time management and organizational skills with a focus on attention to detail
  • Excellent written and oral communication skills

BENEFITS

  • 401(k)
  • Medical Insurance
  • Dental insurance
  • Vision insurance
  • Flexible schedule
  • HSA
  • Life insurance
  • Paid time off
  • STD
  • LTD

COVID-19 CONSIDERATIONS

Due to COVID-19 our agency has adopted a 100% remote work policy while we wait for conditions to become safe to return to in-office work. We have developed a strong digital infrastructure and plan to maintain the remote work abilities moving forward.

How to Apply

Email resume to: [email protected]