Empathy as the New Employee Engagement
Whether you’re a company of five people or 5,000, having engaged employees is the key to success. However, we know through research that the U.S. is experiencing an engagement crisis. […]
Future Shoff Chats
Past Shoff Chats
Employee Communications in the New Age of Hybrid Work
As the pandemic begins to loosen its grip on the world, many office-based companies are shifting to a hybrid approach of work-from-home/work-from-office. According to workplace research firm DORIS, the majority […]
Designing Communications for Accessibility and Inclusion
Ensuring your digital platforms are designed with accessibility and inclusion in mind will help your brand communicate more effectively with people – especially people with disabilities. At our most recent […]
Social Advocacy: Connecting Authentically with Marginalized Populations
Members of marginalized populations have made huge strides in the last decade to find and amplify their voices in ways that have influenced major brands. And brands are finding ways […]
Time To Rethink Your Research Strategy
Last year was a year of disruption, to say the least. It challenged us to think and work differently. Disruption often leads to more efficient and effective solutions, as is […]
Creating Meaning from Data Through Storytelling
Storytelling without data is rumor. Data without storytelling is a spreadsheet. At a recent Shoff Chat, Borshoff creatives Ryan Noel and Colin Dullaghan and special guest Ileana Monts de Oca, […]
How Sports and Attractions are Weathering the Pandemic
In March, Dennis Woerner, Director of Marketing with the Indianapolis Zoo and Joel Zawacki, Assistant General Manager with the Indianapolis Indians were ready for the spring season, fully prepared to […]
Healthcare Communications During the COVID Crisis
The early days of COVID-19 were a frightening scramble for all, but nowhere more-so than the hospital and healthcare setting.
Five Ways to Create Security-Aware Employees in Pandemic Times
Nearly 90 percent of all successful cyberattacks are caused by human error, yet most companies focus their attention on technology fixes instead of influencing employee behavior. That’s a mistake that’s […]