Shoff Chats | Borshoff

Shoff Chats, a virtual content series presented by Borshoff!

Think of Shoff Chats as a virtual coffee hour, where moderators help to facilitate smart, informal conversations relevant to the integrated marketing communications industry for professionals seeking to connect and learn from their peers in a casual yet productive setting.

Topics will span advertising, brand development, internal communications and employee engagement, public relations, crisis communications, digital and web, and the creative process. Each chat will focus on a timely topic and will feature one or two subject matter experts that will share their perspective in an interactive discussion with participants.

Future Shoff Chats

February 25

Social Advocacy: Connecting Authentically with Marginalized Populations

Register

Past Shoff Chats

Time To Rethink Your Research Strategy

Last year was a year of disruption, to say the least. It challenged us to think and work differently. Disruption often leads to more efficient and effective solutions, as is […]

Creating Meaning from Data Through Storytelling

Storytelling without data is rumor. Data without storytelling is a spreadsheet. At a recent Shoff Chat, Borshoff creatives Ryan Noel and Colin Dullaghan and special guest Ileana Monts de Oca, […]

How Sports and Attractions are Weathering the Pandemic

In March, Dennis Woerner, Director of Marketing with the Indianapolis Zoo and Joel Zawacki, Assistant General Manager with the Indianapolis Indians were ready for the spring season, fully prepared to […]

Healthcare Communications During the COVID Crisis

The early days of COVID-19 were a frightening scramble for all, but nowhere more-so than the hospital and healthcare setting.

Five Ways to Create Security-Aware Employees in Pandemic Times

Nearly 90 percent of all successful cyberattacks are caused by human error, yet most companies focus their attention on technology fixes instead of influencing employee behavior. That’s a mistake that’s […]

Five Ways to Contribute to Equity Progress and Economic Recovery

Indy leaders Tamara Cypress and Bob Schultz were problem solvers well before the pandemic hit, but the dual challenges of COVID-19 and the racial justice crisis put their skills into […]

Building an Internal Comms Content Strategy

In a recent episode of Shoff Chats, we had a robust conversation with Stephanie Joranson, Corporate Communications Director at Medtronic, around the challenges of building a successful internal communications content […]

Focusing on Belonging as part of D&I Strategy

In the current climate, where issues of racial equity are driving a national conversation, many companies are reexamining their approaches to diversity and inclusion (D&I) and acknowledging the need to […]

Employer Brand Strategy: COVID-19 and Beyond

In a recent episode of Shoff Chats, Borshoff had the pleasure of hosting an informative discussion led by Terra Doyle, Sr. Director of Talent Acquisition at Roche, focused on a […]

Interested in suggesting a topic or speaking in a future chat?