Diversity, Equity and Inclusion in Crisis Mode
Communicating well in a crisis is critical to maintaining good relationships with stakeholders, but what happens when the crisis is born out of diversity, equity and inclusion issues? Our most […]
Past Shoff Chats
Doing Content Marketing Right
Everyone is talking about content, but why is it valuable and how do you ensure you’ve developed the right strategy and processes for generating good content? On a recent Shoff […]
Empathy as the New Employee Engagement
Whether you’re a company of five people or 5,000, having engaged employees is the key to success. However, we know through research that the U.S. is experiencing an engagement crisis. […]
Employee Communications in the New Age of Hybrid Work
As the pandemic begins to loosen its grip on the world, many office-based companies are shifting to a hybrid approach of work-from-home/work-from-office. According to workplace research firm DORIS, the majority […]
Designing Communications for Accessibility and Inclusion
Ensuring your digital platforms are designed with accessibility and inclusion in mind will help your brand communicate more effectively with people – especially people with disabilities. At our most recent […]
Social Advocacy: Connecting Authentically with Marginalized Populations
Members of marginalized populations have made huge strides in the last decade to find and amplify their voices in ways that have influenced major brands. And brands are finding ways […]
Time To Rethink Your Research Strategy
Last year was a year of disruption, to say the least. It challenged us to think and work differently. Disruption often leads to more efficient and effective solutions, as is […]
Creating Meaning from Data Through Storytelling
Storytelling without data is rumor. Data without storytelling is a spreadsheet. At a recent Shoff Chat, Borshoff creatives Ryan Noel and Colin Dullaghan and special guest Ileana Monts de Oca, […]
How Sports and Attractions are Weathering the Pandemic
In March, Dennis Woerner, Director of Marketing with the Indianapolis Zoo and Joel Zawacki, Assistant General Manager with the Indianapolis Indians were ready for the spring season, fully prepared to […]