Telling the Stories of Black Women and Girls
Occasionally, you meet someone and think, “Wow, that person is really going places.” You can see them rising in the ranks of our community’s corporate, political or leadership structure, or […]
Think of Shoff Chats as a virtual coffee hour, where moderators help to facilitate smart, informal conversations relevant to the integrated marketing communications industry for professionals seeking to connect and learn from their peers in a casual yet productive setting.
Topics will span advertising, brand development, internal communications and employee engagement, public relations, crisis communications, digital and web, and the creative process. Each chat will focus on a timely topic and will feature one or two subject matter experts that will share their perspective in an interactive discussion with participants.
Occasionally, you meet someone and think, “Wow, that person is really going places.” You can see them rising in the ranks of our community’s corporate, political or leadership structure, or […]
Small businesses are the backbone of our economy and often the best answer to our business needs. But studies show that one in five small businesses fail in their first […]
Public art, placemaking and the use of art in business settings are not new concepts but in recent years, a new push to include diverse artists in these efforts and […]
TikTok has emerged as one of the hottest platforms today, with more than 1 billion users worldwide. In the US alone, there are more than 80 million active users, and […]
Employee engagement is at an all-time low. The Great Resignation is taking its toll. As we move from pandemic to endemic stage, how do we recapture the culture and connection […]
When it comes to the finished sound of a story told through video or audio broadcast, there’s a huge difference between “ok” and “great!” Our most recent Shoff Chat guests […]
The news media landscape continues to change and with those changes come new challenges and opportunities for journalists and for those seeking to tell their stories through the media.
Many media budgets declined in 2021 as the pandemic continued to create uncertainty in the marketplace. The trend may continue in 2022, which means identifying creative ways to reach target […]
Communicating well in a crisis is critical to maintaining good relationships with stakeholders, but what happens when the crisis is born out of diversity, equity and inclusion issues? Our most […]