Telling the Stories of Black Women and Girls
Occasionally, you meet someone and think, “Wow, that person is really going places.” You can see them rising in the ranks of our community’s corporate, political or leadership structure, or […]
Past Shoff Chats
Small Businesses, Significant Connections
Small businesses are the backbone of our economy and often the best answer to our business needs. But studies show that one in five small businesses fail in their first […]
Art in the City
Public art, placemaking and the use of art in business settings are not new concepts but in recent years, a new push to include diverse artists in these efforts and […]
TikTok Trends for Brands
TikTok has emerged as one of the hottest platforms today, with more than 1 billion users worldwide. In the US alone, there are more than 80 million active users, and […]
Igniting Employee Engagement Through Social Impact
Employee engagement is at an all-time low. The Great Resignation is taking its toll. As we move from pandemic to endemic stage, how do we recapture the culture and connection […]
Why Audio Matters in Storytelling
When it comes to the finished sound of a story told through video or audio broadcast, there’s a huge difference between “ok” and “great!” Our most recent Shoff Chat guests […]
Trends and Truths About Local News Media Coverage
The news media landscape continues to change and with those changes come new challenges and opportunities for journalists and for those seeking to tell their stories through the media.
Digital Media Buying Trends in 2022
Many media budgets declined in 2021 as the pandemic continued to create uncertainty in the marketplace. The trend may continue in 2022, which means identifying creative ways to reach target […]
Diversity, Equity and Inclusion in Crisis Mode
Communicating well in a crisis is critical to maintaining good relationships with stakeholders, but what happens when the crisis is born out of diversity, equity and inclusion issues? Our most […]