Ensuring your digital platforms are designed with accessibility and inclusion in mind will help your brand communicate more effectively with people – especially people with disabilities. At our most recent […]
Members of marginalized populations have made huge strides in the last decade to find and amplify their voices in ways that have influenced major brands. And brands are finding ways […]
Last year was a year of disruption, to say the least. It challenged us to think and work differently. Disruption often leads to more efficient and effective solutions, as is […]
Storytelling without data is rumor. Data without storytelling is a spreadsheet. At a recent Shoff Chat, Borshoff creatives Ryan Noel and Colin Dullaghan and special guest Ileana Monts de Oca, […]
In March, Dennis Woerner, Director of Marketing with the Indianapolis Zoo and Joel Zawacki, Assistant General Manager with the Indianapolis Indians were ready for the spring season, fully prepared to […]
The early days of COVID-19 were a frightening scramble for all, but nowhere more-so than the hospital and healthcare setting.
Nearly 90 percent of all successful cyberattacks are caused by human error, yet most companies focus their attention on technology fixes instead of influencing employee behavior. That’s a mistake that’s […]
Indy leaders Tamara Cypress and Bob Schultz were problem solvers well before the pandemic hit, but the dual challenges of COVID-19 and the racial justice crisis put their skills into […]
In a recent episode of Shoff Chats, we had a robust conversation with Stephanie Joranson, Corporate Communications Director at Medtronic, around the challenges of building a successful internal communications content […]