Employee Engagement and Communications Archives

October 3, 2024

Carrying on the Legacy of a True Legend

3 minute read

Before she launched her public relations agency in 1984, Myra Borshoff made a bold move: she reached out to Edward Bernays, often hailed as the “Father of PR,” in New York City. Eager for a treasure trove of insights, Myra entered the meeting with her notebook ready. But what unfolded was unexpected; Bernays spent most of the time asking her questions and truly listening. It was a powerful lesson in the importance of listening first and asking smart questions—one that Myra would carry into her agency. This approach has become a cornerstone of Borshoff’s philosophy, fostering successful, trusting client relationships that have thrived for four decades.

August 21, 2024

PR Training for Executives: Communicate with Confidence

3 minute read

Borshoff has been in business 40 years, and for the past 30 years, we’ve been building, honing, and perfecting our PR trainings for executives. We started with Media Training – and it’s still our most in-demand training today. Soon after, we added Speakers Training, then Crisis Communications Training, and now Manager Communications Training.

May 24, 2024

Three Ways Leaders Can Be Better Writers

4 minute read

If you’re a leader, you’re a writer. Every day you coach, guide, persuade, negotiate and share decisions. And a lot of that is done in written form.

Why is writing so important for leaders?

Everyday you write emails, proposals, responses, social media posts, texts, speeches, you name it. And some of those are more effective than others. So how can you write in a way that gets the results you want?

Better writing for leaders and better business writing really comes down to three big ideas.

November 30, 2023

ShoffChats: Space, Togetherness and Publicness in a Post-Pandemic World

1 minute read

We explore a broad variety of topics related to design and architecture in this episode of ShoffChats, with Wil Marquez and Ryan Noel. Wil Marquez, of w/Purpose, has a long history of architecture and space planning all over the country. Ryan and Wil discuss how design affects cities, employees and community life pre and post pandemic.

September 28, 2023

ShoffChats: Using Podcasting to Build People First Workplaces

1 minute read

In this episode of ShoffChats, we sit down with Nikki Lewallen Gregory of People Forward Network to discuss the importance of creating and sustaining people-first workplaces, with podcasts being a successful tool for doing so. We’ll share how connection and communication impact relationships, company culture, employee satisfaction, leadership effectiveness and more.

March 8, 2023

Telling the Stories of Black Women and Girls

3 minute read

Occasionally, you meet someone and think, “Wow, that person is really going places.” You can see them rising in the ranks of our community’s corporate, political or leadership structure, or rising to a role in a national organization and making waves across the country. That was my reaction when I first heard Tamara Winfrey-Harris speak at a Women’s Fund of Central Indiana event. Her content and presentation style gave the feeling she breathed rarefied air, and we were blessed to be in her presence. There was no arrogance or ego, just the sense that we would all benefit from listening.

December 16, 2022

Small Businesses, Significant Connections

2 minute read

Small businesses are the backbone of our economy and often the best answer to our business needs. But studies show that one in five small businesses fail in their first year of business, and the numbers get worse over time. Many times, those failures happen because business owners are overwhelmed or underprepared to deal with the challenges of financial management, marketing, and labor challenges, especially among minority-owned, women-owned or first-time business owners.

November 1, 2022

Words Matter: How to Get on the Same Page With Your Customers

2 minute read

When talking with colleagues or people within a certain industry, we can easily get into a groove, using terms and phrases we’ve mastered or are trending. It can be satisfying and even affirming to speak freely about these relatable and understandable topics. But go outside the bubble and what happens? Confusion, misunderstanding and dissatisfaction.

October 26, 2022

Leveraging Glassdoor for your Employer Brand

2 minute read

Now more than ever, prospective employees value transparency and authenticity as they consider where they want to spend their careers. Smart employers recognize that they can and should control their employer brand through their own website, job postings, social media and other channels, but what about channels you can’t control, like Glassdoor?

July 7, 2022

Igniting Employee Engagement Through Social Impact

2 minute read

Employee engagement is at an all-time low. The Great Resignation is taking its toll. As we move from pandemic to endemic stage, how do we recapture the culture and connection that we’ve lost in the workplace over the last two years?

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Carrying on the Legacy of a True Legend

ShoffChats: Space, Togetherness and Publicness in a Post-Pandemic World

ShoffChats: Using Podcasting to Build People First Workplaces

Small Businesses, Significant Connections

Words Matter: How to Get on the Same Page With Your Customers

Igniting Employee Engagement Through Social Impact

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