BorshoffBorshoffBorshoffBorshoff
  • Work
  • Industries
    • Education
    • Healthcare
    • Membership
    • Retail Banking
    • Sports and Entertainment
    • Utilities
  • Services
    • Advertising
    • Brand Development
    • Crisis & Issues Management
    • Digital & Web
    • Employee Engagement & Communications
    • Paid Media Planning & Buying
    • Public Relations
  • People
  • Insights
    • Blog
    • ShoffChats
  • Contact
  • Work
  • Industries
    • Education
    • Healthcare
    • Membership
    • Retail Banking
    • Sports and Entertainment
    • Utilities
  • Services
    • Advertising
    • Brand Development
    • Crisis & Issues Management
    • Digital & Web
    • Employee Engagement & Communications
    • Paid Media Planning & Buying
    • Public Relations
  • People
  • Insights
    • Blog
    • ShoffChats
  • Contact
September 22, 2020

Celebrating International Women’s Day at My First Women-Owned Company

  • Posted By : Jess Staldine/
  • 0 comments /
  • Under : Employee Engagement and Communications
2 minute read

When I joined the Borshoff team last November, I didn’t initially realize this was my first time working for a women-owned business. Like many women, I’d become accustomed to the same type of male leadership we often see at the top of the corporate hierarchy. Once this realization — and the fact that Borshoff is a nationally-certified women-owned business — set in, my perspective shifted a bit. I began looking at my role through a new lens, one that empowered me to seek out projects I found personally meaningful and inspiring.

Read More

September 14, 2020

Five Ways to Create Security-Aware Employees in Pandemic Times

  • Posted By : Stacy Sarault/
  • 0 comments /
  • Under : Employee Engagement and Communications
3 minute read

Nearly 90 percent of all successful cyberattacks are caused by human error, yet most companies focus their attention on technology fixes instead of influencing employee behavior. That’s a mistake that’s costing companies time and money against the growing threats to information security, according to Sonja Popp-Stahly and Aaron Pritz.

Read More

August 3, 2020

Building an Internal Comms Content Strategy

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Employee Engagement and Communications
2 minute read

In a recent episode of Shoff Chats, we had a robust conversation with Stephanie Joranson, Corporate Communications Director at Medtronic, around the challenges of building a successful internal communications content strategy.

Read More

July 27, 2020

Three Ways to Embed Corporate Social Responsibility Efforts Into Your Culture | Part II

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Employee Engagement and Communications, Public Relations
2 minute read

In a recent post, we talked about why organizations should reexamine their Corporate Social Responsibility strategies to ensure they are authentic, meaningful, and resonant with employees. In this post, we share three ways to embed CSR efforts into your culture and sustain it over time.

Read More

July 17, 2020

Focusing on Belonging as part of D&I Strategy

  • Posted By : Meg Marra/
  • 0 comments /
  • Under : Employee Engagement and Communications
3 minute read

In the current climate, where issues of racial equity are driving a national conversation, many companies are reexamining their approaches to diversity and inclusion (D&I) and acknowledging the need to ensure their efforts are not merely superficial. In a recent episode of Shoff Chats, we facilitated a discussion led by Thresette Briggs and Brandi Davis-Handy around the idea of belonging as one strategy for more authentically and meaningfully advancing D&I initiatives, and the role of communicators and business leaders in these efforts. Here are three key learnings from our chat:

Read More

July 13, 2020

Three Reasons to Re-Examine Your Corporate Social Responsibility Efforts | Part I

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Employee Engagement and Communications, Public Relations
2 minute read

Most companies recognize the value of being a good corporate citizen and commit to corporate social responsibility (CSR) activities through volunteer programs, corporate and employee giving, environmental initiatives and a commitment to ethical labor practices. The smartest companies are those that also use CSR programs as an opportunity to enhance employee engagement, recognizing the two areas are highly interconnected.

Read More

July 7, 2020

Remote Onboarding: Part I HR Best Practices for the “New Normal”

  • Posted By : Rannette Archer/
  • 0 comments /
  • Under : Employee Engagement and Communications
3 minute read

As companies all over the world re-examine their remote working strategies while balancing their talent acquisition needs, virtual or remote onboarding is rapidly becoming more commonplace. New innovations are emerging while other “constants” apply no matter the setting. In this two-part series, we asked Human Resources Manager Rannette Archer to weigh in with her unique perspective of being both an HR leader and Borshoff’s first-ever remotely onboarded employee.

Read More

June 12, 2020

Employer Brand Strategy: COVID-19 and Beyond

  • Posted By : Meg Marra/
  • 0 comments /
  • Under : Employee Engagement and Communications
2 minute read

In a recent episode of Shoff Chats, Borshoff had the pleasure of hosting an informative discussion led by Terra Doyle, Sr. Director of Talent Acquisition at Roche, focused on a topic that’s very top-of-mind right now for employers: maintaining or strengthening employer brands during the global health crisis. What should HR and internal communications professionals keep in mind as they examine their talent recruitment strategies and employee experience initiatives through this new lens? Here are three key learnings from our chat:

Read More

June 9, 2020

Storytelling as a Strategic Approach for D&I Communications

  • Posted By : Meg Marra/
  • 0 comments /
  • Under : Employee Engagement and Communications
3 minute read

We talked about the importance of authenticity, connection and empathy for diversity and inclusion communications in our recent blog post.  Now, let’s dive more deeply into the use of storytelling as part of a successful diversity & inclusion strategy.

Read More

May 26, 2020

Five Things to Plan for as Your Workforce Returns Post-COVID-19

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Employee Engagement and Communications
3 minute read

As recent as a few weeks ago, we were still talking about going “back to normal.” But as we’ve learned and observed alongside our clients and our own staff, it’s obvious that work life and culture as we know it have been forever changed. We will “go back,” just not to normal.

Read More

1234
Category
  • Advertising
  • Agency Life
  • Brand Development
  • Crisis Management
  • Digital and Web
  • Employee Engagement and Communications
  • Paid Media Buying and Planning
  • Public Relations
  • WBE
ShoffChats

Learn more about our virtual content series for professionals seeking to connect and learn from their peers.

Recent Posts
  • ShoffChats: Space, Togetherness and Publicness in a Post-Pandemic World
  • ShoffChats: Creating Connections with Donors Through Story
  • Connecting With Humans – Using Robots
  • ShoffChats: Using Podcasting to Build People First Workplaces
  • ShoffChats: Belmont Beach – Reimagining Community Spaces

Careers
Contact Us
Privacy Policy
Terms of Use

 

 

© BORSHOFF IS A NATIONALLY CERTIFIED WOMEN’S BUSINESS ENTERPRISE (WBE). ALL RIGHTS RESERVED.