We talked about the importance of authenticity, connection and empathy for diversity and inclusion communications in our recent blog post. Now, let’s dive more deeply into the use of storytelling as part of a successful diversity & inclusion strategy.
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As recent as a few weeks ago, we were still talking about going “back to normal.” But as we’ve learned and observed alongside our clients and our own staff, it’s obvious that work life and culture as we know it have been forever changed. We will “go back,” just not to normal.
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Today, virtually every company large or small has a stated commitment to diversity and inclusion. Certain activities that support D&I can be fairly straightforward, and many organizations start with an external approach – focusing on talent recruitment and hiring. But things grow more complex when companies work to implement an overarching strategic approach into their culture – which they should, if they want to create impact and achieve meaningful outcomes. Here are four important initial considerations that can help D&I communications start on the right path.
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There was no shared coffee and donuts in our Mass Ave gathering space last week as Borshoff brought together – virtually – our networking group of internal communicators for a “Shoff Chat.” I knew our discussion wouldn’t be typical either – after all, COVID-19 has been shifting our profession before our eyes. I was grateful to bring in Rebecca Ellis, managing director of The Performance Lab, as our moderator.
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In the first few weeks of the COVID-19 pandemic, the best leaders were those who communicated with employees with empathy, truth and frequency. Our advice to clients in the early days was the same as it would be in any crisis. Communicate with:
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3 minute read
There are many talented young professionals entering our industry, and we were lucky to have two of the best—Aspen Schopp and Brenna Finlay—join us this spring as interns. Throughout their internships, they explored working at a full-service PR and advertising agency and prepared for a professional communications career while contributing to real agency and client work. Before our time with Aspen came to a close, we asked her to share some key learnings about what a strong intern program looks like and how interns can best contribute at an agency.
3 minute read
When you think of iconic brands, you may think of companies such as Starbucks, Amazon and Apple. These brands tend to do well financially, but they also score high as great places to work and as authentic corporate citizens. They’ve discovered the magic mix of brand and culture that drives success and positions them as top global companies.
3 minute read
I’ve always thought of myself as a positive person, but in the daily grind, it’s easy to get caught up in what’s wrong, what needs to be fixed or what should improve. That’s exactly what Max Yoder tries to address in his new book, Do Better Work.
2 minute read
I consider myself a pretty optimistic, positive person. I intuitively get the importance of positivity for my own personal sanity and happiness, and I know that a positive leader has more influence with her team.
3 minute read
There are so many products out there enticing you with minimalistic interfaces, promises of increased productivity and better employee engagement, but what’s the best productivity app for your organization? Before you decide, ask a different question: what do my employees really need? Will another digital tool actually help solve my company’s productivity or engagement challenges?