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October 26, 2020

How Sports and Attractions are Weathering the Pandemic

  • Posted By : Justin Wojtowicz/
  • 0 comments /
  • Under : Advertising, Crisis Management, Digital and Web
3 minute read

In March, Dennis Woerner, Director of Marketing with the Indianapolis Zoo and Joel Zawacki, Assistant General Manager with the Indianapolis Indians were ready for the spring season, fully prepared to welcome visitors and fans back with new and exciting experiences. But they soon realized they would have to shift gears dramatically and prepare for a different kind of season with the arrival of COVID-19.

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June 29, 2020

How TV and Digital Streaming are Coming Together

  • Posted By : Brandon Monceaux/
  • 0 comments /
  • Under : Advertising, Digital and Web
3 minute read

Today’s data shows traditional TV viewing is still king; however, year-over-year we continue to see growth of households streaming video via TV-connected devices, such as Apple TV, Roku and game consoles, to name a few. This contributes to the idea that more and more people are doing away with the traditional cable/satellite services due to cost and negative experiences.

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May 22, 2019

Team Snake or Team Sloth – Pick Your Side at the Indianapolis Zoo

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Digital and Web

5 minute read

We were so excited when we heard that not one, but two new species were coming to the Indianapolis Zoo this summer. And when we learned they were adorable sloths and captivating snakes, we were downright giddy.

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Does your marketing make your bank look outdated and inferior?
December 14, 2018

Does Your Bank’s Marketing Make You Look Outdated & Inconvenient?

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web

4 minute read

Does your marketing sell the advantages of working with your regional bank or credit union? Or does it reinforce negative stereotypes that prevent people from doing business with you?

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Tough Questions To Ask Yourself Before Planning A New Website
September 11, 2018

3 Questions To Ask Before Planning A New Website

  • Posted By : Neal Taflinger/
  • 0 comments /
  • Under : Digital and Web

3 minute read

You think you need a website that does a million things. You need it to warehouse every piece of information about your company while making each department and function feels like it’s given equal time and attention. Most importantly, you need it built fast.

Unless you don’t.

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customer experience
June 5, 2018

Banks Must Update Digital Infrastructure to Improve Customer Experience

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Brand Development, Digital and Web

3 minute read

Consumers have been banking online for more than 20 years, yet they regularly face outdated technical infrastructures. That frustrates users who expect an exceptional customer experience with their online bank.

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Regional Bank FinTech
May 8, 2018

How to Attract Millenials With Regional Bank FinTech

  • Posted By : Justin Wojtowicz/
  • 0 comments /
  • Under : Digital and Web

4 minute read

When it comes to banking, consumers want a frictionless experience, so it’s no wonder financial technology (FinTech) has pulled market share from regional banks. The majority of FinTech users are millennials, and regional banks can win these customers—some of whom have never opened an account with a legacy bank—with a combination of compelling marketing messages and technology investments.

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Patient Engagement Trends
January 8, 2018

The Top 4 Patient Engagement Trends To Watch In 2018

  • Posted By : Jennifer Berry/
  • 0 comments /
  • Under : Digital and Web

4 minute read

As the healthcare industry shifts to a value-based system, the need to increase patient engagement is at the forefront. After all, a growing body of evidence supports the notion that improved patient engagement is directly linked to positive outcomes and lower costs.

Before we reveal the latest patient engagement trends and strategies it’s important to quickly discuss what factors drive patient engagement.

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December 12, 2017

Derek Finds A Tree

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Digital and Web

1 minute read

Following on the heels of 2016’s critically hailed short, “Hand Turkey,” Borshoff delivers the second installment of our holiday triptych, “Derek Finds A Tree.”

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October 6, 2017

It’s Beer:30 Somewhere

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web

1 minute read

There are only so many perfect Fridays; inclement weather, end of week deadlines, or team building exercises could be lurking around the corner. Any of those could spoil routine Friday trips to Sun King Brewery, our new neighbor down Ohio Street.

Read More


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Shoff Chats

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Recent Posts
  • Creating Meaning from Data Through Storytelling
  • Key Communication Strategies to Help Employees Return to the Workplace
  • Questions to Ask Yourself Before Rebranding | Part III
  • Six Reasons Why You May Want to Consider a Rebrand | Part II
  • How Sports and Attractions are Weathering the Pandemic

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