Today’s data shows traditional TV viewing is still king; however, year-over-year we continue to see growth of households streaming video via TV-connected devices, such as Apple TV, Roku and game consoles, to name a few. This contributes to the idea that more and more people are doing away with the traditional cable/satellite services due to cost and negative experiences.
Read More5 minute read
We were so excited when we heard that not one, but two new species were coming to the Indianapolis Zoo this summer. And when we learned they were adorable sloths and captivating snakes, we were downright giddy.
4 minute read
Does your marketing sell the advantages of working with your regional bank or credit union? Or does it reinforce negative stereotypes that prevent people from doing business with you?
3 minute read
You think you need a website that does a million things. You need it to warehouse every piece of information about your company while making each department and function feels like it’s given equal time and attention. Most importantly, you need it built fast.
Unless you don’t.
3 minute read
Consumers have been banking online for more than 20 years, yet they regularly face outdated technical infrastructures. That frustrates users who expect an exceptional customer experience with their online bank.
4 minute read
When it comes to banking, consumers want a frictionless experience, so it’s no wonder financial technology (FinTech) has pulled market share from regional banks. The majority of FinTech users are millennials, and regional banks can win these customers—some of whom have never opened an account with a legacy bank—with a combination of compelling marketing messages and technology investments.
4 minute read
As the healthcare industry shifts to a value-based system, the need to increase patient engagement is at the forefront. After all, a growing body of evidence supports the notion that improved patient engagement is directly linked to positive outcomes and lower costs.
Before we reveal the latest patient engagement trends and strategies it’s important to quickly discuss what factors drive patient engagement.
1 minute read
Following on the heels of 2016’s critically hailed short, “Hand Turkey,” Borshoff delivers the second installment of our holiday triptych, “Derek Finds A Tree.”
1 minute read
There are only so many perfect Fridays; inclement weather, end of week deadlines, or team building exercises could be lurking around the corner. Any of those could spoil routine Friday trips to Sun King Brewery, our new neighbor down Ohio Street.
1 minute read
Once the Internet said, “no more Flash,” we had to figure out how to create ads with Adobe Animate. But when we looked for tutorials we couldn’t find any that we liked. So we made one for ourselves.