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June 28, 2022

Five Questions an RFP Response Won’t Answer

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Employee Engagement and Communications, Public Relations
4 minute read

Have you reached the point of needing to hire an agency? Or, perhaps you already have one, but feel the need to make a change? What do you do now? Conventional thinking might suggest an RFP is the right way to go to find a new agency partner. That’s one way, but not the only way, and it might not reveal what you hope or need, relative to potential partners.

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May 31, 2022

Why Audio Matters in Storytelling

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
2 minute read

When it comes to the finished sound of a story told through video or audio broadcast, there’s a huge difference between “ok” and “great!” Our most recent Shoff Chat guests shared their insights on the power of audio and how to get the most from the audio portion of your storytelling tactics. The team at Earshot Audio Post in Indianapolis has nearly a century of collective experience and a keen understanding of the classic as well as the cutting-edge in this area. Our guests from Earshot included Brice Bowman, Rick Such and Ben Ericsen.

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April 27, 2022

Trends and Truths About Local News Media Coverage

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
2 minute read

The news media landscape continues to change and with those changes come new challenges and opportunities for journalists and for those seeking to tell their stories through the media.

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March 3, 2022

Three Ways to Escape the Buzzword Echo Chamber

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Employee Engagement and Communications, Public Relations
2 minute read

“Our goal is to create synergy that will help us pivot to new strategies when we utilize the talent of our right-sized organization while also finding quick wins.”

Wait, what? We’ve all read these things in internal memos or heard them come out of the mouths of leaders. And something happens when we hear these words and phrases used over and over – we check out. For me, I immediately start creating my grocery list or mentally reciting the lyrics to the last song I heard on my way into the office.

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January 27, 2022

Three Simple Practices To Boost Your Marketing Efforts

  • Posted By : Jennifer Berry/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Employee Engagement and Communications
3 minute read

Stress is at an all-time high. New channels and platforms for communication emerge every day. Privacy terms and algorithms change daily. People are losing their trust in media and big business. More and more people are contributing to the “noise” than ever before. Are you feeling overwhelmed? That’s totally understandable.

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January 12, 2022

Digital Media Buying Trends in 2022

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
1 minute read

Many media budgets declined in 2021 as the pandemic continued to create uncertainty in the marketplace. The trend may continue in 2022, which means identifying creative ways to reach target audiences efficiently will continue to be vital. In our latest Shoff Chat, Borshoff digital media and analytics leader Jordan Overton and Q1 Media’s Ryan Blute shared upcoming trends in digital strategies that are helping marketers stay fresh and effective in the ever-changing media landscape.

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September 3, 2021

Doing Content Marketing Right

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
2 minute read

Everyone is talking about content, but why is it valuable and how do you ensure you’ve developed the right strategy and processes for generating good content? On a recent Shoff Chat, our guest Andi Robinson, Global Digital Content Leader for Corteva Agriscience, shared her perspectives on content marketing and the keys to building an effective content strategy, no matter how big or small your organization.

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April 22, 2021

Turning Your Camera On Can Help You Truly Connect

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Digital and Web, Employee Engagement and Communications
4 minute read

Working from home has quickly become the new normal for many office workers. Studies predict that many businesses will continue that trend long-term, with some businesses moving to remote working permanently. And at the center of it all is video conferencing.

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April 8, 2021

Designing Communications for Accessibility and Inclusion

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
2 minute read

Ensuring your digital platforms are designed with accessibility and inclusion in mind will help your brand communicate more effectively with people – especially people with disabilities. At our most recent Shoff Chat, our guests provided insight into the importance of accessible and inclusive design as well as the barriers that can keep people from effectively interacting with a brand.

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March 31, 2021

Does Your Bank Advertising Make You Stand Out?

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
4 minute read

Depending on which scientific study you believe to be true, the human attention span is anywhere between 2-8 seconds. So, basically, I’ve grabbed your attention by now, or you’re out. Fingers crossed!

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Recent Posts
  • Five Questions an RFP Response Won’t Answer
  • Stop Trying to Reason with Emotional Decision Makers
  • Why Audio Matters in Storytelling
  • Trends and Truths About Local News Media Coverage
  • Can marketing (to your employees) save your organization?

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