Ensuring your digital platforms are designed with accessibility and inclusion in mind will help your brand communicate more effectively with people – especially people with disabilities. At our most recent Shoff Chat, our guests provided insight into the importance of accessible and inclusive design as well as the barriers that can keep people from effectively interacting with a brand.Read More
Depending on which scientific study you believe to be true, the human attention span is anywhere between 2-8 seconds. So, basically, I’ve grabbed your attention by now, or you’re out. Fingers crossed!Read More
Having worked for multiple agencies over the past two decades, I’ve seen many approaches and styles to winning new business. Knowing how important this decision is, and how difficult it can be to make, these key questions can help you choose the agency partner that is right for you.Read More
People with disabilities make up the largest minority in the United States. One in four adults lives with some type of disability. I actually have a learning disability, so I understand the experience of growing up struggling and fighting to adapt to learning and work environments that don’t create a safe or accessible experience for the way my brain functions.Read More
Last year was a year of disruption, to say the least. It challenged us to think and work differently. Disruption often leads to more efficient and effective solutions, as is the case in how to approach market research in an ever-changing world.Read More
In March, Dennis Woerner, Director of Marketing with the Indianapolis Zoo and Joel Zawacki, Assistant General Manager with the Indianapolis Indians were ready for the spring season, fully prepared to welcome visitors and fans back with new and exciting experiences. But they soon realized they would have to shift gears dramatically and prepare for a different kind of season with the arrival of COVID-19.Read More
Today’s data shows traditional TV viewing is still king; however, year-over-year we continue to see growth of households streaming video via TV-connected devices, such as Apple TV, Roku and game consoles, to name a few. This contributes to the idea that more and more people are doing away with the traditional cable/satellite services due to cost and negative experiences.Read More
5 minute read
We were so excited when we heard that not one, but two new species were coming to the Indianapolis Zoo this summer. And when we learned they were adorable sloths and captivating snakes, we were downright giddy.
4 minute read
Does your marketing sell the advantages of working with your regional bank or credit union? Or does it reinforce negative stereotypes that prevent people from doing business with you?