Jeff Morris Promoted To Vice President
Borshoff has named Jeff Morris a vice president in addition to his role as one of the agency’s creative directors.
NIPSCO Modernization: Keeping Up With A Child’s Imagination
1 minute read
It’s impossible to predict the future. But our power needs are growing. NIPSCO – the gas and electric utility for much of northern Indiana – is staying ahead of the demand with modernization improvements throughout the region.
The Most Important Truth In Advertising
3 minute read
This past summer, I had the opportunity to attend a conference where Luke Sullivan was the keynote speaker. For those of you not familiar with Luke, he’s the author of the modern advertising bible: Hey Whipple, Squeeze This.
Social Media And Public Infrastructure: Paradigm Is Shifting From Informing To Educating To Taking Action
2 minute read
I’ve spent the better part of my career communicating about road and sewer construction. Glamorous, I know, but it’s important to educate residents about publicly funded projects.
From College To A Career
Although it might not look like it, what I was doing exactly a year ago isn’t entirely different from I’m doing right now. I was sitting at a desk, staring at a screen, trying to get a broad sense of what to expect for the New Year.
Work’s Life Lessons
1 minute read
Sometimes, the biggest life lessons are learned through experiences at work. In the nine years I’ve worked at Borshoff, I’ve retained a number of valuable lessons that have shaped my life.
Lessons From Little Ones
2 minute read
Before I had kids, I was excited about the things I’d teach my children – tangible things like how to sing the ABC’s, color inside the lines, ride a bike, and life lessons like – how to share with others, be kind, get up and try again and have a servant’s heart. The list goes on. What I didn’t realize, until I became a mother, was how much I’d learn from my kids.
Thirty Years Of Change
2 minute read
Today is my 30th anniversary at Borshoff. I’m celebrating the big 3-0 exactly one year after the agency turned 30. Yes, I started on the company’s first anniversary. Back when Ronald Reagan was president and Robert Orr was Indiana’s governor. My desk sported a second-hand IBM Selectric typewriter. And the agency didn’t yet offer health insurance.
Borshoff Announces Top Leadership Changes
2 minute read
INDIANAPOLIS – Borshoff, a leading advertising, brand development and PR agency based in Indianapolis, recently announced top leadership changes. Susan Matthews, managing principal with a 30-year career at Borshoff, will step down at the end of 2015 but stay connected to the agency as a consulting principal. The other two principals, Jennifer Dzwonar and Karen Alter, will assume new roles. Dzwonar will become managing principal and Alter will assume responsibility for agency-wide operations.