Derek Finds A Tree
1 minute read
Following on the heels of 2016’s critically hailed short, “Hand Turkey,” Borshoff delivers the second installment of our holiday triptych, “Derek Finds A Tree.”
It’s Beer:30 Somewhere
1 minute read
There are only so many perfect Fridays; inclement weather, end of week deadlines, or team building exercises could be lurking around the corner. Any of those could spoil routine Friday trips to Sun King Brewery, our new neighbor down Ohio Street.
How To Create Ads In Adobe Animate
1 minute read
Once the Internet said, “no more Flash,” we had to figure out how to create ads with Adobe Animate. But when we looked for tutorials we couldn’t find any that we liked. So we made one for ourselves.
Borshoff’s ‘Bring Your Baby To Work’ Program Is All Grown Up
5 minute read
When Whitney Pflanzer returned to Borshoff after maternity leave she had to learn how to balance motherhood and her career. Literally.
Meet Borshoff’s Boss Ladies
5 minute read
Jennifer Young Dzwonar, Katherine Coble, Karen Alter, and Jennifer Berry (left to right) traveled different paths to and within Borshoff, and each brings a distinct personality and skillset to the job. But all arrived at the same place: principals, partners, boss ladies, Borshoff owners.
Borshoff’s Next Chapter
3 minute read
When long-time Borshoff managing principal Susan Matthews announced she’d be retiring in the summer of 2015, we started thinking about our next chapter.
Why You Should Care About Optimizing Your Content
1 minute read
Using the wrong image size for a social media post is like trying to wear a thick sock with a thin shoe. Sometimes it works, but it’s uncomfortable, you know it’s not the best fit and let’s be honest – it looks weird.
NIPSCO Teaches People How Easy Saving Money And Energy Really Is
When NIPSCO wanted to show people how easy saving money and energy really is, the solution was obvious—simply emphasize the tips that make saving painless. We built our story around The Greenes, who—just like every family—are looking for ways to save. And, just like every family, they have different opinions on which tips are the best.
The Big Instagram Shake-up
3 minute read
Another day, another social media update, amirite? Except this time, the change was pretty significant.
Just a few weeks ago, Instagram changed its newsfeed so users experience content based on an algorithmic feed, a la Facebook, instead of a chronological one. Now, the app will show you what it thinks you want to see first, even if the content is a few hours old.
Jeff Morris Promoted To Vice President
Borshoff has named Jeff Morris a vice president in addition to his role as one of the agency’s creative directors.