Borshoff’s ‘Bring Your Baby To Work’ Program Is All Grown Up
5 minute read
When Whitney Pflanzer returned to Borshoff after maternity leave she had to learn how to balance motherhood and her career. Literally.
Meet Borshoff’s Boss Ladies
5 minute read
Jennifer Young Dzwonar, Katherine Coble, Karen Alter, and Jennifer Berry (left to right) traveled different paths to and within Borshoff, and each brings a distinct personality and skillset to the job. But all arrived at the same place: principals, partners, boss ladies, Borshoff owners.
Borshoff’s Next Chapter
3 minute read
When long-time Borshoff managing principal Susan Matthews announced she’d be retiring in the summer of 2015, we started thinking about our next chapter.
Why You Should Care About Optimizing Your Content
1 minute read
Using the wrong image size for a social media post is like trying to wear a thick sock with a thin shoe. Sometimes it works, but it’s uncomfortable, you know it’s not the best fit and let’s be honest – it looks weird.
NIPSCO Teaches People How Easy Saving Money And Energy Really Is
When NIPSCO wanted to show people how easy saving money and energy really is, the solution was obvious—simply emphasize the tips that make saving painless. We built our story around The Greenes, who—just like every family—are looking for ways to save. And, just like every family, they have different opinions on which tips are the best.
The Big Instagram Shake-up
3 minute read
Another day, another social media update, amirite? Except this time, the change was pretty significant.
Just a few weeks ago, Instagram changed its newsfeed so users experience content based on an algorithmic feed, a la Facebook, instead of a chronological one. Now, the app will show you what it thinks you want to see first, even if the content is a few hours old.
Jeff Morris Promoted To Vice President
Borshoff has named Jeff Morris a vice president in addition to his role as one of the agency’s creative directors.
NIPSCO Modernization: Keeping Up With A Child’s Imagination
1 minute read
It’s impossible to predict the future. But our power needs are growing. NIPSCO – the gas and electric utility for much of northern Indiana – is staying ahead of the demand with modernization improvements throughout the region.
The Most Important Truth In Advertising
3 minute read
This past summer, I had the opportunity to attend a conference where Luke Sullivan was the keynote speaker. For those of you not familiar with Luke, he’s the author of the modern advertising bible: Hey Whipple, Squeeze This.
Social Media And Public Infrastructure: Paradigm Is Shifting From Informing To Educating To Taking Action
2 minute read
I’ve spent the better part of my career communicating about road and sewer construction. Glamorous, I know, but it’s important to educate residents about publicly funded projects.