At its core, a brand is the emotional attachment all of your customers or stakeholders have with your organization. Yes, it’s your name and visual identity, but it’s also your reputation, your relationships, your employees, your promise. It’s the overall experience you create every day. A focused brand knows exactly what it is, why it’s different, and why people want it. And through our research-based process, we’ve worked to help organizations develop new brands or refresh those in need of a lift.
Having worked for multiple agencies over the past two decades, I’ve seen many approaches and styles to winning new business. Knowing how important this decision is, and how difficult it […]
People with disabilities make up the largest minority in the United States. One in four adults lives with some type of disability. I actually have a learning disability, so I […]
Members of marginalized populations have made huge strides in the last decade to find and amplify their voices in ways that have influenced major brands. And brands are finding ways […]