For over three decades, Borshoff has had the honor and pleasure to work with the Indiana Governor’s Council for People with Disabilities (GCPD) to educate and initiate behavior change toward […]
At its core, a brand is the emotional attachment all of your customers or stakeholders have with your organization. Yes, it’s your name and visual identity, but it’s also your reputation, your relationships, your employees, your promise. It’s the overall experience you create every day. A focused brand knows exactly what it is, why it’s different, and why people want it. And through our research-based process, we’ve worked to help organizations develop new brands or refresh those in need of a lift.