3 minute read

Borshoff has been in business 40 years, and for the past 30 years, we’ve been building, honing, and perfecting our PR trainings for executives. We started with Media Training – and it’s still our most in-demand training today. Soon after, we added Speakers Training, then Crisis Communications Training, and now Manager Communications Training. 

What is PR Training? 

Some best practices we share in the training remain as important today as they were 30 years ago. Other facets of the training are new every few months, with continuously evolving technology, dramatic changes in the media landscape; emerging issues facing organizations; a renewed emphasis on internal communications; and new, effective communications approaches.  

Here’s a clip of something we’ve been coaching for decades, and here’s a new tip we added in the past few years. 

What Skills Should an Executive Have? 

My favorite aspect of leading these trainings is seeing how proactive organizations are today compared to even five years ago. We now partner with clients to develop crisis plans far in advance of any issues, to train executives in media interview and speaking skills before they need to implement them, and to revisit plans written years ago that need to be refreshed.  

Is your leadership team equipped to handle challenging questions from the media? How would your organization respond to internal and external stakeholders in a crisis? Are your managers equipped to effectively communicate with those they supervise?  

Which PR Trainings are the Best for Executives and Leaders?  

We can help your team be ready to effectively communicate with your stakeholders for the next 30 days, 30 months and 30 years. 

Media Training: This training offers both the “greatest hits” of critical skills for working with the media, as well as hot-take tips for navigating the modern-day media environment. It is useful for anyone in your organization who plays a role in preparing and talking to the media – those working directly with the media, SMEs who may be interviewed by the media, and anyone assisting with collecting information to be shared with the media.    

Crisis Communications Training: For leaders and communicators in all functional areas that could be involved in crisis situations – helping gain a deeper understanding of how to assess situations, assemble a crisis communications team, and navigate internal and external communications in a crisis.    

Spokesperson and Public Speaking Training: Offers something for both the experienced speaker and the professional who wants to become more comfortable with presentations. This training is meant for any level professional wanting to gain, improve, hone or practice their public speaking and presenting skills.    

Contact Borshoff to discuss what training could look like for your leadership team.