Most business executives would tell you what they want from public relations is visibility. But what they’re really seeking is credibility. They want third party validation. They want trust.
Read More
Occasionally, you meet someone and think, “Wow, that person is really going places.” You can see them rising in the ranks of our community’s corporate, political or leadership structure, or rising to a role in a national organization and making waves across the country. That was my reaction when I first heard Tamara Winfrey-Harris speak at a Women’s Fund of Central Indiana event. Her content and presentation style gave the feeling she breathed rarefied air, and we were blessed to be in her presence. There was no arrogance or ego, just the sense that we would all benefit from listening.
Read More
Small businesses are the backbone of our economy and often the best answer to our business needs. But studies show that one in five small businesses fail in their first year of business, and the numbers get worse over time. Many times, those failures happen because business owners are overwhelmed or underprepared to deal with the challenges of financial management, marketing, and labor challenges, especially among minority-owned, women-owned or first-time business owners.
Read More
Now more than ever, prospective employees value transparency and authenticity as they consider where they want to spend their careers. Smart employers recognize that they can and should control their employer brand through their own website, job postings, social media and other channels, but what about channels you can’t control, like Glassdoor?
Read More
When organizations face turbulent times, historically the first line item to go – and the last to be restored – is marketing. Why? Because it’s often seen as non-essential or less important than other business operations. Statistics show that during the pandemic, “the proportion of company revenue allocated to marketing was cut almost in half, from an average of 11% in 2020 to 6% in 2021,” according to the GartnerCMO Strategic Priorities Survey 2020-2021. Despite the influx of more cost-efficient digital and content tactics to reach customers and attract new ones, external marketing efforts remain on the decline.
Read More
“Our goal is to create synergy that will help us pivot to new strategies when we utilize the talent of our right-sized organization while also finding quick wins.”
Wait, what? We’ve all read these things in internal memos or heard them come out of the mouths of leaders. And something happens when we hear these words and phrases used over and over – we check out. For me, I immediately start creating my grocery list or mentally reciting the lyrics to the last song I heard on my way into the office.
Read More
Communicating well in a crisis is critical to maintaining good relationships with stakeholders, but what happens when the crisis is born out of diversity, equity and inclusion issues? Our most recent Shoff Chat guests shared their experience counseling clients who had to rebuild trust after a DEI crisis.
Read More
Working from home has quickly become the new normal for many office workers. Studies predict that many businesses will continue that trend long-term, with some businesses moving to remote working permanently. And at the center of it all is video conferencing.
Read More
Having worked for multiple agencies over the past two decades, I’ve seen many approaches and styles to winning new business. Knowing how important this decision is, and how difficult it can be to make, these key questions can help you choose the agency partner that is right for you.
Read More
March 8th is International Women’s Day and Borshoff is proud to be a city-, state- and nationally-certified Women Business Enterprise (WBE). Why? Because we believe that female leaders are a critical factor in our future success. As we see women like Vice President Kamala Harris, Indiana Chief Justice Loretta Rush, and other female leaders rise to top positions, two of our partners, Jennifer Young Dzwonar and Karen Alter, reflect on who and what has inspired them to make a difference not only for our company but for our community.
Read More