Management Archives

December 19, 2024

The Mindful Bullhorn: Digital Marketing & Transformation Strategy for Enterprise to SMB.

In this episode we’ll speak to Nick Wojdyla, a leader in building digital strategies in data management, digital marketing, sales automation and e-commerce for fortune 500 enterprise companies like Cummins, a global leader in power technology for engines and generators, and with Belden, a leader in network technology and data solutions. In today’s conversation we’ll talk about how Nick has transformed global businesses to embrace new digital technology to optimize processes, boost online presence and drive marketing and sales in today’s evolving and competitive market.

August 21, 2024

PR Training for Executives: Communicate with Confidence

3 minute read

Borshoff has been in business 40 years, and for the past 30 years, we’ve been building, honing, and perfecting our PR trainings for executives. We started with Media Training – and it’s still our most in-demand training today. Soon after, we added Speakers Training, then Crisis Communications Training, and now Manager Communications Training.

May 24, 2024

Three Ways Leaders Can Be Better Writers

4 minute read

If you’re a leader, you’re a writer. Every day you coach, guide, persuade, negotiate and share decisions. And a lot of that is done in written form.

Why is writing so important for leaders?

Everyday you write emails, proposals, responses, social media posts, texts, speeches, you name it. And some of those are more effective than others. So how can you write in a way that gets the results you want?

Better writing for leaders and better business writing really comes down to three big ideas.

April 13, 2023

The Dirty Little Secret About PR

2 minute read

Most business executives would tell you what they want from public relations is visibility. But what they’re really seeking is credibility. They want third party validation. They want trust.

March 8, 2023

Telling the Stories of Black Women and Girls

3 minute read

Occasionally, you meet someone and think, “Wow, that person is really going places.” You can see them rising in the ranks of our community’s corporate, political or leadership structure, or rising to a role in a national organization and making waves across the country. That was my reaction when I first heard Tamara Winfrey-Harris speak at a Women’s Fund of Central Indiana event. Her content and presentation style gave the feeling she breathed rarefied air, and we were blessed to be in her presence. There was no arrogance or ego, just the sense that we would all benefit from listening.

December 16, 2022

Small Businesses, Significant Connections

2 minute read

Small businesses are the backbone of our economy and often the best answer to our business needs. But studies show that one in five small businesses fail in their first year of business, and the numbers get worse over time. Many times, those failures happen because business owners are overwhelmed or underprepared to deal with the challenges of financial management, marketing, and labor challenges, especially among minority-owned, women-owned or first-time business owners.

October 26, 2022

Leveraging Glassdoor for your Employer Brand

2 minute read

Now more than ever, prospective employees value transparency and authenticity as they consider where they want to spend their careers. Smart employers recognize that they can and should control their employer brand through their own website, job postings, social media and other channels, but what about channels you can’t control, like Glassdoor?

March 3, 2022

Can marketing (to your employees) save your organization?

2 minute read

When organizations face turbulent times, historically the first line item to go – and the last to be restored – is marketing. Why? Because it’s often seen as non-essential or less important than other business operations. Statistics show that during the pandemic, “the proportion of company revenue allocated to marketing was cut almost in half, from an average of 11% in 2020 to 6% in 2021,” according to the GartnerCMO Strategic Priorities Survey 2020-2021. Despite the influx of more cost-efficient digital and content tactics to reach customers and attract new ones, external marketing efforts remain on the decline.

March 3, 2022

Three Ways to Escape the Buzzword Echo Chamber

2 minute read

“Our goal is to create synergy that will help us pivot to new strategies when we utilize the talent of our right-sized organization while also finding quick wins.”

Wait, what? We’ve all read these things in internal memos or heard them come out of the mouths of leaders. And something happens when we hear these words and phrases used over and over – we check out. For me, I immediately start creating my grocery list or mentally reciting the lyrics to the last song I heard on my way into the office.

October 25, 2021

Diversity, Equity and Inclusion in Crisis Mode

2 minute read

Communicating well in a crisis is critical to maintaining good relationships with stakeholders, but what happens when the crisis is born out of diversity, equity and inclusion issues? Our most recent Shoff Chat guests shared their experience counseling clients who had to rebuild trust after a DEI crisis.

12 3 4

Small Businesses, Significant Connections

Can marketing (to your employees) save your organization?

Diversity, Equity and Inclusion in Crisis Mode

Category

The Mindful Bullhorn

Recent Posts