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March 3, 2022

Can marketing (to your employees) save your organization?

  • Posted By : Karen Alter, ABC/
  • 0 comments /
  • Under : Advertising, Brand Development, Employee Engagement and Communications
2 minute read

When organizations face turbulent times, historically the first line item to go – and the last to be restored – is marketing. Why? Because it’s often seen as non-essential or less important than other business operations. Statistics show that during the pandemic, “the proportion of company revenue allocated to marketing was cut almost in half, from an average of 11% in 2020 to 6% in 2021,” according to the GartnerCMO Strategic Priorities Survey 2020-2021. Despite the influx of more cost-efficient digital and content tactics to reach customers and attract new ones, external marketing efforts remain on the decline.

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March 3, 2022

Three Ways to Escape the Buzzword Echo Chamber

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Employee Engagement and Communications, Public Relations
2 minute read

“Our goal is to create synergy that will help us pivot to new strategies when we utilize the talent of our right-sized organization while also finding quick wins.”

Wait, what? We’ve all read these things in internal memos or heard them come out of the mouths of leaders. And something happens when we hear these words and phrases used over and over – we check out. For me, I immediately start creating my grocery list or mentally reciting the lyrics to the last song I heard on my way into the office.

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October 25, 2021

Diversity, Equity and Inclusion in Crisis Mode

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Crisis Management
2 minute read

Communicating well in a crisis is critical to maintaining good relationships with stakeholders, but what happens when the crisis is born out of diversity, equity and inclusion issues? Our most recent Shoff Chat guests shared their experience counseling clients who had to rebuild trust after a DEI crisis.

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April 22, 2021

Turning Your Camera On Can Help You Truly Connect

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Digital and Web, Employee Engagement and Communications
4 minute read

Working from home has quickly become the new normal for many office workers. Studies predict that many businesses will continue that trend long-term, with some businesses moving to remote working permanently. And at the center of it all is video conferencing.

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March 17, 2021

Seven Questions You Should Ask an Agency Before You Hire Them

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Employee Engagement and Communications, Public Relations
5 minute read

Having worked for multiple agencies over the past two decades, I’ve seen many approaches and styles to winning new business. Knowing how important this decision is, and how difficult it can be to make, these key questions can help you choose the agency partner that is right for you.

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March 8, 2021

The Next Level Female Leader: If You See Her You Can Be Her

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : WBE
5 minute read

March 8th is International Women’s Day and Borshoff is proud to be a city-, state- and nationally-certified Women Business Enterprise (WBE). Why? Because we believe that female leaders are a critical factor in our future success. As we see women like Vice President Kamala Harris, Indiana Chief Justice Loretta Rush, and other female leaders rise to top positions, two of our partners, Jennifer Young Dzwonar and Karen Alter, reflect on who and what has inspired them to make a difference not only for our company but for our community.

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January 28, 2021

Time To Rethink Your Research Strategy

  • Posted By : Dominique Gilmour/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
3 minute read

Last year was a year of disruption, to say the least. It challenged us to think and work differently. Disruption often leads to more efficient and effective solutions, as is the case in how to approach market research in an ever-changing world.

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October 14, 2020

Healthcare Communications During the COVID Crisis

  • Posted By : Whitney Ertel/
  • 0 comments /
  • Under : Crisis Management, Public Relations
2 minute read

The early days of COVID-19 were a frightening scramble for all, but nowhere more-so than the hospital and healthcare setting.

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July 27, 2020

Three Ways to Embed Corporate Social Responsibility Efforts Into Your Culture | Part II

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Employee Engagement and Communications, Public Relations
2 minute read

In a recent post, we talked about why organizations should reexamine their Corporate Social Responsibility strategies to ensure they are authentic, meaningful, and resonant with employees. In this post, we share three ways to embed CSR efforts into your culture and sustain it over time.

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July 17, 2020

Focusing on Belonging as part of D&I Strategy

  • Posted By : Meg Marra/
  • 0 comments /
  • Under : Employee Engagement and Communications
3 minute read

In the current climate, where issues of racial equity are driving a national conversation, many companies are reexamining their approaches to diversity and inclusion (D&I) and acknowledging the need to ensure their efforts are not merely superficial. In a recent episode of Shoff Chats, we facilitated a discussion led by Thresette Briggs and Brandi Davis-Handy around the idea of belonging as one strategy for more authentically and meaningfully advancing D&I initiatives, and the role of communicators and business leaders in these efforts. Here are three key learnings from our chat:

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Shoff Chats

Learn more about our virtual content series for professionals seeking to connect and learn from their peers.

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Recent Posts
  • Trends and Truths About Local News Media Coverage
  • Can marketing (to your employees) save your organization?
  • Three Ways to Escape the Buzzword Echo Chamber
  • 5 Ways to Maximize Relationships Between Your In-house Team and Your Agency
  • Three Simple Practices To Boost Your Marketing Efforts

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