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Join Terri Wada, of Collabo XD, and Borshoff’s Katherine Coble and Justin Wojtowicz as they discuss a unique approach to customer research. Terri explains how the various forms of research we can employ don’t always allow us to understand someone else’s full experience, or that all humans are creative, or that the world around us is constantly changing. Marketers and researchers who aim for more creative research approaches unlock the real reasons behind why consumers choose the things they choose.
We explore a broad variety of topics related to design and architecture in this episode of ShoffChats, In In our conversation, we’ll discuss and debate generative AI’s impact on content […]
We explore a broad variety of topics related to design and architecture in this episode of ShoffChats, with Wil Marquez and Ryan Noel. Wil Marquez, of w/Purpose, has a long […]
What makes a capital campaign successful? Join us as we have a conversation with Kara Kovert Pray of the Indianapolis Motor Speedway Museum and Ted Grossnickle of Johnson, Grossnickle and […]
In this episode of ShoffChats, we sit down with Nikki Lewallen Gregory of People Forward Network to discuss the importance of creating and sustaining people-first workplaces, with podcasts being a […]
In this episode of ShoffChats, we talk with Ebony Chappel and Sarah Evans about Belmont Beach – once a segregated swimming spot along the White River in Indianapolis. They share […]
In this episode we talk with Erika Putinsky, VP of Customer Education at Mailchimp about everything from integrating AI to create more meaningful virtual experiences to new and innovative ways […]
Most business executives would tell you what they want from public relations is visibility. But what they’re really seeking is credibility. They want third party validation. They want trust.
Occasionally, you meet someone and think, “Wow, that person is really going places.” You can see them rising in the ranks of our community’s corporate, political or leadership structure, or […]
Small businesses are the backbone of our economy and often the best answer to our business needs. But studies show that one in five small businesses fail in their first […]