Once you start generating ideas, there really is no shutting it off.
Part of being a Shoffer is staying curious and connected to culture. In doing so, we end up with a lot of extra insights, observations and unanswered questions about the world, which we love sharing with our friends and followers in a variety of formats. See what grabs you.
Borshoff’s YouTube and podcast series brings marketers and creatives a variety of purposeful discussions around relevant and timely topics. Each episode tells the story of how a brand, and the people behind the brand, are making an impact on the world, their industries and their audiences.
Borshoff’s monthly podcast series uncovers the communication challenges that leaders and teams face and provides insight into how to overcome those challenges. Episodes explore practical strategies leaders can use to enhance their communication skills and to improve clarity for better connection.
ShoffChats is Borshoff’s previous podcast and video show, with tons of great archived content to discover. Hear from illustrious guests who know stuff like content marketing, participatory market research and the dirty little secrets about PR, for starters.
The great thing about a blog is it can be about anything.
Ours tend to come in the form of thought leadership in various marketing, communications and creative topics. Not always, though: Sometimes we just want to share our opinion and see how folks respond. But in all cases, we strive to post stuff that doesn’t just heighten the pile of “content” already out there, but truly adds to the larger conversation.