Crisis Communications Archives

August 1, 2022

Behind Every Successful PR Campaign is a Strong Client-Agency Partnership

2 minute read

At its core, public relations is about fostering and building relationships between organizations and their key stakeholders. We’ve achieved the greatest success in meeting our clients’ objectives when they embrace our agency as a true communications partner. And, just like any other relationship, if you invest the time, you’ll reap the benefits – and see the results from your PR agency. Here are just a few examples.

October 26, 2020

How Sports and Attractions are Weathering the Pandemic

3 minute read

In March, Dennis Woerner, Director of Marketing with the Indianapolis Zoo and Joel Zawacki, Assistant General Manager with the Indianapolis Indians were ready for the spring season, fully prepared to welcome visitors and fans back with new and exciting experiences. But they soon realized they would have to shift gears dramatically and prepare for a different kind of season with the arrival of COVID-19.

October 14, 2020

Healthcare Communications During the COVID Crisis

2 minute read

The early days of COVID-19 were a frightening scramble for all, but nowhere more-so than the hospital and healthcare setting.

May 26, 2020

Five Things to Plan for as Your Workforce Returns Post-COVID-19

3 minute read

As recent as a few weeks ago, we were still talking about going “back to normal.” But as we’ve learned and observed alongside our clients and our own staff, it’s obvious that work life and culture as we know it have been forever changed. We will “go back,” just not to normal.

May 4, 2020

Planning For the Unexpected: Measures to Take Now for the Next Disruption

3 minute read

Is it possible to plan for a pandemic? A few months ago, I would’ve answered this question differently than I would today. As experts in crisis planning and communication, we have always had a robust plan of our own if a crisis should strike. When we moved to our new office in 2017, we needed to update the plan and decided to add pandemic protocols. I must admit at the time, I didn’t think we’d ever have to activate this section. Then, COVID-19 happened. And just like every business, our plan went into action.

April 23, 2020

Creativity In Crisis Comms

2 minute read

“In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing is nothing.” – Teddy Roosevelt In this time of almost unprecedented global crisis, I have been consistently amazed at the creative responses coming from individuals, companies, organizations and communities. When the going got tough, lots of people got going in ways that weren’t predictable.

April 15, 2020

Defining Your Leadership Through Communications

2 minute read

In the first few weeks of the COVID-19 pandemic, the best leaders were those who communicated with employees with empathy, truth and frequency. Our advice to clients in the early days was the same as it would be in any crisis. Communicate with:

April 8, 2020

Crisis Communication For CX Leaders

1 minute read

Businesses everywhere are experiencing a new operational reality like never before. Jennifer Dzwonar recently joined Steve Walker’s podcast “The CX Leader” to discuss how CX professionals can be prepared to effectively manage crisis situations and help communicate with their customers.

March 25, 2020

5 Communication Best Practices During Corona

3 minute read

We do crisis. It’s what some of us do, week-in and week-out. Not the true first-responder type of crisis, but the who-do-you-call-when-things-are-looking-bad type of work. For some of us in public relations, we gravitate toward the type of counsel and work that’s needed when problems are happening, or imminent or just slightly visible in the distance. But the past two weeks have had a different flavor altogether.

May 3, 2019

Reacting In A Crisis: Examples Of How To Respond To Negative Feedback

3 minute read

Organizations are run by people. So, when organizations find themselves in the midst of a sticky situation, they often react as individuals do—emotionally and with more attention on the negative than the positive. But negative feedback, even a lot of negative feedback, can create a distorted perception around a crisis and create the false impression that the overwhelming sentiment is negative.

12 3

Behind Every Successful PR Campaign is a Strong Client-Agency Partnership

Healthcare Communications During the COVID Crisis

Five Things to Plan for as Your Workforce Returns Post-COVID-19

Planning For the Unexpected: Measures to Take Now for the Next Disruption

Creativity In Crisis Comms

Defining Your Leadership Through Communications

Crisis Communication For CX Leaders

5 Communication Best Practices During Corona

Reacting In A Crisis: Examples Of How To Respond To Negative Feedback

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