Reputation Archives

June 12, 2020

Employer Brand Strategy: COVID-19 and Beyond

2 minute read

In a recent episode of Shoff Chats, Borshoff had the pleasure of hosting an informative discussion led by Terra Doyle, Sr. Director of Talent Acquisition at Roche, focused on a topic that’s very top-of-mind right now for employers: maintaining or strengthening employer brands during the global health crisis. What should HR and internal communications professionals keep in mind as they examine their talent recruitment strategies and employee experience initiatives through this new lens? Here are three key learnings from our chat:

June 9, 2020

Storytelling as a Strategic Approach for D&I Communications

3 minute read

We talked about the importance of authenticity, connection and empathy for diversity and inclusion communications in our recent blog post. Now, let’s dive more deeply into the use of storytelling as part of a successful diversity & inclusion strategy.

May 26, 2020

Five Things to Plan for as Your Workforce Returns Post-COVID-19

3 minute read

As recent as a few weeks ago, we were still talking about going “back to normal.” But as we’ve learned and observed alongside our clients and our own staff, it’s obvious that work life and culture as we know it have been forever changed. We will “go back,” just not to normal.

May 18, 2020

Authentic and Effective Diversity & Inclusion Communications: 4 Important Considerations

2 minute read

Today, virtually every company large or small has a stated commitment to diversity and inclusion. Certain activities that support D&I can be fairly straightforward, and many organizations start with an external approach – focusing on talent recruitment and hiring. But things grow more complex when companies work to implement an overarching strategic approach into their culture – which they should, if they want to create impact and achieve meaningful outcomes. Here are four important initial considerations that can help D&I communications start on the right path.

May 11, 2020

Impact of COVID-19 on the Internal Communications Profession: Borshoff’s Group of Global Pros Weighs In

3 minute read

There was no shared coffee and donuts in our Mass Ave gathering space last week as Borshoff brought together – virtually – our networking group of internal communicators for a “Shoff Chat.” I knew our discussion wouldn’t be typical either – after all, COVID-19 has been shifting our profession before our eyes. I was grateful to bring in Rebecca Ellis, managing director of The Performance Lab, as our moderator.

May 4, 2020

Planning For the Unexpected: Measures to Take Now for the Next Disruption

3 minute read

Is it possible to plan for a pandemic? A few months ago, I would’ve answered this question differently than I would today. As experts in crisis planning and communication, we have always had a robust plan of our own if a crisis should strike. When we moved to our new office in 2017, we needed to update the plan and decided to add pandemic protocols. I must admit at the time, I didn’t think we’d ever have to activate this section. Then, COVID-19 happened. And just like every business, our plan went into action.

April 27, 2020

Sports and Entertainment Marketing When The Gates Are Closed

3 minute read

Every sports fan across the GLOBE watched in agony as leagues and events slowly, but surely, began pulling back. At first, the NHL decided to take a little break. March Madness still planned on having its shining moment. Plenty of time before The Masters opening tee. Baseball’s Opening Day was still on track.

Then one by one, they all vanished.

April 23, 2020

Creativity In Crisis Comms

2 minute read

“In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing is nothing.” – Teddy Roosevelt In this time of almost unprecedented global crisis, I have been consistently amazed at the creative responses coming from individuals, companies, organizations and communities. When the going got tough, lots of people got going in ways that weren’t predictable.

May 3, 2019

Reacting In A Crisis: Examples Of How To Respond To Negative Feedback

3 minute read

Organizations are run by people. So, when organizations find themselves in the midst of a sticky situation, they often react as individuals do—emotionally and with more attention on the negative than the positive. But negative feedback, even a lot of negative feedback, can create a distorted perception around a crisis and create the false impression that the overwhelming sentiment is negative.

February 19, 2019

Bias Crimes Law Will Push Indiana Forward

1 minute read

As Borshoff’s partners, we have supported and worked on major initiatives intended to improve the quality of life in and attract new residents to the Indy region. We’ve seen firsthand the impact Indiana’s business leaders have when we unite around a common goal.

12 3 4

Employer Brand Strategy: COVID-19 and Beyond

Storytelling as a Strategic Approach for D&I Communications

Five Things to Plan for as Your Workforce Returns Post-COVID-19

Authentic and Effective Diversity & Inclusion Communications: 4 Important Considerations

Impact of COVID-19 on the Internal Communications Profession: Borshoff’s Group of Global Pros Weighs In

Planning For the Unexpected: Measures to Take Now for the Next Disruption

Creativity In Crisis Comms

Reacting In A Crisis: Examples Of How To Respond To Negative Feedback

Bias Crimes Law Will Push Indiana Forward

Category

Recent Posts