When talking with colleagues or people within a certain industry, we can easily get into a groove, using terms and phrases we’ve mastered or are trending. It can be satisfying and even affirming to speak freely about these relatable and understandable topics. But go outside the bubble and what happens? Confusion, misunderstanding and dissatisfaction.
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Public art, placemaking and the use of art in business settings are not new concepts but in recent years, a new push to include diverse artists in these efforts and deeper integration of the arts into the community has emerged. It’s a trend arts community leaders and artists alike are celebrating. But greater use of art in the community has real impact for brands who embrace the trend, too.
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During a prospective client’s agency vetting process, the question sometimes comes up – “Are you working with any other (insert industry) clients?” The way I see it, people ask this question for different reasons…
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Now more than ever, prospective employees value transparency and authenticity as they consider where they want to spend their careers. Smart employers recognize that they can and should control their employer brand through their own website, job postings, social media and other channels, but what about channels you can’t control, like Glassdoor?
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TikTok has emerged as one of the hottest platforms today, with more than 1 billion users worldwide. In the US alone, there are more than 80 million active users, and 60% of those users are Gen Z.
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Customer journey mapping isn’t a new concept, and there are several philosophies about how to go about it. But for many brands, the exercise is done when launching a new product or a re-brand and is typically not considered again until another major change in business strategy. However, this tool provides clear insight about your internal and external stakeholders – making it a worthwhile, ongoing exercise to reveal new ways of thinking about your audiences and how you connect with them.
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Employee engagement is at an all-time low. The Great Resignation is taking its toll. As we move from pandemic to endemic stage, how do we recapture the culture and connection that we’ve lost in the workplace over the last two years?
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“Our goal is to create synergy that will help us pivot to new strategies when we utilize the talent of our right-sized organization while also finding quick wins.”
Wait, what? We’ve all read these things in internal memos or heard them come out of the mouths of leaders. And something happens when we hear these words and phrases used over and over – we check out. For me, I immediately start creating my grocery list or mentally reciting the lyrics to the last song I heard on my way into the office.
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Communicating well in a crisis is critical to maintaining good relationships with stakeholders, but what happens when the crisis is born out of diversity, equity and inclusion issues? Our most recent Shoff Chat guests shared their experience counseling clients who had to rebuild trust after a DEI crisis.
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Whether you’re a company of five people or 5,000, having engaged employees is the key to success. However, we know through research that the U.S. is experiencing an engagement crisis. And the pandemic has only complicated matters and created more barriers. But it could also be creating opportunities for more productive teams.
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