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How To Respond To Negative Feedback
May 3, 2019

Reacting In A Crisis: Examples Of How To Respond To Negative Feedback

  • Posted By : Jennifer Dzwonar, APR/
  • 0 comments /
  • Under : Public Relations
3 minute read

Organizations are run by people. So, when organizations find themselves in the midst of a sticky situation, they often react as individuals do—emotionally and with more attention on the negative than the positive. But negative feedback, even a lot of negative feedback, can create a distorted perception around a crisis and create the false impression that the overwhelming sentiment is negative.

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Indiana Forward
February 19, 2019

Bias Crimes Law Will Push Indiana Forward

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Public Relations
1 minute read

As Borshoff’s partners, we have supported and worked on major initiatives intended to improve the quality of life in and attract new residents to the Indy region. We’ve seen firsthand the impact Indiana’s business leaders have when we unite around a common goal.

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Corporate PR Trends
February 8, 2019

Five Corporate PR Trends For 2019

  • Posted By : Whitney Ertel/
  • 0 comments /
  • Under : Public Relations
3 minute read

While several of 2018’s major corporate PR trends – executive crises, social media tailspins and an increased focus on diversity, to name a few – carried into 2019, there are five key trends companies need to prepare for to successfully navigate their communications challenges in the year ahead.

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Is Capital One the future of branch banking?
December 4, 2018

Is Capital One The Future Of Branch Banking?

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising
2 minute read

The coffee pot in the bank branch is a familiar image. But who actually drinks the coffee? Contemporary banking is about completing a transaction and getting out. Or better yet, making deposits and checking balances on a phone at 2 a.m. But with new café-style branches, Capital One is betting on a different calculus.

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November 16, 2018

Is Your Employee Handbook Helping (Or Hurting) Your Retention Rate?

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Public Relations
3 minute read

It’s hard to recover from a bad first impression. Online daters know this. Job applicants do, too. So why don’t employers?

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Fanduel's refusal to pay out a bet it said was made in error cost it more than $82,000 worth of bad press.
September 24, 2018

Sometimes A Good Business Decision Is Bad for Business

  • Posted By : Neal Taflinger/
  • 0 comments /
  • Under : Brand Development, Public Relations
2 minute read

Last week fantasy sports site FanDuel learned that sometimes the right financial decision is the worst decision for business.

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Group working in an office
June 19, 2018

Why You Should Arm All Employees with Marketing Messages and Sales Strategies

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Brand Development
2 minute read

Aligning a company’s sales strategy across departments is no longer just a good idea, it’s imperative to driving sustainable revenue. It’s crucial to ensure everyone in your organization is working together to create the best customer experience. Removing any disconnect and creating a sense of purpose also creates accountability and improved collaboration.

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Animated coins, computer and banking info
June 12, 2018

How Community Banks Can Sell Loans to Millennials

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising
4 minute read

Maybe it’s student loans, maybe it’s the rising cost of avocados, but millennials carry a lot of debt. About two-thirds have at least $10,000 in student debt alone, and one in four millennials with $30,000 or more in debt expect to take more than 20 years to pay it off, according to a survey by ORC International.

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customer experience
June 5, 2018

Banks Must Update Digital Infrastructure to Improve Customer Experience

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Brand Development, Digital
3 minute read

Consumers have been banking online for more than 20 years, yet they regularly face outdated technical infrastructures. That frustrates users who expect an exceptional customer experience with their online bank.

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educating utility customers
May 29, 2018

How Educating Utility Customers Makes Your Organization Stronger

  • Posted By : Jennifer Dzwonar, APR/
  • 0 comments /
  • Under : Advertising, Public Relations
3 minute read

Most utilities work very hard at customer service. But to further build trust and meet shared goals, utilities need to also educate customers on resource consumption and how it impacts their rates.

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