Reputation Archives

March 3, 2022

Three Ways to Escape the Buzzword Echo Chamber

2 minute read

“Our goal is to create synergy that will help us pivot to new strategies when we utilize the talent of our right-sized organization while also finding quick wins.”

Wait, what? We’ve all read these things in internal memos or heard them come out of the mouths of leaders. And something happens when we hear these words and phrases used over and over – we check out. For me, I immediately start creating my grocery list or mentally reciting the lyrics to the last song I heard on my way into the office.

October 25, 2021

Diversity, Equity and Inclusion in Crisis Mode

2 minute read

Communicating well in a crisis is critical to maintaining good relationships with stakeholders, but what happens when the crisis is born out of diversity, equity and inclusion issues? Our most recent Shoff Chat guests shared their experience counseling clients who had to rebuild trust after a DEI crisis.

July 1, 2021

Empathy as the New Employee Engagement

3 minute read

Whether you’re a company of five people or 5,000, having engaged employees is the key to success. However, we know through research that the U.S. is experiencing an engagement crisis. And the pandemic has only complicated matters and created more barriers. But it could also be creating opportunities for more productive teams.

May 27, 2021

Employee Communications in the New Age of Hybrid Work

3 minute read

As the pandemic begins to loosen its grip on the world, many office-based companies are shifting to a hybrid approach of work-from-home/work-from-office. According to workplace research firm DORIS, the majority of office workers want this type of flexibility. Indeed, hybrid is being talked about as a once-in-a-lifetime opportunity to reset work in favor of greater employee-centricity.

March 3, 2021

Social Advocacy: Connecting Authentically with Marginalized Populations

2 minute read

Members of marginalized populations have made huge strides in the last decade to find and amplify their voices in ways that have influenced major brands. And brands are finding ways to connect with these populations to expand and deepen their relationships. In a recent Shoff Chat, our guests Mark Rademacher and Ola Ojewumi unpacked the trends and some examples of brands that are getting it right – and those that have work to do.

February 25, 2021

See Something, Say Something

4 minute read

For “my whole wide life” as I used to say as a kid, I’ve spoken up – often too much, too loud, too fast, but I spoke up. Teachers would write, “Great to have in class, but she talks to her neighbors a little too much.” As I matured, I had to learn to keep my fast brain and mouth from speaking up inappropriately. But recently, I had the opportunity to speak up and I didn’t, and I’ve regretted it ever since.

January 28, 2021

Time To Rethink Your Research Strategy

3 minute read

Last year was a year of disruption, to say the least. It challenged us to think and work differently. Disruption often leads to more efficient and effective solutions, as is the case in how to approach market research in an ever-changing world.

November 19, 2020

Key Communication Strategies to Help Employees Return to the Workplace

3 minute read

The global workforce has experienced significant disruption in 2020 related to COVID-19: many companies switched abruptly to a work-from-home protocol, while others had to quickly adapt to new health safety guidelines to keep essential workers safe. Additionally, the external economic, social, and political climate has added even more uncertainty to people’s lives.

October 26, 2020

How Sports and Attractions are Weathering the Pandemic

3 minute read

In March, Dennis Woerner, Director of Marketing with the Indianapolis Zoo and Joel Zawacki, Assistant General Manager with the Indianapolis Indians were ready for the spring season, fully prepared to welcome visitors and fans back with new and exciting experiences. But they soon realized they would have to shift gears dramatically and prepare for a different kind of season with the arrival of COVID-19.