March 3, 2021

Social Advocacy: Connecting Authentically with Marginalized Populations

2 minute read

Members of marginalized populations have made huge strides in the last decade to find and amplify their voices in ways that have influenced major brands. And brands are finding ways to connect with these populations to expand and deepen their relationships. In a recent Shoff Chat, our guests Mark Rademacher and Ola Ojewumi unpacked the trends and some examples of brands that are getting it right – and those that have work to do.

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February 25, 2021

See Something, Say Something

4 minute read

For “my whole wide life” as I used to say as a kid, I’ve spoken up – often too much, too loud, too fast, but I spoke up. Teachers would write, “Great to have in class, but she talks to her neighbors a little too much.” As I matured, I had to learn to keep my fast brain and mouth from speaking up inappropriately. But recently, I had the opportunity to speak up and I didn’t, and I’ve regretted it ever since.

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November 19, 2020

Key Communication Strategies to Help Employees Return to the Workplace

3 minute read

The global workforce has experienced significant disruption in 2020 related to COVID-19: many companies switched abruptly to a work-from-home protocol, while others had to quickly adapt to new health safety guidelines to keep essential workers safe. Additionally, the external economic, social, and political climate has added even more uncertainty to people’s lives.

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October 26, 2020

How Sports and Attractions are Weathering the Pandemic

3 minute read

In March, Dennis Woerner, Director of Marketing with the Indianapolis Zoo and Joel Zawacki, Assistant General Manager with the Indianapolis Indians were ready for the spring season, fully prepared to welcome visitors and fans back with new and exciting experiences. But they soon realized they would have to shift gears dramatically and prepare for a different kind of season with the arrival of COVID-19.

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September 14, 2020

Five Ways to Create Security-Aware Employees in Pandemic Times

3 minute read

Nearly 90 percent of all successful cyberattacks are caused by human error, yet most companies focus their attention on technology fixes instead of influencing employee behavior. That’s a mistake that’s costing companies time and money against the growing threats to information security, according to Sonja Popp-Stahly and Aaron Pritz.

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July 27, 2020

Three Ways to Embed Corporate Social Responsibility Efforts Into Your Culture | Part II

2 minute read

In a recent post, we talked about why organizations should reexamine their Corporate Social Responsibility strategies to ensure they are authentic, meaningful, and resonant with employees. In this post, we share three ways to embed CSR efforts into your culture and sustain it over time.

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July 17, 2020

Focusing on Belonging as part of D&I Strategy

3 minute read

In the current climate, where issues of racial equity are driving a national conversation, many companies are reexamining their approaches to diversity and inclusion (D&I) and acknowledging the need to ensure their efforts are not merely superficial. In a recent episode of Shoff Chats, we facilitated a discussion led by Thresette Briggs and Brandi Davis-Handy around the idea of belonging as one strategy for more authentically and meaningfully advancing D&I initiatives, and the role of communicators and business leaders in these efforts. Here are three key learnings from our chat:

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July 13, 2020

Three Reasons to Re-Examine Your Corporate Social Responsibility Efforts | Part I

2 minute read

Most companies recognize the value of being a good corporate citizen and commit to corporate social responsibility (CSR) activities through volunteer programs, corporate and employee giving, environmental initiatives and a commitment to ethical labor practices. The smartest companies are those that also use CSR programs as an opportunity to enhance employee engagement, recognizing the two areas are highly interconnected.

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