January 12, 2022

Digital Media Buying Trends in 2022

1 minute read

Many media budgets declined in 2021 as the pandemic continued to create uncertainty in the marketplace. The trend may continue in 2022, which means identifying creative ways to reach target audiences efficiently will continue to be vital. In our latest Shoff Chat, Borshoff digital media and analytics leader Jordan Overton and Q1 Media’s Ryan Blute shared upcoming trends in digital strategies that are helping marketers stay fresh and effective in the ever-changing media landscape.

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September 3, 2021

Doing Content Marketing Right

2 minute read

Everyone is talking about content, but why is it valuable and how do you ensure you’ve developed the right strategy and processes for generating good content? On a recent Shoff Chat, our guest Andi Robinson, Global Digital Content Leader for Corteva Agriscience, shared her perspectives on content marketing and the keys to building an effective content strategy, no matter how big or small your organization.

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April 8, 2021

Designing Communications for Accessibility and Inclusion

2 minute read

Ensuring your digital platforms are designed with accessibility and inclusion in mind will help your brand communicate more effectively with people – especially people with disabilities. At our most recent Shoff Chat, our guests provided insight into the importance of accessible and inclusive design as well as the barriers that can keep people from effectively interacting with a brand.

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October 26, 2020

How Sports and Attractions are Weathering the Pandemic

3 minute read

In March, Dennis Woerner, Director of Marketing with the Indianapolis Zoo and Joel Zawacki, Assistant General Manager with the Indianapolis Indians were ready for the spring season, fully prepared to welcome visitors and fans back with new and exciting experiences. But they soon realized they would have to shift gears dramatically and prepare for a different kind of season with the arrival of COVID-19.

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September 22, 2020

Celebrating International Women’s Day at My First Women-Owned Company

2 minute read

When I joined the Borshoff team last November, I didn’t initially realize this was my first time working for a women-owned business. Like many women, I’d become accustomed to the same type of male leadership we often see at the top of the corporate hierarchy. Once this realization — and the fact that Borshoff is a nationally-certified women-owned business — set in, my perspective shifted a bit. I began looking at my role through a new lens, one that empowered me to seek out projects I found personally meaningful and inspiring.

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September 14, 2020

Five Ways to Create Security-Aware Employees in Pandemic Times

3 minute read

Nearly 90 percent of all successful cyberattacks are caused by human error, yet most companies focus their attention on technology fixes instead of influencing employee behavior. That’s a mistake that’s costing companies time and money against the growing threats to information security, according to Sonja Popp-Stahly and Aaron Pritz.

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July 24, 2020

Changing Mindsets and Behaviors Through Authentic Storytelling: Honoring the 30th Anniversary of the Americans with Disabilities Act

2 minute read

For over three decades, Borshoff has had the honor and pleasure to work with the Indiana Governor’s Council for People with Disabilities (GCPD) to educate and initiate behavior change toward people with disabilities. When we first started working with the Council in 1987, we set out to create an enduring platform that would mobilize grassroots advocacy and create awareness for people with disabilities. Every year since then, Borshoff has partnered with the GCPD to create a campaign for Disability Awareness Month in March throughout Indiana. To illustrate our approach in action, we’re sharing this year’s work and some helpful resources.

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