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May 31, 2022

Why Audio Matters in Storytelling

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
2 minute read

When it comes to the finished sound of a story told through video or audio broadcast, there’s a huge difference between “ok” and “great!” Our most recent Shoff Chat guests shared their insights on the power of audio and how to get the most from the audio portion of your storytelling tactics. The team at Earshot Audio Post in Indianapolis has nearly a century of collective experience and a keen understanding of the classic as well as the cutting-edge in this area. Our guests from Earshot included Brice Bowman, Rick Such and Ben Ericsen.

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April 27, 2022

Trends and Truths About Local News Media Coverage

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
2 minute read

The news media landscape continues to change and with those changes come new challenges and opportunities for journalists and for those seeking to tell their stories through the media.

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March 3, 2022

Three Ways to Escape the Buzzword Echo Chamber

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Employee Engagement and Communications, Public Relations
2 minute read

“Our goal is to create synergy that will help us pivot to new strategies when we utilize the talent of our right-sized organization while also finding quick wins.”

Wait, what? We’ve all read these things in internal memos or heard them come out of the mouths of leaders. And something happens when we hear these words and phrases used over and over – we check out. For me, I immediately start creating my grocery list or mentally reciting the lyrics to the last song I heard on my way into the office.

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January 12, 2022

Digital Media Buying Trends in 2022

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
1 minute read

Many media budgets declined in 2021 as the pandemic continued to create uncertainty in the marketplace. The trend may continue in 2022, which means identifying creative ways to reach target audiences efficiently will continue to be vital. In our latest Shoff Chat, Borshoff digital media and analytics leader Jordan Overton and Q1 Media’s Ryan Blute shared upcoming trends in digital strategies that are helping marketers stay fresh and effective in the ever-changing media landscape.

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September 3, 2021

Doing Content Marketing Right

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
2 minute read

Everyone is talking about content, but why is it valuable and how do you ensure you’ve developed the right strategy and processes for generating good content? On a recent Shoff Chat, our guest Andi Robinson, Global Digital Content Leader for Corteva Agriscience, shared her perspectives on content marketing and the keys to building an effective content strategy, no matter how big or small your organization.

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April 8, 2021

Designing Communications for Accessibility and Inclusion

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
2 minute read

Ensuring your digital platforms are designed with accessibility and inclusion in mind will help your brand communicate more effectively with people – especially people with disabilities. At our most recent Shoff Chat, our guests provided insight into the importance of accessible and inclusive design as well as the barriers that can keep people from effectively interacting with a brand.

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January 28, 2021

Time To Rethink Your Research Strategy

  • Posted By : Dominique Gilmour/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
3 minute read

Last year was a year of disruption, to say the least. It challenged us to think and work differently. Disruption often leads to more efficient and effective solutions, as is the case in how to approach market research in an ever-changing world.

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October 26, 2020

How Sports and Attractions are Weathering the Pandemic

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Crisis Management, Digital and Web
3 minute read

In March, Dennis Woerner, Director of Marketing with the Indianapolis Zoo and Joel Zawacki, Assistant General Manager with the Indianapolis Indians were ready for the spring season, fully prepared to welcome visitors and fans back with new and exciting experiences. But they soon realized they would have to shift gears dramatically and prepare for a different kind of season with the arrival of COVID-19.

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September 28, 2020

Using Talents to Elevate Voices That Need to Be Heard

  • Posted By : Aaron Scamihorn/
  • 0 comments /
  • Under : Advertising
3 minute read

Aaron Scamihorn, senior art director at Borshoff, shares his talents to help elevate important voices as a way to inspire social progress.

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September 22, 2020

Celebrating International Women’s Day at My First Women-Owned Company

  • Posted By : Jess Staldine/
  • 0 comments /
  • Under : Employee Engagement and Communications
2 minute read

When I joined the Borshoff team last November, I didn’t initially realize this was my first time working for a women-owned business. Like many women, I’d become accustomed to the same type of male leadership we often see at the top of the corporate hierarchy. Once this realization — and the fact that Borshoff is a nationally-certified women-owned business — set in, my perspective shifted a bit. I began looking at my role through a new lens, one that empowered me to seek out projects I found personally meaningful and inspiring.

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Shoff Chats

Learn more about our virtual content series for professionals seeking to connect and learn from their peers.

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Recent Posts
  • Five Questions an RFP Response Won’t Answer
  • Stop Trying to Reason with Emotional Decision Makers
  • Why Audio Matters in Storytelling
  • Trends and Truths About Local News Media Coverage
  • Can marketing (to your employees) save your organization?

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