Using Talents to Elevate Voices That Need to Be Heard
3 minute read
Aaron Scamihorn, senior art director at Borshoff, shares his talents to help elevate important voices as a way to inspire social progress.
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Celebrating International Women’s Day at My First Women-Owned Company
2 minute read
When I joined the Borshoff team last November, I didn’t initially realize this was my first time working for a women-owned business. Like many women, I’d become accustomed to the same type of male leadership we often see at the top of the corporate hierarchy. Once this realization — and the fact that Borshoff is a nationally-certified women-owned business — set in, my perspective shifted a bit. I began looking at my role through a new lens, one that empowered me to seek out projects I found personally meaningful and inspiring.
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Five Ways to Create Security-Aware Employees in Pandemic Times
3 minute read
Nearly 90 percent of all successful cyberattacks are caused by human error, yet most companies focus their attention on technology fixes instead of influencing employee behavior. That’s a mistake that’s costing companies time and money against the growing threats to information security, according to Sonja Popp-Stahly and Aaron Pritz.
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Advertising During Political Windows
2 minute read
When placing TV or radio ads during a political window, it’s important that marketers are aware that their spots may be bumped for a political ad.
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Changing Mindsets and Behaviors Through Authentic Storytelling: Honoring the 30th Anniversary of the Americans with Disabilities Act
2 minute read
For over three decades, Borshoff has had the honor and pleasure to work with the Indiana Governor’s Council for People with Disabilities (GCPD) to educate and initiate behavior change toward people with disabilities. When we first started working with the Council in 1987, we set out to create an enduring platform that would mobilize grassroots advocacy and create awareness for people with disabilities. Every year since then, Borshoff has partnered with the GCPD to create a campaign for Disability Awareness Month in March throughout Indiana. To illustrate our approach in action, we’re sharing this year’s work and some helpful resources.
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Utility Marketing that Works: It’s Not About You
3 minute read
How often do people really think about their utility company? For most customers, it’s usually two times: When the power goes out or it’s time to pay their bill.
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Sports and Entertainment Marketing When The Gates Are Closed
3 minute read
Every sports fan across the GLOBE watched in agony as leagues and events slowly, but surely, began pulling back. At first, the NHL decided to take a little break. March Madness still planned on having its shining moment. Plenty of time before The Masters opening tee. Baseball’s Opening Day was still on track.
Then one by one, they all vanished.
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John Ferguson Loves Geico Ads
2 minute read
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
Micah Sitzman’s Favorite Ad Highlights The High Life
2 minute read
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
JCVD’s Epic Split Is Ashleigh Lay’s Favorite Ad
1 minute read
Even though I access almost everything from the internet, I must admit I do my best to avoid being served ads. But when you work in advertising, friends and coworkers tell you about memorable and creative ads. For example, do you remember the “Epic Split” video from Volvo? Of course you do.