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April 13, 2023

The Dirty Little Secret About PR

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Brand Development, Crisis Management, Digital and Web, Public Relations
2 minute read

Most business executives would tell you what they want from public relations is visibility. But what they’re really seeking is credibility. They want third party validation. They want trust.

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March 8, 2023

Telling the Stories of Black Women and Girls

  • Posted By : Jennifer Dzwonar, APR/
  • 0 comments /
  • Under : Crisis Management, Employee Engagement and Communications, Public Relations
3 minute read

Occasionally, you meet someone and think, “Wow, that person is really going places.” You can see them rising in the ranks of our community’s corporate, political or leadership structure, or rising to a role in a national organization and making waves across the country. That was my reaction when I first heard Tamara Winfrey-Harris speak at a Women’s Fund of Central Indiana event. Her content and presentation style gave the feeling she breathed rarefied air, and we were blessed to be in her presence. There was no arrogance or ego, just the sense that we would all benefit from listening.

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October 26, 2022

Leveraging Glassdoor for your Employer Brand

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Brand Development, Digital and Web, Employee Engagement and Communications
2 minute read

Now more than ever, prospective employees value transparency and authenticity as they consider where they want to spend their careers. Smart employers recognize that they can and should control their employer brand through their own website, job postings, social media and other channels, but what about channels you can’t control, like Glassdoor?

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May 31, 2022

Why Audio Matters in Storytelling

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
2 minute read

When it comes to the finished sound of a story told through video or audio broadcast, there’s a huge difference between “ok” and “great!” Our most recent Shoff Chat guests shared their insights on the power of audio and how to get the most from the audio portion of your storytelling tactics. The team at Earshot Audio Post in Indianapolis has nearly a century of collective experience and a keen understanding of the classic as well as the cutting-edge in this area. Our guests from Earshot included Brice Bowman, Rick Such and Ben Ericsen.

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April 27, 2022

Trends and Truths About Local News Media Coverage

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
2 minute read

The news media landscape continues to change and with those changes come new challenges and opportunities for journalists and for those seeking to tell their stories through the media.

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March 3, 2022

Three Ways to Escape the Buzzword Echo Chamber

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Employee Engagement and Communications, Public Relations
2 minute read

“Our goal is to create synergy that will help us pivot to new strategies when we utilize the talent of our right-sized organization while also finding quick wins.”

Wait, what? We’ve all read these things in internal memos or heard them come out of the mouths of leaders. And something happens when we hear these words and phrases used over and over – we check out. For me, I immediately start creating my grocery list or mentally reciting the lyrics to the last song I heard on my way into the office.

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January 12, 2022

Digital Media Buying Trends in 2022

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
1 minute read

Many media budgets declined in 2021 as the pandemic continued to create uncertainty in the marketplace. The trend may continue in 2022, which means identifying creative ways to reach target audiences efficiently will continue to be vital. In our latest Shoff Chat, Borshoff digital media and analytics leader Jordan Overton and Q1 Media’s Ryan Blute shared upcoming trends in digital strategies that are helping marketers stay fresh and effective in the ever-changing media landscape.

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September 3, 2021

Doing Content Marketing Right

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
2 minute read

Everyone is talking about content, but why is it valuable and how do you ensure you’ve developed the right strategy and processes for generating good content? On a recent Shoff Chat, our guest Andi Robinson, Global Digital Content Leader for Corteva Agriscience, shared her perspectives on content marketing and the keys to building an effective content strategy, no matter how big or small your organization.

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April 8, 2021

Designing Communications for Accessibility and Inclusion

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
2 minute read

Ensuring your digital platforms are designed with accessibility and inclusion in mind will help your brand communicate more effectively with people – especially people with disabilities. At our most recent Shoff Chat, our guests provided insight into the importance of accessible and inclusive design as well as the barriers that can keep people from effectively interacting with a brand.

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January 28, 2021

Time To Rethink Your Research Strategy

  • Posted By : Dominique Gilmour/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
3 minute read

Last year was a year of disruption, to say the least. It challenged us to think and work differently. Disruption often leads to more efficient and effective solutions, as is the case in how to approach market research in an ever-changing world.

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Recent Posts
  • The Dirty Little Secret About PR
  • Telling the Stories of Black Women and Girls
  • Small Businesses, Significant Connections
  • Words Matter: How to Get on the Same Page With Your Customers
  • Art in the City

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