Most utilities work very hard at customer service. But to further build trust and meet shared goals, utilities need to also educate customers on resource consumption and how it impacts their rates.
In our last post we discussed the importance of building relationships with news media and having a strategy for interacting with them. This post is about executing that strategy through interviews.
As you learned in our last post, having a spokesperson who represents your company is critical. He or she embodies your mission, gives a personality to your company and serves as the face of your organization.
It is critical to have an effective spokesperson represent your organization. He or she embodies your mission, gives a personality to your company and serves as the face of your organization.
From social media gaffes to federal investigations, hacked computers and airline mishaps, the last year has seen one public relations crisis after another. Every situation is different, but many share one feature – the first response was poor.
Executing a media relations strategy is a lot like any new marketing campaign – it requires research, planning, execution and evaluation. Here are five things I’d tell anyone seeking the media relations expertise of Borshoff.
- Mandatory Training Doesn’t Have to Be Awful. Boost Retention With These Tips.
- Why You Should Arm All Employees with Marketing Messages and Sales Strategies
- How Community Banks Can Sell Loans to Millennials
- Banks Must Update Digital Infrastructure to Improve Customer Experience
- How Educating Customers Makes Your Utility Stronger