Most business executives would tell you what they want from public relations is visibility. But what they’re really seeking is credibility. They want third party validation. They want trust.Read More
During a prospective client’s agency vetting process, the question sometimes comes up – “Are you working with any other (insert industry) clients?” The way I see it, people ask this question for different reasons…Read More
At its core, public relations is about fostering and building relationships between organizations and their key stakeholders. We’ve achieved the greatest success in meeting our clients’ objectives when they embrace our agency as a true communications partner. And, just like any other relationship, if you invest the time, you’ll reap the benefits – and see the results from your PR agency. Here are just a few examples.Read More
Have you reached the point of needing to hire an agency? Or, perhaps you already have one, but feel the need to make a change? What do you do now? Conventional thinking might suggest an RFP is the right way to go to find a new agency partner. That’s one way, but not the only way, and it might not reveal what you hope or need, relative to potential partners.Read More
The news media has been one of the industries most challenged during the past few months. Pandemic-fueled newsroom layoffs, furlough weeks and frenzied, 24-hour news cycles, have overwhelmed the journalists that remain.Read More
3 minute read
Organizations are run by people. So, when organizations find themselves in the midst of a sticky situation, they often react as individuals do—emotionally and with more attention on the negative than the positive. But negative feedback, even a lot of negative feedback, can create a distorted perception around a crisis and create the false impression that the overwhelming sentiment is negative.
2 minute read
The coffee pot in the bank branch is a familiar image. But who actually drinks the coffee? Contemporary banking is about completing a transaction and getting out. Or better yet, making deposits and checking balances on a phone at 2 a.m. But with new café-style branches, Capital One is betting on a different calculus.
3 minute read
The average cost for a day in the ballpark for two people is just over $75. This includes tickets, hot dogs, beverages and parking to a major league baseball game. While some professional sports and MLB teams do a great job offering lower ticket price options, the teams ultimately rely on the star power of the players, the excitement of current events and the team’s winning record to drive ticket sales and attendance.
3 minute read
Most utilities work very hard at customer service. But to further build trust and meet shared goals, utilities need to also educate customers on resource consumption and how it impacts their rates.
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