Picture your customer.
Who is the person most likely to purchase your product or service? How old is he or she? Where do they live? What is their life like? What do they value? What problems do they need solved?
Roughly once per week, a prospective client asks for a specific deliverable, say, a website, a brochure or some other marketing vehicle. While the ask is certainly flattering, that’s not how Borshoff approaches brand development. Read More
The goals were clear when “The Greenes,” our fictional energy-conscious family, returned in spring 2017 for their second campaign: drive NIPSCO’s customers to request home energy assessments and recycle inefficient appliances.
Can we all stop using the word “branding?”
It has wormed its way out of the business community and into pop culture. Now athletes and Instagram influencers talk about “branding” themselves and I find myself wondering what they’re talking about.
When Whitney Pflanzer returned to Borshoff after maternity leave she had to learn how to balance motherhood and her career. Literally.
Jennifer Young Dzwonar, Katherine Coble, Karen Alter, and Jennifer Berry (left to right) traveled different paths to and within Borshoff, and each brings a distinct personality and skillset to the job. But all arrived at the same place: principals, partners, boss ladies, Borshoff owners.
Once a year, local designers – more than 70 this time – remix and re-imagine movie posters for the Bigger Picture Show, a silent auction fund raiser for Indy Film Fest.
In 2014, Kiwanis International asked Borshoff to help publicize its 100th anniversary. The international service organization had a lot of stories to tell. Too many, actually.
When long-time Borshoff managing principal Susan Matthews announced she’d be retiring in the summer of 2015, we started thinking about our next chapter.
For more than 30 years, Borshoff has collaborated with the Indiana Governor’s Council for People with Disabilities. And each March, we help produce materials to celebrate Disability Awareness Month.