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Does your marketing make your bank look outdated and inferior?
December 14, 2018

Does Your Bank’s Marketing Make You Look Outdated & Inconvenient?

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
4 minute read

Does your marketing sell the advantages of working with your regional bank or credit union? Or does it reinforce negative stereotypes that prevent people from doing business with you?

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This Kmart at makes Megan Fisher ship her pants.
December 12, 2018

Megan Fisher Ships Her Pants Every Time She Sees This Ad

  • Posted By : Megan Fisher/
  • 0 comments /
  • Under : Advertising
2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time. 

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Boston Pizza wing commercial
December 5, 2018

Justin Wojtowicz’s Favorite Ad Delivers An Unexpectedly Nice Gilmorgan

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising
2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time. 

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Is Capital One the future of branch banking?
December 4, 2018

Is Capital One The Future Of Branch Banking?

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising
2 minute read

The coffee pot in the bank branch is a familiar image. But who actually drinks the coffee? Contemporary banking is about completing a transaction and getting out. Or better yet, making deposits and checking balances on a phone at 2 a.m. But with new café-style branches, Capital One is betting on a different calculus.

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Taco Bell breakfast defectors
November 30, 2018

This Ad Made Aaron Scamihorn Consider Eating At Taco Bell

  • Posted By : Aaron Scamihorn/
  • 0 comments /
  • Under : Advertising
2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time. 

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Macy's made a tear-jerker about an astronaut mom.
November 19, 2018

Karen Alter’s Favorite Ad Brings People Together In Meaningful Ways

  • Posted By : Karen Alter, ABC/
  • 0 comments /
  • Under : Advertising
2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time. 

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This Nike ad says more with less.
November 14, 2018

Joe Golc’s Favorite Ad Inspires Him to Say More With Less

  • Posted By : Joe Golc/
  • 0 comments /
  • Under : Advertising
2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.  

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This ad changed the marketing industry.
November 9, 2018

Neal Taflinger’s Favorite Ad Transports Him Somewhere West Of Laramie

  • Posted By : Neal Taflinger/
  • 0 comments /
  • Under : Advertising
2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.  

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Samsung's Do What You Can't campaign
November 2, 2018

Sean Chen’s Favorite Ad Inspires Him To Do What He Can’t

  • Posted By : Sean Chen/
  • 0 comments /
  • Under : Advertising
1 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time. 

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November 1, 2018

How To Keep Your Utility Marketing From Being Utilitarian

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising
2 minute read

The average consumer might have fewer choices for energy and water providers than, say, stores to buy clothes or cars. But utility marketing shouldn’t take that for granted. It’s important to articulate the value that you deliver to them and build and reinforce your customer relationships, and that requires utilities to go beyond running perfunctory brand campaigns and start putting the same care into marketing as B2C organizations in competitive industries.

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