Derek Finds A Tree
1 minute read
Following on the heels of 2016’s critically hailed short, “Hand Turkey,” Borshoff delivers the second installment of our holiday triptych, “Derek Finds A Tree.”
It’s Beer:30 Somewhere
1 minute read
There are only so many perfect Fridays; inclement weather, end of week deadlines, or team building exercises could be lurking around the corner. Any of those could spoil routine Friday trips to Sun King Brewery, our new neighbor down Ohio Street.
How To Find the Right Agency Partner Without Using RFPs
3 minute read
Is your company’s standard protocol to issue an RFP when you’re looking for a new agency partner? If so, why?
How To Create Revealing Customer Personas
2 minute read
Picture your customer.
Who is the person most likely to purchase your product or service? How old is he or she? Where do they live? What is their life like? What do they value? What problems do they need solved?
How Borshoff Approaches Brand Development
3 minute read
Roughly once per week, a prospective client asks for a specific deliverable, say, a website, a brochure or some other marketing vehicle. While the ask is certainly flattering, that’s not how Borshoff approaches brand development. Read More
An Assessment of NIPSCO’s Energy Assessments
1 minute read
The goals were clear when “The Greenes,” our fictional energy-conscious family, returned in spring 2017 for their second campaign: drive NIPSCO’s customers to request home energy assessments and recycle inefficient appliances.
Stop Using The Word “Branding”
1 minute read
Can we all stop using the word “branding?”
It has wormed its way out of the business community and into pop culture. Now athletes and Instagram influencers talk about “branding” themselves and I find myself wondering what they’re talking about.
Borshoff’s ‘Bring Your Baby To Work’ Program Is All Grown Up
5 minute read
When Whitney Pflanzer returned to Borshoff after maternity leave she had to learn how to balance motherhood and her career. Literally.
Meet Borshoff’s Boss Ladies
5 minute read
Jennifer Young Dzwonar, Katherine Coble, Karen Alter, and Jennifer Berry (left to right) traveled different paths to and within Borshoff, and each brings a distinct personality and skillset to the job. But all arrived at the same place: principals, partners, boss ladies, Borshoff owners.
Borshoff Designers Make Noise For Bigger Picture Show
Once a year, local designers – more than 70 this time – remix and re-imagine movie posters for the Bigger Picture Show, a silent auction fund raiser for Indy Film Fest.