The average consumer might have fewer choices for energy and water providers than, say, stores to buy clothes or cars. But utility marketing shouldn’t take that for granted. It’s important to articulate the value that you deliver to them and build and reinforce your customer relationships, and that requires utilities to go beyond running perfunctory brand campaigns and start putting the same care into marketing as B2C organizations in competitive industries.
The average cost for a day in the ballpark for two people is just over $75. This includes tickets, hot dogs, beverages and parking to a major league baseball game. While some professional sports and MLB teams do a great job offering lower ticket price options, the teams ultimately rely on the star power of the players, the excitement of current events and the team’s winning record to drive ticket sales and attendance.
Maybe it’s student loans, maybe it’s the rising cost of avocados, but millennials carry a lot of debt. About two-thirds have at least $10,000 in student debt alone, and one in four millennials with $30,000 or more in debt expect to take more than 20 years to pay it off, according to a survey by ORC International.
Most utilities work very hard at customer service. But to further build trust and meet shared goals, utilities need to also educate customers on resource consumption and how it impacts their rates.