Advertising Archives - Page 5 of 11

August 31, 2020

Advertising During Political Windows

2 minute read

When placing TV or radio ads during a political window, it’s important that marketers are aware that their spots may be bumped for a political ad.

August 17, 2020

Tips for Video Production During a Pandemic

3 minute read

COVID-19 has impacted many facets of agency life, from moving to virtual team and client meetings to the way we execute campaigns. One of the most important things we’ve learned is to navigate video production in a safe and efficient way, while also maintaining the level of quality and client communication we strive to offer throughout a “normal” shoot day.

July 24, 2020

Changing Mindsets and Behaviors Through Authentic Storytelling: Honoring the 30th Anniversary of the Americans with Disabilities Act

2 minute read

For over three decades, Borshoff has had the honor and pleasure to work with the Indiana Governor’s Council for People with Disabilities (GCPD) to educate and initiate behavior change toward people with disabilities. When we first started working with the Council in 1987, we set out to create an enduring platform that would mobilize grassroots advocacy and create awareness for people with disabilities. Every year since then, Borshoff has partnered with the GCPD to create a campaign for Disability Awareness Month in March throughout Indiana. To illustrate our approach in action, we’re sharing this year’s work and some helpful resources.

June 29, 2020

How TV and Digital Streaming are Coming Together

4 minute read

Today’s data shows traditional TV viewing is still king; however, year-over-year we continue to see growth of households streaming video via TV-connected devices, such as Apple TV, Roku and game consoles, to name a few. This contributes to the idea that more and more people are doing away with the traditional cable/satellite services due to cost and negative experiences.

June 22, 2020

Utility Marketing that Works: It’s Not About You

3 minute read

How often do people really think about their utility company? For most customers, it’s usually two times: When the power goes out or it’s time to pay their bill.

May 28, 2020

Now Is the Time for Banks to Actually Relate to Their Customers

3 minute read

Community banks and credit unions have always been ahead of big banks when it comes to developing relationships with everyday customers/members. Yet, many consumers haven’t been looking to establish a relationship, viewing the partnership in a more transactional manner. Customers simply want to be able to access their money whenever they want – branches near to work or home (even though they rarely go inside), convenient ATMs (even though they don’t use them as often as they think) and a solid mobile/online banking experience.

April 27, 2020

Sports and Entertainment Marketing When The Gates Are Closed

3 minute read

Every sports fan across the GLOBE watched in agony as leagues and events slowly, but surely, began pulling back. At first, the NHL decided to take a little break. March Madness still planned on having its shining moment. Plenty of time before The Masters opening tee. Baseball’s Opening Day was still on track.

Then one by one, they all vanished.

May 22, 2019

Team Snake or Team Sloth – Pick Your Side at the Indianapolis Zoo

5 minute read

We were so excited when we heard that not one, but two new species were coming to the Indianapolis Zoo this summer. And when we learned they were adorable sloths and captivating snakes, we were downright giddy.

March 18, 2019

Build Trust by Building Your Bank Customers’ Financial Literacy

1 minute read

Financial literacy in the U.S. is notoriously poor and declining. Most people want to understand financial terms and techniques, but only five U.S. states require financial education in high school; Indiana is not one of them. That means financial literacy is left to customers themselves, who rely on whatever information they find online or from people close to them.