How To Keep Your Utility Marketing From Being Utilitarian
2 minute read
The average consumer might have fewer choices for energy and water providers than, say, stores to buy clothes or cars. But utility marketing shouldn’t take that for granted. It’s important to articulate the value that you deliver to them and build and reinforce your customer relationships, and that requires utilities to go beyond running perfunctory brand campaigns and start putting the same care into marketing as B2C organizations in competitive industries.
