Advertising Archives | Page 3 of 7

November 30, 2018

This Ad Made Aaron Scamihorn Consider Eating At Taco Bell

2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.

Macy's made a tear-jerker about an astronaut mom.

November 19, 2018

Karen Alter’s Favorite Ad Brings People Together In Meaningful Ways

2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.

November 14, 2018

Joe Golc’s Favorite Ad Inspires Him to Say More With Less

2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.

November 9, 2018

Neal Taflinger’s Favorite Ad Transports Him Somewhere West Of Laramie

2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.

November 2, 2018

Sean Chen’s Favorite Ad Inspires Him To Do What He Can’t

1 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.

November 1, 2018

How To Keep Your Utility Marketing From Being Utilitarian

2 minute read

The average consumer might have fewer choices for energy and water providers than, say, stores to buy clothes or cars. But utility marketing shouldn’t take that for granted. It’s important to articulate the value that you deliver to them and build and reinforce your customer relationships, and that requires utilities to go beyond running perfunctory brand campaigns and start putting the same care into marketing as B2C organizations in competitive industries.

Major league sports franchises can learn a lot from the minor leagues.

October 30, 2018

Major Leagues Can Learn From Minor League Marketing

3 minute read

The average cost for a day in the ballpark for two people is just over $75. This includes tickets, hot dogs, beverages and parking to a major league baseball game. While some professional sports and MLB teams do a great job offering lower ticket price options, the teams ultimately rely on the star power of the players, the excitement of current events and the team’s winning record to drive ticket sales and attendance.