The writer will tell you the script is everything. A composer favors the music. Other folks say it’s the deal, the selling proposition. But the fact is, nothing has a greater effect on the ultimate outcome — whether you succeed in connecting with the audience or not — than the human voice your audience will hear.
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Ensuring your digital platforms are designed with accessibility and inclusion in mind will help your brand communicate more effectively with people – especially people with disabilities. At our most recent Shoff Chat, our guests provided insight into the importance of accessible and inclusive design as well as the barriers that can keep people from effectively interacting with a brand.
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Depending on which scientific study you believe to be true, the human attention span is anywhere between 2-8 seconds. So, basically, I’ve grabbed your attention by now, or you’re out. Fingers crossed!
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Having worked for multiple agencies over the past two decades, I’ve seen many approaches and styles to winning new business. Knowing how important this decision is, and how difficult it can be to make, these key questions can help you choose the agency partner that is right for you.
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People with disabilities make up the largest minority in the United States. One in four adults lives with some type of disability. I actually have a learning disability, so I understand the experience of growing up struggling and fighting to adapt to learning and work environments that don’t create a safe or accessible experience for the way my brain functions.
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Last year was a year of disruption, to say the least. It challenged us to think and work differently. Disruption often leads to more efficient and effective solutions, as is the case in how to approach market research in an ever-changing world.
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In March, Dennis Woerner, Director of Marketing with the Indianapolis Zoo and Joel Zawacki, Assistant General Manager with the Indianapolis Indians were ready for the spring season, fully prepared to welcome visitors and fans back with new and exciting experiences. But they soon realized they would have to shift gears dramatically and prepare for a different kind of season with the arrival of COVID-19.
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Aaron Scamihorn, senior art director at Borshoff, shares his talents to help elevate important voices as a way to inspire social progress.
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The work we do is social. Maybe composing symphonies or painting a masterpiece is different. But the marketing creative process is collaborative — there’s no solitary genius holed up in a room, churning out brilliance all by him – or herself.
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When placing TV or radio ads during a political window, it’s important that marketers are aware that their spots may be bumped for a political ad.
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