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June 29, 2020

How TV and Digital Streaming are Coming Together

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Digital and Web
4 minute read

Today’s data shows traditional TV viewing is still king; however, year-over-year we continue to see growth of households streaming video via TV-connected devices, such as Apple TV, Roku and game consoles, to name a few. This contributes to the idea that more and more people are doing away with the traditional cable/satellite services due to cost and negative experiences.

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June 22, 2020

Utility Marketing that Works: It’s Not About You

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising
3 minute read

How often do people really think about their utility company? For most customers, it’s usually two times: When the power goes out or it’s time to pay their bill.

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May 28, 2020

Now Is the Time for Banks to Actually Relate to Their Customers

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising
3 minute read

Community banks and credit unions have always been ahead of big banks when it comes to developing relationships with everyday customers/members. Yet, many consumers haven’t been looking to establish a relationship, viewing the partnership in a more transactional manner. Customers simply want to be able to access their money whenever they want – branches near to work or home (even though they rarely go inside), convenient ATMs (even though they don’t use them as often as they think) and a solid mobile/online banking experience.

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April 27, 2020

Sports and Entertainment Marketing When The Gates Are Closed

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising
3 minute read

Every sports fan across the GLOBE watched in agony as leagues and events slowly, but surely, began pulling back. At first, the NHL decided to take a little break. March Madness still planned on having its shining moment. Plenty of time before The Masters opening tee. Baseball’s Opening Day was still on track.

Then one by one, they all vanished.

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May 22, 2019

Team Snake or Team Sloth – Pick Your Side at the Indianapolis Zoo

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Digital and Web

5 minute read

We were so excited when we heard that not one, but two new species were coming to the Indianapolis Zoo this summer. And when we learned they were adorable sloths and captivating snakes, we were downright giddy.

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Financial Literacy
March 18, 2019

Build Trust by Building Your Bank Customers’ Financial Literacy 

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising

1 minute read

Financial literacy in the U.S. is notoriously poor and declining. Most people want to understand financial terms and techniques, but only five U.S. states require financial education in high school; Indiana is not one of them. That means financial literacy is left to customers themselves, who rely on whatever information they find online or from people close to them. 

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Geico Ads
January 30, 2019

John Ferguson Loves Geico Ads

  • Posted By : John Ferguson/
  • 0 comments /
  • Under : Advertising

2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.

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Micah Sitzman's favorite ad campaign
January 16, 2019

Micah Sitzman’s Favorite Ad Highlights The High Life

  • Posted By : Micah Sitzman/
  • 0 comments /
  • Under : Advertising

2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time. 

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Ashleigh Lay loves Jean-Claude Van Damme's epic split
January 10, 2019

JCVD’s Epic Split Is Ashleigh Lay’s Favorite Ad

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising

1 minute read

Even though I access almost everything from the internet, I must admit I do my best to avoid being served ads. But when you work in advertising, friends and coworkers tell you about memorable and creative ads. For example, do you remember the “Epic Split” video from Volvo? Of course you do. 

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December 17, 2018

Print’s Not Dead If You Know How To Use It

  • Posted By : Steve Beard/
  • 0 comments /
  • Under : Advertising, Brand Development

Print media is lurking in your mailbox. It might already be in your home, showing up at your door day after day, or in your library stacked as neatly as the shelves. But wait—isn’t print dead? 

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