Dominique Gilmour’s Favorite Ad Fuels A Culture of Unbiased Love
2 minute read
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
Bring Peace To Your Dinner Table With Fry-bery
2 minute read
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
Steve Beard’s Favorite Ad Is Simple And Perfect
1 minute read
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
How Community Banks Can Sell Loans to Millennials
4 minute read
Maybe it’s student loans, maybe it’s the rising cost of avocados, but millennials carry a lot of debt. About two-thirds have at least $10,000 in student debt alone, and one in four millennials with $30,000 or more in debt expect to take more than 20 years to pay it off, according to a survey by ORC International.
How Educating Utility Customers Makes Your Organization Stronger
3 minute read
Most utilities work very hard at customer service. But to further build trust and meet shared goals, utilities need to also educate customers on resource consumption and how it impacts their rates.
The Key to Happy Utility Customers? Initiative
3 minute read
When running an electricity, gas or water company, customers generally don’t think of you or reach out to you unless they’re discouraged and having problems.
Five Ways Hospital Marketing Can Reach A Wider Audience
3 minute read
Borshoff has spent decades helping hospitals forge lasting relationships with patients, families and communities. Here are five strategies to help your hospital grow stronger connections with the people you serve:
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Marketing Implications Of A Female-Driven Healthcare Economy
2 minute read
Would it surprise you to know that healthcare spending accounts for 17.9 percent of the U.S. economy? Staggering, huh? And women drive a majority of that spending by making the majority of healthcare decisions, not only for themselves, but also for family. In fact, 59 percent of women make healthcare decisions for others.
Why Healthcare Marketers Need To Think Like Retail Marketers
2 minute read
Things were different in the days before the Internet.
Of course, you knew that.
Four Ways To Find The Right Agency Partner Using RFPs (If You Have To)
5 minute read
Before you issue your next RFP to select an agency partner, stop and ask, “why.” Are you legally required to issue RFPs? Do your bylaws require it? Or is it just the way it’s always been done? If it’s not required, consider these reasons to ditch RFPs. If it is required, read on for four ways to find the right agency partner using RFPs.