Advertising Archives | Page 3 of 7

November 1, 2018

How To Keep Your Utility Marketing From Being Utilitarian

2 minute read

The average consumer might have fewer choices for energy and water providers than, say, stores to buy clothes or cars. But utility marketing shouldn’t take that for granted. It’s important to articulate the value that you deliver to them and build and reinforce your customer relationships, and that requires utilities to go beyond running perfunctory brand campaigns and start putting the same care into marketing as B2C organizations in competitive industries.

Major league sports franchises can learn a lot from the minor leagues.

October 30, 2018

Major Leagues Can Learn From Minor League Marketing

3 minute read

The average cost for a day in the ballpark for two people is just over $75. This includes tickets, hot dogs, beverages and parking to a major league baseball game. While some professional sports and MLB teams do a great job offering lower ticket price options, the teams ultimately rely on the star power of the players, the excitement of current events and the team’s winning record to drive ticket sales and attendance.

October 24, 2018

Dominique Gilmour’s Favorite Ad Fuels A Culture of Unbiased Love

2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.

Adam Hoover's favorite ad takes the shame out of dinner table bribery.

October 17, 2018

Bring Peace To Your Dinner Table With Fry-bery

2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.

October 12, 2018

Steve Beard’s Favorite Ad Is Simple And Perfect

1 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.

Animated coins, computer and banking info

June 12, 2018

How Community Banks Can Sell Loans to Millennials

4 minute read

Maybe it’s student loans, maybe it’s the rising cost of avocados, but millennials carry a lot of debt. About two-thirds have at least $10,000 in student debt alone, and one in four millennials with $30,000 or more in debt expect to take more than 20 years to pay it off, according to a survey by ORC International.

May 29, 2018

How Educating Utility Customers Makes Your Organization Stronger

3 minute read

Most utilities work very hard at customer service. But to further build trust and meet shared goals, utilities need to also educate customers on resource consumption and how it impacts their rates.

May 22, 2018

The Key to Happy Utility Customers? Initiative

3 minute read

When running an electricity, gas or water company, customers generally don’t think of you or reach out to you unless they’re discouraged and having problems.

March 22, 2018

Five Ways Hospital Marketing Can Reach A Wider Audience

3 minute read

Borshoff has spent decades helping hospitals forge lasting relationships with patients, families and communities. Here are five strategies to help your hospital grow stronger connections with the people you serve:

March 5, 2018

Marketing Implications Of A Female-Driven Healthcare Economy

2 minute read

Would it surprise you to know that healthcare spending accounts for 17.9 percent of the U.S. economy? Staggering, huh? And women drive a majority of that spending by making the majority of healthcare decisions, not only for themselves, but also for family. In fact, 59 percent of women make healthcare decisions for others.

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The Key to Happy Utility Customers? Initiative

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