The State Of The Real Estate
1 minute read
Tucker wanted to motivate their sales associates with a monthly update of homebuying facts, figures and trends. We designed an eye-catching infographic with serious curb appeal.
Find Your Brand’s Cinderella Story
2 minute read
As the majority of the country sets fire to their NCAA brackets, let’s think about how you can inspire people to hop on board your brandwagon.
No matter what your seeding is in the eyes of customers.
What To Expect When You Need Media Relations Help
2 minute read
Executing a media relations strategy is a lot like any new marketing campaign – it requires research, planning, execution and evaluation. Here are five things I’d tell anyone seeking the media relations expertise of Borshoff.
Taking The Long View
2 minute read
It’s fairly well documented that early childhood education has a lasting, positive impact on a child’s success in life.
Leap Day 2016 Is Officially “Make the Leap” Day In Indy
1 minute read
INDIANAPOLIS – Mayor Joe Hogsett, together with Jump IN for Healthy Kids, has officially declared Feb. 29, 2016, (Leap Day) as “Make the Leap for Healthy Kids Day.”
Jeff Morris Promoted To Vice President
Borshoff has named Jeff Morris a vice president in addition to his role as one of the agency’s creative directors.
Culture Meets Career Goals
2 minute read
As a sophomore at Ball State University, I had the opportunity to give a campus tour to a unique group of students. This tour was different than others because it was for a group of prospective Hispanic students who would all be the first in their families to attend college. When I asked what they were interested in studying and what they were looking for in a university, their options for majors and minors were unlimited – and so were their goals and ambitions.
The Most Important Truth In Advertising
3 minute read
This past summer, I had the opportunity to attend a conference where Luke Sullivan was the keynote speaker. For those of you not familiar with Luke, he’s the author of the modern advertising bible: Hey Whipple, Squeeze This.
Social Media And Public Infrastructure: Paradigm Is Shifting From Informing To Educating To Taking Action
2 minute read
I’ve spent the better part of my career communicating about road and sewer construction. Glamorous, I know, but it’s important to educate residents about publicly funded projects.
Central Indiana Home Sales Up In December
2 minute read
INDIANAPOLIS – The year finished on a high note, with 2015 showing an 8 percent increase in pended home sales over 2014, according to F.C. Tucker Company statistics of the nine-county central Indiana region. More than 31,000 homes sold in 2015, up from approximately 29,000 last year. The average selling price of a home also rose each month of the year as available inventory declined during 11 months of 2015.