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How Do You Prepare For A Media Interview
October 16, 2017

How Do You Prepare For A Media Interview

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Public Relations
2 minute read

In our last post we discussed the importance of building relationships with news media and having a strategy for interacting with them. This post is about executing that strategy through interviews.

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Why Should A Spokesperson Build Relationships With The News Media
October 9, 2017

Why A Spokesperson Should Build Relationships With The News Media

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Public Relations

As you learned in our last post, having a spokesperson who represents your company is critical. He or she embodies your mission, gives a personality to your company and serves as the face of your organization.

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Why Is It Critical to Have An Effective Spokesperson
October 2, 2017

Why It’s Critical to Have An Effective Spokesperson

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Public Relations
2 minute read

It is critical to have an effective spokesperson represent your organization. He or she embodies your mission, gives a personality to your company and serves as the face of your organization.

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July 31, 2017

Borshoff’s ‘Bring Your Baby To Work’ Program Is All Grown Up

  • Posted By : Neal Taflinger/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Public Relations
5 minute read

When Whitney Pflanzer returned to Borshoff after maternity leave she had to learn how to balance motherhood and her career. Literally.

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Meet Borshoff’s Boss Ladies
July 21, 2017

Meet Borshoff’s Boss Ladies

  • Posted By : Neal Taflinger/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Public Relations
5 minute read

Jennifer Young Dzwonar, Katherine Coble, Karen Alter, and Jennifer Berry (left to right) traveled different paths to and within Borshoff, and each brings a distinct personality and skillset to the job. But all arrived at the same place: principals, partners, boss ladies, Borshoff owners.

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Executing Your Social Media Strategy In A Crisis
July 17, 2017

Executing Your Social Media Strategy In A Crisis

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Public Relations

Your organization will experience crisis. Mistakes will be made. Someone will have a bad experience. A member of your organization will say or do something dumb, or heaven forbid, criminal. And because everyone with a smartphone is a publisher, small fires are harder to contain.

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Best Practices for Social Media In A Crisis
July 10, 2017

Best Practices for Social Media In A Crisis

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Public Relations

Your organization will experience crisis. Mistakes will be made. Someone will have a bad experience. A member of your organization will say or do something dumb, or heaven forbid, criminal. And because everyone with a smartphone is a publisher, small fires are harder to contain.

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Social Media Strategy In Crisis Communications
July 3, 2017

Social Media Strategy In Crisis Communications

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Public Relations
3 minute read

Your organization will experience crisis. Mistakes will be made. Someone will have a bad experience. A member of your organization will say or do something dumb, or heaven forbid, criminal. And because everyone with a smartphone is a publisher, small fires are harder to contain. That’s why every organization needs to incorporate social media strategy in crisis communications plans.

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Who Needs A Crisis Communications Plan?
June 26, 2017

Who Needs A Crisis Communications Plan?

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Public Relations
3 minute read

Who needs a crisis communications plan? You.

Your organization will experience crisis. Accidents will happen. Mistakes will be made. A customer will have a bad experience. A member of your organization will say or do something dumb, or heaven forbid, criminal. And because everyone with a smartphone is a publisher, small fires are harder to contain than they used to be.

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Your Crisis Will Happen Fast, So Slow Down
June 20, 2017

Your Crisis Will Happen Fast, So Slow Down

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Public Relations
3 minute read

From social media gaffes to federal investigations, hacked computers and airline mishaps, the last year has seen one public relations crisis after another. Every situation is different, but many share one feature – the first response was poor.

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