As Borshoff’s partners, we have supported and worked on major initiatives intended to improve the quality of life in and attract new residents to the Indy region. We’ve seen firsthand the impact Indiana’s business leaders have when we unite around a common goal.
While several of 2018’s major corporate PR trends – executive crises, social media tailspins and an increased focus on diversity, to name a few – carried into 2019, there are five key trends companies need to prepare for to successfully navigate their communications challenges in the year ahead.
Many companies won’t hesitate to invest in websites with predictive content recommendations and integrated chatbots to drive sales, but do they put as much thought into the user experience they’re creating for their employees, who may spend as many as 11 hours a day interacting with technology? Are the internal systems they’re using daily the same as they were five, ten or twenty years ago? If so, it’s probably time for an update.
Most utilities work very hard at customer service. But to further build trust and meet shared goals, utilities need to also educate customers on resource consumption and how it impacts their rates.
Gas. Electricity. Nuclear power. Water. When these vital plants and networks are damaged by storms and natural disasters, lives are disrupted, even lost. Utility companies work hard to maintain their equipment to reduce the amount of impact, but these acts of God aren’t preventable.
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