TikTok Trends for Brands
4 minute read
TikTok has emerged as one of the hottest platforms today, with more than 1 billion users worldwide. In the US alone, there are more than 80 million active users, and 60% of those users are Gen Z.
Read More
Three Things Journey Mapping Reveals About Your Customers
4 minute read
Customer journey mapping isn’t a new concept, and there are several philosophies about how to go about it. But for many brands, the exercise is done when launching a new product or a re-brand and is typically not considered again until another major change in business strategy. However, this tool provides clear insight about your internal and external stakeholders – making it a worthwhile, ongoing exercise to reveal new ways of thinking about your audiences and how you connect with them.
Read More
Behind Every Successful PR Campaign is a Strong Client-Agency Partnership
2 minute read
At its core, public relations is about fostering and building relationships between organizations and their key stakeholders. We’ve achieved the greatest success in meeting our clients’ objectives when they embrace our agency as a true communications partner. And, just like any other relationship, if you invest the time, you’ll reap the benefits – and see the results from your PR agency. Here are just a few examples.
Read More
Igniting Employee Engagement Through Social Impact
2 minute read
Employee engagement is at an all-time low. The Great Resignation is taking its toll. As we move from pandemic to endemic stage, how do we recapture the culture and connection that we’ve lost in the workplace over the last two years?
Read More
Five Questions an RFP Response Won’t Answer
4 minute read
Have you reached the point of needing to hire an agency? Or, perhaps you already have one, but feel the need to make a change? What do you do now? Conventional thinking might suggest an RFP is the right way to go to find a new agency partner. That’s one way, but not the only way, and it might not reveal what you hope or need, relative to potential partners.
Read More
Stop Trying to Reason with Emotional Decision Makers
2 minute read
The science behind decision making has come a long way in the past decade. Yet, for some reason, many marketers haven’t shifted their messaging strategies to address this simple fact:
Human decision making is based on emotion and not reason/rationality
Read More
Three Ways to Escape the Buzzword Echo Chamber
2 minute read
“Our goal is to create synergy that will help us pivot to new strategies when we utilize the talent of our right-sized organization while also finding quick wins.”
Wait, what? We’ve all read these things in internal memos or heard them come out of the mouths of leaders. And something happens when we hear these words and phrases used over and over – we check out. For me, I immediately start creating my grocery list or mentally reciting the lyrics to the last song I heard on my way into the office.
Read More
5 Ways to Maximize Relationships Between Your In-house Team and Your Agency
3 minute read
For the past few decades, we’ve seen the size and scope of our clients’ internal marketing teams ebb and flow. Some have even gone as far as branding their in-house teams to feel more like an agency. Regardless of the size of your internal marketing teams, there’s always a need for an outside perspective – an objective point of view that only an external agency partner can provide.
Read More
Is Your Messaging Creating Speed Bumps?
3 minute read
“We’re a category of one...”
“There’s nobody who does what we do, the way we do it...”
“We’re reinventing the market...”
Read More
Seven Questions You Should Ask an Agency Before You Hire Them
5 minute read
Having worked for multiple agencies over the past two decades, I’ve seen many approaches and styles to winning new business. Knowing how important this decision is, and how difficult it can be to make, these key questions can help you choose the agency partner that is right for you.
Read More