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April 23, 2020

Creativity In Crisis Comms

  • Posted By : Jennifer Dzwonar, APR/
  • 0 comments /
  • Under : Crisis Management, Public Relations
2 minute read

“In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing is nothing.” – Teddy Roosevelt In this time of almost unprecedented global crisis, I have been consistently amazed at the creative responses coming from individuals, companies, organizations and communities. When the going got tough, lots of people got going in ways that weren’t predictable.

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April 15, 2020

Defining Your Leadership Through Communications

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Employee Engagement and Communications, Public Relations
2 minute read

In the first few weeks of the COVID-19 pandemic, the best leaders were those who communicated with employees with empathy, truth and frequency. Our advice to clients in the early days was the same as it would be in any crisis. Communicate with:

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April 8, 2020

Crisis Communication For CX Leaders

  • Posted By : Jennifer Dzwonar, APR/
  • 0 comments /
  • Under : Crisis Management, Public Relations
1 minute read

Businesses everywhere are experiencing a new operational reality like never before. Jennifer Dzwonar recently joined Steve Walker’s podcast “The CX Leader” to discuss how CX professionals can be prepared to effectively manage crisis situations and help communicate with their customers.

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March 25, 2020

5 Communication Best Practices During Corona

  • Posted By : Jennifer Dzwonar, APR/
  • 0 comments /
  • Under : Crisis Management, Public Relations
3 minute read

We do crisis. It’s what some of us do, week-in and week-out. Not the true first-responder type of crisis, but the who-do-you-call-when-things-are-looking-bad type of work. For some of us in public relations, we gravitate toward the type of counsel and work that’s needed when problems are happening, or imminent or just slightly visible in the distance. But the past two weeks have had a different flavor altogether.

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Indiana Forward
February 19, 2019

Bias Crimes Law Will Push Indiana Forward

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Public Relations

1 minute read

As Borshoff’s partners, we have supported and worked on major initiatives intended to improve the quality of life in and attract new residents to the Indy region. We’ve seen firsthand the impact Indiana’s business leaders have when we unite around a common goal.

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Corporate PR Trends
February 8, 2019

Five Corporate PR Trends For 2019

  • Posted By : Whitney Ertel/
  • 0 comments /
  • Under : Public Relations

3 minute read

While several of 2018’s major corporate PR trends – executive crises, social media tailspins and an increased focus on diversity, to name a few – carried into 2019, there are five key trends companies need to prepare for to successfully navigate their communications challenges in the year ahead.

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January 21, 2019

Your Internal Communications Can Benefit From Design Thinking

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Public Relations

2 minute read

Many companies won’t hesitate to invest in websites with predictive content recommendations and integrated chatbots to drive sales, but do they put as much thought into the user experience they’re creating for their employees, who may spend as many as 11 hours a day interacting with technology? Are the internal systems they’re using daily the same as they were five, ten or twenty years ago? If so, it’s probably time for an update.

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November 16, 2018

Is Your Employee Handbook Helping (Or Hurting) Your Retention Rate?

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Public Relations

3 minute read

It’s hard to recover from a bad first impression. Online daters know this. Job applicants do, too. So why don’t employers?

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Fanduel's refusal to pay out a bet it said was made in error cost it more than $82,000 worth of bad press.
September 24, 2018

Sometimes A Good Business Decision Is Bad for Business

  • Posted By : Neal Taflinger/
  • 0 comments /
  • Under : Brand Development, Public Relations

2 minute read

Last week fantasy sports site FanDuel learned that sometimes the right financial decision is the worst decision for business.

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Training staff image
June 26, 2018

Mandatory Training Doesn’t Have to Be Awful. Boost Retention With These Tips.

  • Posted By : Stacy Sarault/
  • 0 comments /
  • Under : Public Relations

3 minute read

We’re spending more on training than ever before.

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