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October 30, 2019

Celebrating a proud past and promising future

  • Posted By : Karen Alter, ABC/
  • 0 comments /
  • Under : Brand Development
2 minute read

What were you doing in 1984? Maybe you were tuned into Jeopardy, watching Alex Trebek make his debut appearance. Or rocking out to “When Doves Cry” by Prince, dancing to Footloose, smiling at Sixteen Candles or getting goosebumps at Ghostbusters. Perhaps you were watching history unfold with the launch of the space shuttle Discovery or the second presidential win of Ronald Reagan, who earned 525 electoral votes, the most ever in history. And then there was the legendary Super Bowl ad where Apple introduced the Macintosh based on Orwell’s 1984. Maybe you were in kindergarten, high school or college (like me). Maybe you weren’t even born yet!

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August 30, 2019

The 7 Deadly Sins of Mediocrity: Takeaways from Todd Henry

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Brand Development

2 minute read

We often talk with clients about the importance of making time to reconnect and realign with their team and company’s mission and values – which is why we take our own advice and plan a retreat for Shoffers every year. For our 2019 retreat last week, we invited Todd Henry to share his words of wisdom. Todd is a speaker, published author and founder of Accidental Creative, a company that helps creative people and teams be prolific, brilliant and healthy.

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Books We Love - Fusion
May 29, 2019

Books We Love – Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Brand Development, Employee Engagement and Communications

3 minute read

When you think of iconic brands, you may think of companies such as Starbucks, Amazon and Apple. These brands tend to do well financially, but they also score high as great places to work and as authentic corporate citizens. They’ve discovered the magic mix of brand and culture that drives success and positions them as top global companies.

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May 2, 2019

Indianapolis Indians Take Field In Borshoff-Designed Circle City Hat & Jerseys

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Brand Development

1 minute read

Borshoff’s creative team has already broken a sweat building out the ad campaign for the coming season by the time players in the Pittsburgh Pirates organization report to spring training in Bradenton, Fla.

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Couple slippers by a fire
December 21, 2018

We’re Unplugging To Recharge – See You In 2019!

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Brand Development

1 minute read

Borshoff will close between Christmas Eve and New Year’s Day.

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December 17, 2018

Print’s Not Dead If You Know How To Use It

  • Posted By : Steve Beard/
  • 0 comments /
  • Under : Advertising, Brand Development

Print media is lurking in your mailbox. It might already be in your home, showing up at your door day after day, or in your library stacked as neatly as the shelves. But wait—isn’t print dead? 

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Does your marketing make your bank look outdated and inferior?
December 14, 2018

Does Your Bank’s Marketing Make You Look Outdated & Inconvenient?

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web

4 minute read

Does your marketing sell the advantages of working with your regional bank or credit union? Or does it reinforce negative stereotypes that prevent people from doing business with you?

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Mt. Hood Hood To Coast Run
October 10, 2018

Shared Purpose + Faith In Others = Crushed Goals

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Brand Development

3 minute read

I was heading to Portland, OR for Hood to Coast, a 199-mile relay race, when I realized I was flying across the country to do two things that exhaust me – run and meet new people. In addition to running, I was joining 11 strangers for two days, spending many sweaty hours together in a van. 

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Fanduel's refusal to pay out a bet it said was made in error cost it more than $82,000 worth of bad press.
September 24, 2018

Sometimes A Good Business Decision Is Bad for Business

  • Posted By : Neal Taflinger/
  • 0 comments /
  • Under : Brand Development, Public Relations

2 minute read

Last week fantasy sports site FanDuel learned that sometimes the right financial decision is the worst decision for business.

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Group working in an office
June 19, 2018

Why You Should Arm All Employees with Marketing Messages and Sales Strategies

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Brand Development

2 minute read

Aligning a company’s sales strategy across departments is no longer just a good idea, it’s imperative to driving sustainable revenue. It’s crucial to ensure everyone in your organization is working together to create the best customer experience. Removing any disconnect and creating a sense of purpose also creates accountability and improved collaboration.

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