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Tips For Reducing Nurse Turnover
January 4, 2018

3 Onboarding Tips For Reducing Nurse Turnover

  • Posted By : Jennifer Berry/
  • 0 comments /
  • Under : Brand Development
2 minute read

A seasoned nursing staff can be a healthcare organization’s greatest asset. They inspire patient-confidence, maintain institutional knowledge, and provide leadership during critical moments. They have measurable value. A 2016 report on nursing retention found most U.S. hospitals could save $5 to $8 million annually by reducing nurse turnover. Furthermore, a competent nursing staff has been linked to better patient outcomes.

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January 1, 2018

Happy New Year!

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Brand Development
1 minute read

Everything we do is greater than the sum of our individual contributions. So we got together over lunch to make this for you.

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Four Ways To Find The Right Agency Partner Using RFPs (If You Have To)
December 29, 2017

Four Ways To Find The Right Agency Partner Using RFPs (If You Have To)

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Brand Development, Public Relations
5 minute read

Before you issue your next RFP to select an agency partner, stop and ask, “why.” Are you legally required to issue RFPs? Do your bylaws require it? Or is it just the way it’s always been done? If it’s not required, consider these reasons to ditch RFPs. If it is required, read on for four ways to find the right agency partner using RFPs.

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November 22, 2017

What Is It That You Do…Exactly?

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Brand Development
1 minute read

When LinkedIn learned that one in three parents don’t understand what their children do for work, the company created Bring In Your Parents Work Day. (Google has been doing this since 2012 in an appropriately massive Google way.)

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October 6, 2017

It’s Beer:30 Somewhere

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
1 minute read

There are only so many perfect Fridays; inclement weather, end of week deadlines, or team building exercises could be lurking around the corner. Any of those could spoil routine Friday trips to Sun King Brewery, our new neighbor down Ohio Street.

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How To Find The Right Agency Without Using RFPs
September 11, 2017

How To Find the Right Agency Partner Without Using RFPs

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Brand Development
3 minute read

Is your company’s standard protocol to issue an RFP when you’re looking for a new agency partner? If so, why?

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How To Create Revealing Customer Personas
August 28, 2017

How To Create Revealing Customer Personas

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Brand Development
2 minute read

Picture your customer.

Who is the person most likely to purchase your product or service? How old is he or she? Where do they live? What is their life like? What do they value? What problems do they need solved?

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How Borshoff Approaches Brand Development
August 14, 2017

How Borshoff Approaches Brand Development

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development
3 minute read

Roughly once per week, a prospective client asks for a specific deliverable, say, a website, a brochure or some other marketing vehicle. While the ask is certainly flattering, that’s not how Borshoff approaches brand development. Read More


Stop Using The Word "Branding"
August 7, 2017

Stop Using The Word “Branding”

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development
1 minute read

Can we all stop using the word “branding?”

It has wormed its way out of the business community and into pop culture. Now athletes and Instagram influencers talk about “branding” themselves and I find myself wondering what they’re talking about.

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July 31, 2017

Borshoff’s ‘Bring Your Baby To Work’ Program Is All Grown Up

  • Posted By : Neal Taflinger/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Public Relations
5 minute read

When Whitney Pflanzer returned to Borshoff after maternity leave she had to learn how to balance motherhood and her career. Literally.

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