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Meet Borshoff’s Boss Ladies
July 21, 2017

Meet Borshoff’s Boss Ladies

  • Posted By : Neal Taflinger/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Public Relations
5 minute read

Jennifer Young Dzwonar, Katherine Coble, Karen Alter, and Jennifer Berry (left to right) traveled different paths to and within Borshoff, and each brings a distinct personality and skillset to the job. But all arrived at the same place: principals, partners, boss ladies, Borshoff owners.

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April 17, 2017

Kids Need Kiwanis

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development
1 minute read

In 2014, Kiwanis International asked Borshoff to help publicize its 100th anniversary. The international service organization had a lot of stories to tell. Too many, actually.

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July 15, 2016

Rose-Hulman Tutoring Saves The Day For Students

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Brand Development

Math and science concepts can feel like evil adversaries to a teenager. (OK, most of us are intimidated by parabolas and oxidizers.) But at least for the 6th through 12th graders of the world, there’s Rose-Hulman’s AskRose. With this free tutoring service, knowledge is dispensed by some of the brightest engineering students in the country.

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March 24, 2016

Indianapolis Indians: The Farm Team That Grows Legends

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Brand Development
1 minute read

Indy’s beloved Triple-A franchise has seen its fair share of legends from Maris to McCutcheon. And what better way to kick off their 20th season at Victory Field than to celebrate the next crop of legends in the making.

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February 16, 2016

NIPSCO Modernization: Keeping Up With A Child’s Imagination

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
1 minute read

It’s impossible to predict the future. But our power needs are growing. NIPSCO – the gas and electric utility for much of northern Indiana – is staying ahead of the demand with modernization improvements throughout the region.

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February 3, 2016

The Most Important Truth In Advertising

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Public Relations
3 minute read

This past summer, I had the opportunity to attend a conference where Luke Sullivan was the keynote speaker. For those of you not familiar with Luke, he’s the author of the modern advertising bible: Hey Whipple, Squeeze This.

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Four Things The Foo Fighters Taught Me About Great Brands (And Bands)
June 2, 2015

Four Things The Foo Fighters Taught Me About Great Brands (And Bands)

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development
3 minute read

As the summer concert season is upon us, I’m reminded of my days back in college when I served as a marketing intern at Deer Creek Music Center (it was still Deer Creek back then). That summer, I learned the in’s and out’s of the concert industry. Looking back, little did I know that a meet and greet with the Foo Fighters would stick with me professionally after more than 15 years.

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