Indy’s beloved Triple-A franchise has seen its fair share of legends from Maris to McCutcheon. And what better way to kick off their 20th season at Victory Field than to celebrate the next crop of legends in the making.

With this campaign, Borshoff is taking storytelling back to where a tribe’s oral tradition was allowed to simmer for generations before a scribe would put the final touches on the myths that form. All with a sweet custom typeface that hooks each hyperbole into your cerebral cortex.