While several of 2018’s major corporate PR trends – executive crises, social media tailspins and an increased focus on diversity, to name a few – carried into 2019, there are five key trends companies need to prepare for to successfully navigate their communications challenges in the year ahead.
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
Even though I access almost everything from the internet, I must admit I do my best to avoid being served ads. But when you work in advertising, friends and coworkers tell you about memorable and creative ads. For example, do you remember the “Epic Split” video from Volvo? Of course you do.
Does your marketing sell the advantages of working with your regional bank or credit union? Or does it reinforce negative stereotypes that prevent people from doing business with you?
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
The coffee pot in the bank branch is a familiar image. But who actually drinks the coffee? Contemporary banking is about completing a transaction and getting out. Or better yet, making deposits and checking balances on a phone at 2 a.m. But with new café-style branches, Capital One is betting on a different calculus.
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.