October 10, 2023

Connecting With Humans – Using Robots

3 minute read

If your agency or marketing team is anything like Borshoff, you’ve got thoughts about AI. If you’re a lot like us, you’re curious, intrigued and maybe uncertain about how to leverage these new powers. Our team has embraced the technology and we enjoy experimenting with Generative AI in just about every capacity, from content to imagery to strategy briefs to research and discovery. There is value and demand for this technology and tool, but how do we get the most out of it to ensure authentic human connections? How can it help us inspire, move and motivate real human behavior?

Read More
June 27, 2023

Mid-Year Check In: Have our 2023 Media Predictions Come True?

3 minute read

At the beginning of each year, the Borshoff media team compiles our research – historical campaign performance, reporting insights, data from the previous year – to provide predictions around media trends that will guide strategy and ultimately success for our clients. Here’s what we predicted late last year, and an update on how those predictions are playing out.

Read More
October 26, 2022

Art in the City

2 minute read

Public art, placemaking and the use of art in business settings are not new concepts but in recent years, a new push to include diverse artists in these efforts and deeper integration of the arts into the community has emerged. It’s a trend arts community leaders and artists alike are celebrating. But greater use of art in the community has real impact for brands who embrace the trend, too.

Read More
October 26, 2022

Leveraging Glassdoor for your Employer Brand

2 minute read

Now more than ever, prospective employees value transparency and authenticity as they consider where they want to spend their careers. Smart employers recognize that they can and should control their employer brand through their own website, job postings, social media and other channels, but what about channels you can’t control, like Glassdoor?

Read More
September 13, 2022

Three Things Journey Mapping Reveals About Your Customers

4 minute read

Customer journey mapping isn’t a new concept, and there are several philosophies about how to go about it. But for many brands, the exercise is done when launching a new product or a re-brand and is typically not considered again until another major change in business strategy. However, this tool provides clear insight about your internal and external stakeholders – making it a worthwhile, ongoing exercise to reveal new ways of thinking about your audiences and how you connect with them.

Read More
June 28, 2022

Five Questions an RFP Response Won’t Answer

4 minute read

Have you reached the point of needing to hire an agency? Or, perhaps you already have one, but feel the need to make a change? What do you do now? Conventional thinking might suggest an RFP is the right way to go to find a new agency partner. That’s one way, but not the only way, and it might not reveal what you hope or need, relative to potential partners.

Read More
May 31, 2022

Why Audio Matters in Storytelling

2 minute read

When it comes to the finished sound of a story told through video or audio broadcast, there’s a huge difference between “ok” and “great!” Our most recent Shoff Chat guests shared their insights on the power of audio and how to get the most from the audio portion of your storytelling tactics. The team at Earshot Audio Post in Indianapolis has nearly a century of collective experience and a keen understanding of the classic as well as the cutting-edge in this area. Our guests from Earshot included Brice Bowman, Rick Such and Ben Ericsen.

Read More

Careers
Contact Us
Privacy Policy
Terms of Use

 

 

© BORSHOFF IS A NATIONALLY CERTIFIED WOMEN’S BUSINESS ENTERPRISE (WBE). ALL RIGHTS RESERVED.