Digital Strategy Archives

December 19, 2024

The Mindful Bullhorn: Digital Marketing & Transformation Strategy for Enterprise to SMB.

In this episode we’ll speak to Nick Wojdyla, a leader in building digital strategies in data management, digital marketing, sales automation and e-commerce for fortune 500 enterprise companies like Cummins, a global leader in power technology for engines and generators, and with Belden, a leader in network technology and data solutions. In today’s conversation we’ll talk about how Nick has transformed global businesses to embrace new digital technology to optimize processes, boost online presence and drive marketing and sales in today’s evolving and competitive market.

March 28, 2024

Borshoff + AI: How Creative Thinking Powers The Robots

4 minute read

If your agency or marketing team is anything like Borshoff, you’ve got thoughts about AI. If you’re a lot like us, you’re curious, intrigued and maybe uncertain about how to leverage these new powers. Our team has embraced the technology and we enjoy experimenting with Generative AI in just about every capacity, from content to imagery to strategy briefs to research and discovery. There is value and demand for this technology and tool, but how do we get the most out of it to ensure authentic human connections? How can it help us inspire, move and motivate real human behavior?

June 27, 2023

Mid-Year Check In: Have our 2023 Media Predictions Come True?

3 minute read

At the beginning of each year, the Borshoff media team compiles our research – historical campaign performance, reporting insights, data from the previous year – to provide predictions around media trends that will guide strategy and ultimately success for our clients. Here’s what we predicted late last year, and an update on how those predictions are playing out.

April 13, 2023

The Dirty Little Secret About PR

2 minute read

Most business executives would tell you what they want from public relations is visibility. But what they’re really seeking is credibility. They want third party validation. They want trust.

October 26, 2022

Art in the City

2 minute read

Public art, placemaking and the use of art in business settings are not new concepts but in recent years, a new push to include diverse artists in these efforts and deeper integration of the arts into the community has emerged. It’s a trend arts community leaders and artists alike are celebrating. But greater use of art in the community has real impact for brands who embrace the trend, too.

October 26, 2022

Are Agency-Industry Conflicts Fading Away?

2 minute read

During a prospective client’s agency vetting process, the question sometimes comes up – “Are you working with any other (insert industry) clients?” The way I see it, people ask this question for different reasons…

October 26, 2022

Leveraging Glassdoor for your Employer Brand

2 minute read

Now more than ever, prospective employees value transparency and authenticity as they consider where they want to spend their careers. Smart employers recognize that they can and should control their employer brand through their own website, job postings, social media and other channels, but what about channels you can’t control, like Glassdoor?

September 26, 2022

TikTok Trends for Brands

4 minute read

TikTok has emerged as one of the hottest platforms today, with more than 1 billion users worldwide. In the US alone, there are more than 80 million active users, and 60% of those users are Gen Z.

September 13, 2022

Three Things Journey Mapping Reveals About Your Customers

4 minute read

Customer journey mapping isn’t a new concept, and there are several philosophies about how to go about it. But for many brands, the exercise is done when launching a new product or a re-brand and is typically not considered again until another major change in business strategy. However, this tool provides clear insight about your internal and external stakeholders – making it a worthwhile, ongoing exercise to reveal new ways of thinking about your audiences and how you connect with them.

June 28, 2022

Five Questions an RFP Response Won’t Answer

4 minute read

Have you reached the point of needing to hire an agency? Or, perhaps you already have one, but feel the need to make a change? What do you do now? Conventional thinking might suggest an RFP is the right way to go to find a new agency partner. That’s one way, but not the only way, and it might not reveal what you hope or need, relative to potential partners.

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Borshoff + AI: How Creative Thinking Powers The Robots

Art in the City

Are Agency-Industry Conflicts Fading Away?

TikTok Trends for Brands

Three Things Journey Mapping Reveals About Your Customers

Five Questions an RFP Response Won’t Answer

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The Mindful Bullhorn

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