Advertising During Political Windows
2 minute read
When placing TV or radio ads during a political window, it’s important that marketers are aware that their spots may be bumped for a political ad.
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How TV and Digital Streaming are Coming Together
3 minute read
Today’s data shows traditional TV viewing is still king; however, year-over-year we continue to see growth of households streaming video via TV-connected devices, such as Apple TV, Roku and game consoles, to name a few. This contributes to the idea that more and more people are doing away with the traditional cable/satellite services due to cost and negative experiences.
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Utility Marketing that Works: It’s Not About You
3 minute read
How often do people really think about their utility company? For most customers, it’s usually two times: When the power goes out or it’s time to pay their bill.
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Five Corporate PR Trends For 2019
3 minute read
While several of 2018’s major corporate PR trends – executive crises, social media tailspins and an increased focus on diversity, to name a few – carried into 2019, there are five key trends companies need to prepare for to successfully navigate their communications challenges in the year ahead.
John Ferguson Loves Geico Ads
2 minute read
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
Micah Sitzman’s Favorite Ad Highlights The High Life
2 minute read
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
JCVD’s Epic Split Is Ashleigh Lay’s Favorite Ad
1 minute read
Even though I access almost everything from the internet, I must admit I do my best to avoid being served ads. But when you work in advertising, friends and coworkers tell you about memorable and creative ads. For example, do you remember the “Epic Split” video from Volvo? Of course you do.
Does Your Bank’s Marketing Make You Look Outdated & Inconvenient?
4 minute read
Does your marketing sell the advantages of working with your regional bank or credit union? Or does it reinforce negative stereotypes that prevent people from doing business with you?
Megan Fisher Ships Her Pants Every Time She Sees This Ad
2 minute read
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
Is Capital One The Future Of Branch Banking?
2 minute read
The coffee pot in the bank branch is a familiar image. But who actually drinks the coffee? Contemporary banking is about completing a transaction and getting out. Or better yet, making deposits and checking balances on a phone at 2 a.m. But with new café-style branches, Capital One is betting on a different calculus.