Trends and Truths About Local News Media Coverage
The news media landscape continues to change and with those changes come new challenges and opportunities for journalists and for those seeking to tell their stories through the media.
Read MoreThe news media landscape continues to change and with those changes come new challenges and opportunities for journalists and for those seeking to tell their stories through the media.
Read MoreMany media budgets declined in 2021 as the pandemic continued to create uncertainty in the marketplace. The trend may continue in 2022, which means identifying creative ways to reach target audiences efficiently will continue to be vital. In our latest Shoff Chat, Borshoff digital media and analytics leader Jordan Overton and Q1 Media’s Ryan Blute shared upcoming trends in digital strategies that are helping marketers stay fresh and effective in the ever-changing media landscape.
Read MoreEveryone is talking about content, but why is it valuable and how do you ensure you’ve developed the right strategy and processes for generating good content? On a recent Shoff Chat, our guest Andi Robinson, Global Digital Content Leader for Corteva Agriscience, shared her perspectives on content marketing and the keys to building an effective content strategy, no matter how big or small your organization.
Read MoreEnsuring your digital platforms are designed with accessibility and inclusion in mind will help your brand communicate more effectively with people – especially people with disabilities. At our most recent Shoff Chat, our guests provided insight into the importance of accessible and inclusive design as well as the barriers that can keep people from effectively interacting with a brand.
Read MoreDepending on which scientific study you believe to be true, the human attention span is anywhere between 2-8 seconds. So, basically, I’ve grabbed your attention by now, or you’re out. Fingers crossed!
Read MoreHaving worked for multiple agencies over the past two decades, I’ve seen many approaches and styles to winning new business. Knowing how important this decision is, and how difficult it can be to make, these key questions can help you choose the agency partner that is right for you.
Read MoreIn March, Dennis Woerner, Director of Marketing with the Indianapolis Zoo and Joel Zawacki, Assistant General Manager with the Indianapolis Indians were ready for the spring season, fully prepared to welcome visitors and fans back with new and exciting experiences. But they soon realized they would have to shift gears dramatically and prepare for a different kind of season with the arrival of COVID-19.
Read MoreWhen placing TV or radio ads during a political window, it’s important that marketers are aware that their spots may be bumped for a political ad.
Read MoreToday’s data shows traditional TV viewing is still king; however, year-over-year we continue to see growth of households streaming video via TV-connected devices, such as Apple TV, Roku and game consoles, to name a few. This contributes to the idea that more and more people are doing away with the traditional cable/satellite services due to cost and negative experiences.
Read MoreHow often do people really think about their utility company? For most customers, it’s usually two times: When the power goes out or it’s time to pay their bill.
Read MoreLearn more about our virtual content series for professionals seeking to connect and learn from their peers.