Roughly once per week, a prospective client asks for a specific deliverable, say, a website, a brochure or some other marketing vehicle. While the ask is certainly flattering, that’s not how Borshoff approaches brand development. Read More
The goals were clear when “The Greenes,” our fictional energy-conscious family, returned in spring 2017 for their second campaign: drive NIPSCO’s customers to request home energy assessments and recycle inefficient appliances.
Can we all stop using the word “branding?”
It has wormed its way out of the business community and into pop culture. Now athletes and Instagram influencers talk about “branding” themselves and I find myself wondering what they’re talking about.
Using the wrong image size for a social media post is like trying to wear a thick sock with a thin shoe. Sometimes it works, but it’s uncomfortable, you know it’s not the best fit and let’s be honest – it looks weird.
Another day, another social media update, amirite? Except this time, the change was pretty significant.
Just a few weeks ago, Instagram changed its newsfeed so users experience content based on an algorithmic feed, a la Facebook, instead of a chronological one. Now, the app will show you what it thinks you want to see first, even if the content is a few hours old.
Indy’s beloved Triple-A franchise has seen its fair share of legends from Maris to McCutcheon. And what better way to kick off their 20th season at Victory Field than to celebrate the next crop of legends in the making.
I’ve spent the better part of my career communicating about road and sewer construction. Glamorous, I know, but it’s important to educate residents about publicly funded projects.
