BorshoffBorshoffBorshoffBorshoff
  • Work
  • Industries
    • Education
    • Healthcare
    • Membership
    • Retail Banking
    • Sports and Entertainment
    • Utilities
  • Services
    • Advertising
    • Brand Development
    • Crisis & Issues Management
    • Digital & Web
    • Employee Engagement & Communications
    • Public Relations
  • People
  • Insights
    • Blog
    • Shoff Chats
  • Contact
  • Work
  • Industries
    • Education
    • Healthcare
    • Membership
    • Retail Banking
    • Sports and Entertainment
    • Utilities
  • Services
    • Advertising
    • Brand Development
    • Crisis & Issues Management
    • Digital & Web
    • Employee Engagement & Communications
    • Public Relations
  • People
  • Insights
    • Blog
    • Shoff Chats
  • Contact
How Borshoff Approaches Brand Development
August 14, 2017

How Borshoff Approaches Brand Development

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development
3 minute read

Roughly once per week, a prospective client asks for a specific deliverable, say, a website, a brochure or some other marketing vehicle. While the ask is certainly flattering, that’s not how Borshoff approaches brand development. Read More


August 9, 2017

An Assessment of NIPSCO’s Energy Assessments

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising
1 minute read

The goals were clear when “The Greenes,” our fictional energy-conscious family, returned in spring 2017 for their second campaign: drive NIPSCO’s customers to request home energy assessments and recycle inefficient appliances.

Read More


Stop Using The Word "Branding"
August 7, 2017

Stop Using The Word “Branding”

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development
1 minute read

Can we all stop using the word “branding?”

It has wormed its way out of the business community and into pop culture. Now athletes and Instagram influencers talk about “branding” themselves and I find myself wondering what they’re talking about.

Read More


Why You Should Care About Optimizing Your Content
December 1, 2016

Why You Should Care About Optimizing Your Content

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Digital and Web
1 minute read

Using the wrong image size for a social media post is like trying to wear a thick sock with a thin shoe. Sometimes it works, but it’s uncomfortable, you know it’s not the best fit and let’s be honest – it looks weird.

Read More


July 13, 2016

The Big Instagram Shake-up

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Digital and Web
3 minute read

Another day, another social media update, amirite? Except this time, the change was pretty significant.

Just a few weeks ago, Instagram changed its newsfeed so users experience content based on an algorithmic feed, a la Facebook, instead of a chronological one. Now, the app will show you what it thinks you want to see first, even if the content is a few hours old.

Read More


March 24, 2016

Indianapolis Indians: The Farm Team That Grows Legends

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Brand Development
1 minute read

Indy’s beloved Triple-A franchise has seen its fair share of legends from Maris to McCutcheon. And what better way to kick off their 20th season at Victory Field than to celebrate the next crop of legends in the making.

Read More


January 22, 2016

Social Media And Public Infrastructure: Paradigm Is Shifting From Informing To Educating To Taking Action

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Digital and Web, Public Relations
2 minute read

I’ve spent the better part of my career communicating about road and sewer construction. Glamorous, I know, but it’s important to educate residents about publicly funded projects.

Read More


12345
Category
  • Advertising
  • Agency Life
  • Brand Development
  • Crisis Management
  • Digital and Web
  • Employee Engagement and Communications
  • Public Relations
  • WBE
Shoff Chats

Learn more about our virtual content series for professionals seeking to connect and learn from their peers.

See our previous Shoff Chats.

Recent Posts
  • Five Questions an RFP Response Won’t Answer
  • Stop Trying to Reason with Emotional Decision Makers
  • Why Audio Matters in Storytelling
  • Trends and Truths About Local News Media Coverage
  • Can marketing (to your employees) save your organization?

Borshoff logo

 

Careers
Contact Us

 

 


© BORSHOFF IS A NATIONALLY CERTIFIED WOMEN’S BUSINESS ENTERPRISE (WBE). ALL RIGHTS RESERVED.