Financial literacy in the U.S. is notoriously poor and declining. Most people want to understand financial terms and techniques, but only five U.S. states require financial education in high school; Indiana is not one of them. That means financial literacy is left to customers themselves, who rely on whatever information they find online or from people close to them.
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
Even though I access almost everything from the internet, I must admit I do my best to avoid being served ads. But when you work in advertising, friends and coworkers tell you about memorable and creative ads. For example, do you remember the “Epic Split” video from Volvo? Of course you do.
Print media is lurking in your mailbox. It might already be in your home, showing up at your door day after day, or in your library stacked as neatly as the shelves. But wait—isn’t print dead?
When running an electricity, gas or water company, customers generally don’t think of you or reach out to you unless they’re discouraged and having problems.
Once a year, local designers – more than 70 this time – remix and re-imagine movie posters for the Bigger Picture Show, a silent auction fund raiser for Indy Film Fest.
In 2014, Kiwanis International asked Borshoff to help publicize its 100th anniversary. The international service organization had a lot of stories to tell. Too many, actually.
For more than 30 years, Borshoff has collaborated with the Indiana Governor’s Council for People with Disabilities. And each March, we help produce materials to celebrate Disability Awareness Month.
While it’s hard to write about this political season without venturing down the rabbit hole of who’s right and who’s wrong, I’m not going to. I’m just not. There’s nothing to be gained from it other than stirring an already hot cauldron of emotions on both sides.