For the past few decades, we’ve seen the size and scope of our clients’ internal marketing teams ebb and flow. Some have even gone as far as branding their in-house teams to feel more like an agency. Regardless of the size of your internal marketing teams, there’s always a need for an outside perspective – an objective point of view that only an external agency partner can provide.Read More
For over three decades, Borshoff has had the honor and pleasure to work with the Indiana Governor’s Council for People with Disabilities (GCPD) to educate and initiate behavior change toward people with disabilities. When we first started working with the Council in 1987, we set out to create an enduring platform that would mobilize grassroots advocacy and create awareness for people with disabilities. Every year since then, Borshoff has partnered with the GCPD to create a campaign for Disability Awareness Month in March throughout Indiana. To illustrate our approach in action, we’re sharing this year’s work and some helpful resources.Read More
1 minute read
Even though I access almost everything from the internet, I must admit I do my best to avoid being served ads. But when you work in advertising, friends and coworkers tell you about memorable and creative ads. For example, do you remember the “Epic Split” video from Volvo? Of course you do.
Print media is lurking in your mailbox. It might already be in your home, showing up at your door day after day, or in your library stacked as neatly as the shelves. But wait—isn’t print dead?
4 minute read
Does your marketing sell the advantages of working with your regional bank or credit union? Or does it reinforce negative stereotypes that prevent people from doing business with you?
2 minute read
The coffee pot in the bank branch is a familiar image. But who actually drinks the coffee? Contemporary banking is about completing a transaction and getting out. Or better yet, making deposits and checking balances on a phone at 2 a.m. But with new café-style branches, Capital One is betting on a different calculus.