Print Archives - Borshoff

February 23, 2022

5 Ways to Maximize Relationships Between Your In-house Team and Your Agency

3 minute read

For the past few decades, we’ve seen the size and scope of our clients’ internal marketing teams ebb and flow. Some have even gone as far as branding their in-house teams to feel more like an agency. Regardless of the size of your internal marketing teams, there’s always a need for an outside perspective – an objective point of view that only an external agency partner can provide.

July 24, 2020

Changing Mindsets and Behaviors Through Authentic Storytelling: Honoring the 30th Anniversary of the Americans with Disabilities Act

2 minute read

For over three decades, Borshoff has had the honor and pleasure to work with the Indiana Governor’s Council for People with Disabilities (GCPD) to educate and initiate behavior change toward people with disabilities. When we first started working with the Council in 1987, we set out to create an enduring platform that would mobilize grassroots advocacy and create awareness for people with disabilities. Every year since then, Borshoff has partnered with the GCPD to create a campaign for Disability Awareness Month in March throughout Indiana. To illustrate our approach in action, we’re sharing this year’s work and some helpful resources.

January 30, 2019

John Ferguson Loves Geico Ads

2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.

January 16, 2019

Micah Sitzman’s Favorite Ad Highlights The High Life

2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.

Ashleigh Lay loves Jean-Claude Van Damme's epic split

January 10, 2019

JCVD’s Epic Split Is Ashleigh Lay’s Favorite Ad

1 minute read

Even though I access almost everything from the internet, I must admit I do my best to avoid being served ads. But when you work in advertising, friends and coworkers tell you about memorable and creative ads. For example, do you remember the “Epic Split” video from Volvo? Of course you do.

December 17, 2018

Print’s Not Dead If You Know How To Use It

Print media is lurking in your mailbox. It might already be in your home, showing up at your door day after day, or in your library stacked as neatly as the shelves. But wait—isn’t print dead?

December 14, 2018

Does Your Bank’s Marketing Make You Look Outdated & Inconvenient?

4 minute read

Does your marketing sell the advantages of working with your regional bank or credit union? Or does it reinforce negative stereotypes that prevent people from doing business with you?

This Kmart at makes Megan Fisher ship her pants.

December 12, 2018

Megan Fisher Ships Her Pants Every Time She Sees This Ad

2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.

December 5, 2018

Justin Wojtowicz’s Favorite Ad Delivers An Unexpectedly Nice Gilmorgan

2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.

December 4, 2018

Is Capital One The Future Of Branch Banking?

2 minute read

The coffee pot in the bank branch is a familiar image. But who actually drinks the coffee? Contemporary banking is about completing a transaction and getting out. Or better yet, making deposits and checking balances on a phone at 2 a.m. But with new café-style branches, Capital One is betting on a different calculus.

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5 Ways to Maximize Relationships Between Your In-house Team and Your Agency

Print’s Not Dead If You Know How To Use It

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