Would it surprise you to know that healthcare spending accounts for 17.9 percent of the U.S. economy? Staggering, huh? And women drive a majority of that spending by making the majority of healthcare decisions, not only for themselves, but also for family. In fact, 59 percent of women make healthcare decisions for others.
Before you issue your next RFP to select an agency partner, stop and ask, “why.” Are you legally required to issue RFPs? Do your bylaws require it? Or is it just the way it’s always been done? If it’s not required, consider these reasons to ditch RFPs. If it is required, read on for four ways to find the right agency partner using RFPs.
There are only so many perfect Fridays; inclement weather, end of week deadlines, or team building exercises could be lurking around the corner. Any of those could spoil routine Friday trips to Sun King Brewery, our new neighbor down Ohio Street.
Roughly once per week, a prospective client asks for a specific deliverable, say, a website, a brochure or some other marketing vehicle. While the ask is certainly flattering, that’s not how Borshoff approaches brand development. We typically start by asking a lot of questions, such as:
When the power goes out in a storm, people check their smartphone’s battery life. They worry if their shows will be recorded. But as the outage continues, safety and family become top of mind. Fortunately, there’s a hero hard at work, taking the dark head(light) on.
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