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It’s impossible to predict the future. But our power needs are growing. NIPSCO – the gas and electric utility for much of northern Indiana – is staying ahead of the demand with modernization improvements throughout the region.

Borshoff brought creative energy with a vibrant and playful campaign to help raise the awareness of NIPSCO’s proactive upgrade efforts that customers might have never noticed were happening otherwise.

Like what you see? Check out more of our NIPSCO work here and here.

Behind-the-magic with our creative partner, The Wade Brothers.