It can be impossible to predict the future. But one thing’s for sure: Our power needs are growing. NIPSCO – the gas and electric utility for much of northern Indiana – is staying ahead of the demand with major infrastructure improvements throughout the region.

Borshoff brought the creative energy with a vibrant and playful campaign to help raise the awareness of NIPSCO’s proactive upgrade efforts that customers might have never noticed were happening otherwise

Behind-the-magic with our creative partner, The Wade Brothers.