Math and science concepts can feel like evil adversaries to a teenager. (OK, most of us are intimidated by parabolas and oxidizers.) But at least for the 6th through 12th graders of the world, there’s Rose-Hulman’s AskRose. With this free tutoring service, knowledge is dispensed by some of the brightest engineering students in the country.

To get the word out to students and teachers, we created a campaign bringing some of the more nefarious nemeses to life. The lighthearted illustrations were designed to make students feel at ease that they could call or email in without judgment. These posters will go to schools at the beginning of the fall along with other materials.